Main Features Email Marketing Email Marketing Email Marketing
Aweber provides you with all the Following key features:
the ability to import / host the email database
a wide assortment of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email performance
phone, email and live chat support
integrations with third-party apps Email Marketing Email Marketing Email Marketing
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat support is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer email and/or live chat support.
Furthermore, there’s no hoops to Proceed through to contact service – relevant phone number and email details can be seen quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this sort of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber supply one of the largest sets of e-newsletters templates accessible: you will find over 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them look slightly dated. I would consider them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using just a bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the option of coding your own too. Email Marketing Email Marketing Email Marketing
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you define. In Aweber, this can be known as’Blog broadcasts’, although technically you can take advantage of this feature with any content that has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from the site – this can be a large time-saver.
It’s worth noting however that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates that are specifically designed for this function.
On the plus side, you will find quite A few of these to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something which works fine, but I think there is definitely some large space for improvement here.
1 thing that you can not use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your emails are very likely to appear more consistently and exhibit more reliably across email customers – however merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the option to add your subscribers to a particular set of autoresponders, and tag them. Not all competing products allow the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you gathered the information you’re importing. If your listing is on the larger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on consumer activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — and the program of tags to determine what should be routed to whom and when (see above).
However, I Think this functionality needs to go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behavior can activate mailouts.
By way of instance, in Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Email Marketing Email Marketing Email Marketing
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the plus side It’s very Straightforward To set up follow up mails based on time period – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a little more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or unite automation rules with tagging to create autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’re likely going to should appear at other goods, especially Getresponse, which supplies’advertising automation’ performance that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a good feature.
One minor Gripe I have yet seeing the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The absence of the operation isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a great deal of campaigns each month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of eachand every sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a couple of distinct variations of your email (using either different content or theme headers), send them to a sample of your data, along with your e-marketing option will roll out the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could make and test four variations of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales team that it is coming back during the upcoming few months, but if you think you’re going to want this operation urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, including
the growth of lists over time
an Summary of sign up methods
where individuals are opening your email (i.e., geographical location)
the history of an individual’s action – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two goods you Seem to be able to acquire more of an overview of information in one spot, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current all their reporting data on a single dashboard (that you can then use to drill down to specifics). Email Marketing Email Marketing Email Marketing
A nice feature of Aweber is that the Flexibility it gives you about how you want to handle the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; dual opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this choice.
Aweber Provides an adequate selection of integrations with other options. You will find over 400 integrations available which allow you to connect Aweber to different types of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of them involve dedicated widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It’s rare that Aweber will plug to other software quite as easily as Mailchimp (that seems to be the default option’standard’ email marketing choice for a great deal of apps), but you should not have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Information in Aweber is Pretty simple. You can create sections not only depending on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It’s a little bit tricky however To figure out how to get to the screen where you make the segments – you basically have to visit some’handle subscribers’ section, search for some subscribers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at once, however. This may cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For example, say you’re a dealership with a mailing list containing a field called’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three sections in 1 go.
In an ideal world you would just be Able to choose the relevant segments and deliver the message to those three groups. With Aweber though – that is not possible. You would have to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the broadcast; so ultimately it’s a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not the best product of its Kind accessible, but it is reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing solution.
The main aspects of the Item That would nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter may be especially important for some potential users, particularly those starting out in e-marketing with no truckload of specialized skills (you probably won’t get stuck, but if you do, you are able to speak with a real person being on a real phone line about your issue ).
In Addition, It’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made your mind up on whether this is actually the e-marketing alternative for you, here’s a brief breakdown of the important advantages and disadvantages of using it: Email Marketing Email Marketing Email Marketing
Disadvantages of using Aweber
Split testing is presently disabled.
There are cheaper options on the market that offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – although not the most expensive product of its type out there, it is more affordable than many comparable solutions.
It enables you to select whether to join people to your list on a single or double click basis.
It has good export performance, together with the choice to import a wide assortment of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party tools and programs.
It includes a very large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you may use both area contents and consumer activity (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber for a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users may enjoy is that all features are available on all plans – unlike some competing goods you don’t have to be on more expensive plans to unlock specific performance.
That said, The functionality available on Aweber – as we will see below – is not always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons don’t actually apply to very small lists nonetheless – if you’ve got a small email database, a number of these competing products are greater worth.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses outlined above, but they restrict the number of e-newsletters that you can send to them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these programs are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you should base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you of course would be to avail of its free trial. Email Marketing Email Marketing Email Marketing