Description of Getresponse Email Marketing Email Marketing Email Marketing
Getresponse is primarily an email marketing program that allows you to: Email Marketing Email Marketing Email Marketing
Import and host a mailing list and also capture data on it
generate newsletters which could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
Besides email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and various online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer you both of these channels – if phone support is a deal-breaker for you then you may wish to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve never needed to use it very often (a fantastic thing) but when I’ve I’ve found it for a bit of a mixed bag (less of a good thing). Some of those live chat service I have received has been excellent, and I haven’t had to wait too much time to talk to an agent; the email support .
Some of the feedback I have from our readers will suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these types of companies, I anticipate it often boils down to who you get daily. Email Marketing Email Marketing Email Marketing
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who did not participate with an e-newsletter you shipped and put them in a section of subscribers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action on your mails, and period your prospective mailouts based on this information
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you can click one of your subscribers and see where they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box seem somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and naturally there is nothing to prevent you designing your HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it’s generally pretty simple to find a good starting point to get a template and then edit it before you are happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there’s also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are supplied – well short of the 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements that could be made in this area. Email Marketing Email Marketing Email Marketing
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can set them up so that instantly after someone signals up to your mailing list, they get a welcome message in the business; a week after they could receive a discount deal for a number of your goods or services; three weeks after they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact tastes
completed transactions / goals
changes in user data
Recently Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a certain link etc..
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual journey that can be customised to the nth level.
To get a quick overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available on the pricier programs – the’Guru’ plan and up. Email Marketing Email Marketing Email Marketing
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads in the event, rather than simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse offers something very beneficial in this respect that most of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that can only be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (where the system indicates a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are certainly a useful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 a month, but quite frustratingly, although the add-on permits you to display an infinite number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the pricier plans (which I suppose is what Getresponse want one to do) .
Getresponse was before its competitors for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’cellphone preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Email Marketing Email Marketing Email Marketing
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export information to CSV and straight back into your email marketing tool as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to include leads to it).
When I watched Getresponse lately introducing a brand new CRM feature in their plans I had been intrigued – this could possibly eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to perform rather basic tasks: you could create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline phase.
An example of how to use this functionality is as follows:
You can add a contact to a specific point on a revenue pipeline based on the page of your site that they finished a form ;
you could then send them a automated email tailored to that pipeline stage a few days later;
and dependent on the actions they took in regards to that email (clicking on a particular link ) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of the communication from the contact’s history. There’s now no way of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, when you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you have sent to your prospects aren’t displayed. To see this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and then enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it could perform on the automation side is remarkable. I am optimistic that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the idea of having your email database along with your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive also by comparison to established webinar solutions. By way of instance, one of the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key rivals, especially when you believe that you can link it in using a built-in CRM tool (more about this in a minute ). Email Marketing Email Marketing Email Marketing
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always a very important point to check at when selecting an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their website:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, however, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you are going to need to choose the organization’s word for this, but supposing it’s true, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of each message on your email analytics – this is something I haven’t encountered on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something concerning deliverability however: to guarantee a high deliverability rate, it is a good idea to use a system called DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties utilizing the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in procedure, the person registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really simple for users to subscribe to your mailing list; it also generally increases conversion speed and so the number of subscribers on your record. A double opt-in process is better for verifying that the folks subscribing to your record are using real email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list comprising just email addresses).
The good news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are provided by Getresponse to switch forms on or off on specific devices or individual pages of your site. At the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse to some growth-hacking tool named Sumo (that allows me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the pages I need ). Email Marketing Email Marketing Email Marketing
On the whole, Getresponse is really simple to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain functionality just a bit tricky at times).
One area I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and move them around an e-newsletter, in practice it is fairly user friendly to use and may lead to accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does make for a helpful instrument – it’s only that the execution of it could be rather better.
Also, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of readers it is possible to send to to 1000. It would be useful if this could be raised a little, as it would help potential users try out the tool in more’real-world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, several additional types of plan to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists exceed 100,000 email addresses: that starts at $1199, with exact pricing based on requirements (if you’re considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than many competing platforms. Email Marketing Email Marketing Email Marketing
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can only avail of all landing pages that allow split testing and boundless views if you are on a’Guru’ plan or greater
Webinars – this performance is not available at all around the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses onto your database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an unlimited number of emails each month to, then you might discover that hosting it with Getresponse costs $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses in your own database however on the number of emails you send a month also. If you are delighted to limit the number of emails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service I can think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — especially Mailchimp – offer free accounts for users that have a small number of documents (but these don’t offer the full assortment of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Email Marketing Email Marketing Email Marketing
Getresponse represents among the more cost-effective tactics to host and speak using an email .
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any rival product that offers this’all around’ proposition, and it’s what continues to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements could be made into the data capture forms too, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
All in all though I speed Getresponse very highly – you receive substantial bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst offering as much, or even more functionality as them.
The discounts you get when paying upfront for a couple of decades of support are very generous – you will be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its own reporting and thorough split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its site and supplying deliverability data for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters really readily.
It comes with a useful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You are able to test all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM performance has to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those supplied by competing products.
The pricing arrangement is a bit confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to perform A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Email Marketing Email Marketing