Description of Getresponse Email Marketing Efficiency
Getresponse is primarily an email marketing app Which Allows you to: Email Marketing Efficiency
Import and host a mailing list and capture data on it
generate newsletters that can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email support and assorted online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer you these two stations – if phone support is a deal-breaker for you you might wish to contemplate Aweber, which still supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I have never needed to use it quite frequently (a fantastic thing) but when I’ve I’ve found it for a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I’ve received has been outstanding, and I have not needed to wait too much time to chat with a broker; the email service less so.
Some of the comments I’ve got from our readers will indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. As with a number of these types of businesses, I expect it often boils down to who you get on the day. Email Marketing Efficiency
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who didn’t engage with an e-newsletter that you sent and put them in a segment of subscribers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it on your emails, and period your future mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales page on your site, you can discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you can click one of your subscribers and see where they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most fully featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and naturally there is nothing to prevent you designing your own HTML email template and importing the code for this.
Furthermore, you will find tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty simple to find a good beginning point to get a template and edit it before you’re delighted with the plan.
If you’re really unhappy with the templates provided by Getresponse, there’s also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements which could be made in this area. Email Marketing Efficiency
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you personally — you can put them up so that immediately after someone signs up to a mailing list, they get a welcome message from your company; a week after they can get a discount offer for some of your goods or services; 3 weeks after they could obtain an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the example above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes connected tastes
completed transactions / goals
changes in consumer data
Lately Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to create a user travel which may be customised to the nth level.
For a fast overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available to the pricier plans – the’Pro’ program and upward. Email Marketing Efficiency
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, rather than simply directing individuals to a (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this regard that the majority of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create 1 landing page, that can only be displayed 1,000 times per month.
Also, and above all, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system indicates a sample of your customers different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a useful feature – then it is definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an additional $15 a month, but quite frustratingly, although the add-on allows you to display an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is exactly what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’cellphone preview’ button for an instant snapshot of your email looks like on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone trailer around, so you may preview what your own email looks like when the screen is employed in either portrait or landscape mode. Email Marketing Efficiency
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is that the need to export data to CSV and straight back into your email marketing tool in order to do mailouts (or the need to export info from your email marketing tool in your CRM to include leads to it).
When I watched Getresponse recently introducing a new CRM attribute into their plans I had been intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it to perform rather basic tasks: you could create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
You can add a contact to a particular stage on a sales pipeline based on the page of your website they completed a form on;
you can then send a automated email tailored to this pipeline stage a few days later;
and dependent on the actions they took with regard to that email (clicking on a particular link etc) you can automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a list of this communication in the contact’s history. There’s now no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, when you click a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads are not displayed. To observe this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and then input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it can perform on the automation aspect is impressive. I’m hopeful that this feature becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive too compared to based webinar solutions. For instance, one of the primary webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might even purchase webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, particularly when you believe that you can connect it in using a built in CRM tool (more about that in a minute ). Email Marketing Efficiency
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always a very important thing to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our customers collectively, nevertheless, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to take the company’s word for this, but supposing it’s true, it’s a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something that I have not struck on competing products’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties using the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you use use one opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your list. A dual opt-in procedure is better for verifying the folks subscribing to a record are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list containing just email addresses).
Now, the fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds quite good — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on particular devices or pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse to a growth-hacking tool called Sumo (that allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and on the pages I want). Email Marketing Efficiency
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality a bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of content and move them around an e-newsletter, in practice it’s fairly clunky to use and can lead to accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a helpful instrument – it is just that the execution of it might be somewhat better.
Also, as described above, the CRM instrument might be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse provides is completely functional and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of subscribers it is possible to send to to 1000. It would be good if that could be increased a little, as it might help prospective users try the tool out in more’real-world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional kinds of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on requirements (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than most competing platforms. Email Marketing Efficiency
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – that functionality isn’t accessible whatsoever on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly if you’ve got a fairly large number of email addresses on your own database.
For instance, if you have a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of emails each month to, then you’ll discover that hosting it with Getresponse costs $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses in your own database however on how many emails you send a month too. If you are happy to set a limit on the amount of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I can think of that comes in considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – provide free accounts for users with a few records (but these don’t supply the entire assortment of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Email Marketing Efficiency
Getresponse represents among the more cost-effective ways to host and speak with an email database.
It is also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any rival product that offers this’all round’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture forms too, especially for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
All in all though I speed Getresponse very tremendously – you get substantial bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain situations, significantly so) whilst supplying just as much, or even more functionality as them.
The discounts you get when paying upfront for one or two years of service are very generous – you will be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and thorough split testing features are strong.
Getresponse is transparent about deliverability rates, publishing characters on its website and providing deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You can try all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can’t control when and where they’re displayed on your website.
CRM functionality has to be improved substantially before it could be considered a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a bit perplexing, with users having to cover something of a superior to get the landing page creator tool.
The free trial restricts the amount of readers you can send messages into 1000.
The landing page add-on does not let you perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Efficiency