Intro Email Marketing Director
If I asked you to name an email Marketing tool, what would you say? Email Marketing Director
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising has been Dominated by the same large players for the last decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I will be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Email Marketing Director
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your company name, site, Business, address, company size, list size and even the type of content you intend to send.
Then, you need to verify your Site (or domain name).
This is still part of this acceptance process, and MailerLite will Simply ask which email is associated to this domain in order that they can email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and ascertain whether you’re a good fit for their service.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the attributes, but you won’t be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t ideal for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We will get to automations soon, do not worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the option of changing the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Aside from a few additional options, the Majority of these will follow The same step-by-step procedure of a standard campaign.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among the pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, but the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to include distinct Types of content to your email, such as videos, product columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to select your classes or sections.
The tab also allows you To develop segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Email Marketing Director
Managing Your Clients
Possessing granular control over your readers is arguably one of The most essential facets of any email advertising software now.
Because highly personalized efforts are necessary if You’re looking to increase opens, clicks, and, most importantly, your own conversions.
And while most providers allow you to”tag” subscribers in order To target them effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a section only when they meet the Specified rules, and will be automatically inserted or eliminated accordingly.
Here is what setting up a rule looks like:
Notice the way you can also blend Principles, as well as an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or through an Automation principle — which we will get into in a minute — and they don’t have any value besides what you call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors collectively based on a common denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they’re discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own fields, such as title, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field information in distinct columns… or can simply add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much into the shape Things here because I have a whole section on this below, but this is the approach I’d recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field data from new Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important that you know this is a feature you may use.
Overall, it is fair to state MailerLite has their subscriber Management and personalization features on point. Email Marketing Director
If you are not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it does offer a great foundation to work from if, like the majority of us, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the identical task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than a few dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super fundamental, the form designer lets you To customize everything from the kind style, fields, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than just its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form works, including adding additional fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can check how your form displays on cellular by shifting the toggle to responsive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that is an Summary of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of the installation Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a good base to work from and the editor is just as easy to use for this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, like before, you can perform the styling options to get it Matched with your branding.
Last, you can Select the close Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
This is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any campaign will Give you specific coverage for that effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into different areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see how your readers interacted to another.
Reports for automations are Accessible under the’Automations’ tab, even though I found these to be less insightful than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available statistics more than sufficient to meet their needs.
What is email advertising without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can’t be said for every email marketing program.
After setting your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, including a Postpone, a bubble break, or an action, like moving a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional components. (Split, Visit, Goal, etc.)
For example, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It is simply not as effective…. yet.
Another matter of efficacy here is when creating new mails In the automation workflow builder.
After having an email cube to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending alternatives.
Finally, your email address will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, so you can find an concept of what it contains at a glimpse.
While this process may seem like A grind on paper, it is actually much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, so you’ll probably find that this downgrade in functionality.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is 1 type of automation You will not find in MailerLite, also that I think it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with the pages on your website.
This kind of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Email Marketing Director
The cost of MailerLite is one of those tools largest Selling things, and let’s face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it is still an wonderful alternative for those starting out.
And what about the premium programs?
It ends up, at approximately half the Price of this rivalry on average, MailerLite is by far among the least expensive options on the industry. Additionally, if you are ready to pay yearly, you can also get a much better discount.
In Reality, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is among those few marketing tools to disrupt The (very crowded) industry in recent decades, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Email Marketing Director