Main Capabilities Email Marketing Email
Aweber provides you with all the Following key features:
the ability to import / host an email database
a wide range of templates
some marketing automation functionality
responsive email layouts
RSS / website to-email functionality
phone, email and live chat service
integrations with third party apps Email Marketing Email
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat support.
Furthermore, there’s no hoops to Go through to get service – related phone number and email details may be viewed very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Advertising, then this sort of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest collections of e-newsletters templates available: there are more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them seem slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a little bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the option of coding your own also. Email Marketing Email
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. Back in Aweber, this can be known as’Blog broadcasts’, although you can take advantage of this feature with any content that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the site – this is a big time-saver.
It’s worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates which are made specifically for this purpose.
On the other hand, there are quite Some of these to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something that works fine, but I think there is definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for example, your emails are likely to seem more consistently and display more faithfully across email customers – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be nice to see a few of the templates freshened up a bit, and the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the choice to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Have to answer a few questions about how you gathered the information you’re importing. If your list is on the bigger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on consumer activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — along with the program of tags to determine what should be routed to whom and when (see above).
But I Think this operation should go a bit further really – tools such as Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behavior can trigger mailouts.
For instance, at Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Email Marketing Email
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’alright’.
On the other hand It’s very Straightforward To set up follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a bit more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or unite automation rules with tagging to create autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in really advanced manners, you’ll probably should look at other products, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a good feature.
One minor Gripe I have however seeing the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The absence of the operation is not a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns every month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the operation of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a couple of distinct variations of your email (using either different content or subject headers), send them into a sample of your data, along with your e-marketing option will roll the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could make and test four variants of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it is coming back during the upcoming few months, but if you believe you’re going to need this functionality desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / advice, including
the Increase of lists over time
an overview of sign up methods
where individuals are opening your email (i.e., geographical place )
the history of an individual’s action – you can view past clicks and opens etc. at a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Appear to be able to get more of an overview of information in 1 spot, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present most of their reporting data onto one dashboard (that you can then use to drill down to specifics). Email Marketing Email
A nice feature of Aweber is that the Flexibility it gives you about how you need to deal with the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing solutions provide their clients with this selection.
Aweber Offers an adequate selection of integrations with different solutions. There are more than 400 integrations available which enable you to join Aweber to various kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of these involve dedicated widgets; others demand including a snippet of code into a website; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (which seems to be the default option’standard’ email marketing option for a lot of programs ), but you should not have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly simple. You may produce sections not only based on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and easy to use.
It’s a little bit tricky however To figure out how to reach the screen where you make the sections – you basically have to go to a’handle subscribers’ section, search for some readers and save the search for a segment.
To be honest, some options (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you’re a dealership having a mailing list containing a field known as’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in one go.
In an Perfect world you would only be Able to choose the relevant segments and send the message to those three groups. With Aweber though – that isn’t possible. You’d have to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude particular segments from the air; therefore finally it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better way.
Overall I’d say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, easy to use and contains most of the main features you’d expect from an email marketing alternative.
The main Facets of the Item That would nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter may be particularly critical for some potential users, particularly those starting out in e-marketing without a truckload of specialized abilities (you probably won’t get stuck, but if you do, you are able to talk to a real human being on a real telephone line about your problem).
In Addition, It’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made your mind up on whether this is the e-marketing alternative for you, here is a brief breakdown of the important advantages and disadvantages of utilizing it: Email Marketing Email
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – although not the cheapest product of its kind out there, it’s cheaper than many comparable solutions.
It enables you to select whether to join people to your list on a single or double opt-in basis.
It’s good import performance, with the option to import a broad assortment of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party tools and programs.
It includes an extremely large range of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you can use both area contents and user activity (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that potential users might like is that all of features are available on all programs – unlike any competing products you don’t have to be on more costly plans to unlock certain functionality.
Nevertheless, The functionality on Aweber – as we will see below – isn’t necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the above Comparisons do not actually apply to very small lists nonetheless – if you’ve got a little email database, a number of the competing products are better worth.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses outlined above, but they restrict the number of e-newsletters which it is possible to send them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course is to avail of its free trial. Email Marketing Email