Primary Features Email Marketing Examples
Aweber provides you with the Following key attributes:
the capacity to import / host the email database
a wide assortment of templates
some marketing automation performance
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat support
integrations with third-party apps Email Marketing Examples
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat service.
Furthermore, there’s no hoops to Proceed through to contact support – relevant phone number and email details can be viewed very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber provide one of the largest collections of e-newsletters templates available: you will find over 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them seem slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the option of communicating your own too. Email Marketing Examples
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you define. Back in Aweber, this is called’Blog broadcasts’, although technically you can use this attribute with any material that has an RSS feed.
This operation is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from the site – this is a big time-saver.
It is worth noting however that You can not use the standard Aweber template designs for RSS-to-email functions – you need to pick from a set of templates which are specifically designed for this function.
On the plus side, you will find quite Some of these to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works fine, but I believe there is definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are likely to appear more consistently and exhibit more reliably across email clients – however only using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be nice to find a few of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you are Given the option to add your subscribers to a particular pair of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Have to answer a few questions about how you collected the data you’re importing. If your list is on the bigger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — along with the program of tags to determine what needs to be routed to whom and when (see above).
However, I Think this functionality should go somewhat further really – tools like Getresponse and Mailchimp supply much more flexibility in regards to which types of user behaviour can trigger mailouts.
By way of example, in Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Email Marketing Examples
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’okay’.
On the other hand It’s very easy To install follow up emails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a bit more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or unite automation principles with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’re likely going to need to look at other goods, especially Getresponse, which provides’marketing automation’ performance that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have however seeing the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The absence of this operation is not a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a great deal of campaigns each month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the performance of eachand every sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either different content or subject headers), send them to a sample of your data, along with your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could make and examine four variants of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales staff that it’s coming back over the next few months, but if you believe you’re likely to need this operation urgently you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats like open Pace, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / information, including
the growth of lists over the years
an overview of sign up methods
where individuals are opening your email (i.e., geographical location)
the history of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Appear to have the ability to get more of an overview of information in one place, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current most of the reporting data on a single dashboard (that you can then use to drill down to particulars ). Email Marketing Examples
A Great feature of Aweber is that the Flexibility it gives you about how you need to handle the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this regard – not all competing options provide their customers with this selection.
Aweber Offers an adequate selection of integrations with other options. You will find more than 400 integrations available which allow you to join Aweber to different types of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of these involve committed widgets; others demand adding a snippet of code into a site; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug to other software quite as easily as Mailchimp (which appears to be the default option’standard’ email advertising choice for a lot of apps), but you should not have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Information in Aweber is Pretty simple. You can create sections not only depending on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and simple to use.
It is a little bit tricky however To work out how to reach the screen where you make the sections – you essentially have to go to some’handle subscribers’ section, search for some subscribers and then save the search for a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a car dealer with a mailing list comprising a field called’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in 1 go.
In an ideal world you would only be Able to select the relevant segments and send the message to those 3 groups. With Aweber however – that isn’t possible. You’d need to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the broadcast; so ultimately it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It is not exactly the best product of its Kind available, but it’s reasonably priced, simple to use and comprises most of the key features you’d expect from an email marketing solution.
The primary aspects of the Item That would nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be especially important for some potential customers, particularly those starting out in e-marketing without a truckload of technical abilities (you probably won’t get stuck, but if you do, you can speak with an actual person being on a real phone line about your issue ).
Additionally, it’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made up your mind on if this is actually the e-marketing alternative for you, here’s a brief breakdown of the important pros and cons of using it: Email Marketing Examples
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – although not the cheapest product of its kind out there, it is more affordable than many similar options.
It lets you select whether to subscribe people to your list on a single or double click basis.
It’s good import performance, together with the option to import a broad range of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a good assortment of third party tools and programs.
It comes with a very large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you may use both field contents and user action (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users may enjoy is that all of features are available on all plans – unlike any competing products you don’t need to be on more expensive plans to unlock specific performance.
That said, The performance on Aweber – as we will see below – isn’t necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the above Comparisons do not actually apply to very small lists nonetheless – if you’ve got a little email database, several of the competing goods are greater value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses outlined above, but they limit the amount of e-newsletters which it is possible to send them. For the sake of a comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these programs are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you should base your choice on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you of course is to avail of its free trial. Email Marketing Examples