Main Capabilities Email Marketing Director
Aweber provides you with the Following key attributes:
the ability to import / server the email database
a vast range of templates
a few marketing automation performance
responsive email designs
RSS / website to-email performance
telephone, email and live chat support
integrations with third party apps Email Marketing Director
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Furthermore, there’s no magic to Go through to get service – relevant phone number and email details can be seen quite easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Marketing, then this type of easy access to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber supply one of the biggest collections of e-newsletters templates accessible: you will find more than 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them seem slightly dated. I’d believe them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using just a bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own too. Email Marketing Director
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, though you can take advantage of this attribute with any content which has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your site – this is a big time-saver.
It is worth noting that You can’t use the standard Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates that are made specifically for this purpose.
On the other hand, there are quite A few of these to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something which works ok, but I think there is definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your emails are very likely to appear more consistently and exhibit more faithfully across email customers – but merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be great to find a few of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the choice to add your readers to a certain pair of autoresponders, and label them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Have to answer a few questions regarding how you gathered the information you are importing. If your list is on the bigger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on user activities: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — and the application of tags to determine what should be routed to whom and when (see above).
However, I Think this functionality should go somewhat further really – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behavior can activate mailouts.
By way of example, in Getresponse, you can use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Email Marketing Director
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’alright’.
On the plus side It’s very Straightforward To install follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a little more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘goals’ or unite automation principles with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’ll probably need to appear at other products, particularly Getresponse, which supplies’marketing automation’ functionality that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
1 minor Gripe I have however regarding the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The lack of this operation is not a dealbreaker by any means, but it does slow you down a little, especially if you are sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a few different versions of your email (using either different content or theme headers), send them to a sample of your data, and your e-marketing option will roll out the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to make and examine four variations of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it’s coming back over the next few months, but if you believe you’re going to need this functionality urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor key stats like open Pace, clickthroughs and bounces, you can also look in a lot of other useful analytics / advice, such as
the Increase of lists over time
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical place )
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Appear to be able to acquire more of an summary of information in one place, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current most of the reporting data on a single dashboard (which you can then use to drill down to particulars ). Email Marketing Director
A nice feature of Aweber is the Flexibility it gives you around how you want to deal with the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this regard – not all of competing options provide their customers with this selection.
Aweber Offers an adequate selection of integrations with different options. You will find over 400 integrations available which allow you to connect Aweber to different types of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of them involve dedicated widgets; others demand including a snippet of code into a site; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (which appears to be the default’standard’ email marketing choice for a lot of programs ), but you also should not have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly simple. You can create sections not only based on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, goods bought and so on. It is all very flexible and easy to use.
It is a bit tricky however To work out how to reach the screen where you make the sections – you basically have to go to some’manage subscribers’ section, search for some subscribers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at once, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you are a dealership with a mailing list comprising a field called’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in one go.
In an ideal world you would only be Able to select the relevant segments and deliver the message to those 3 groups. With Aweber though – that isn’t possible. You’d need to either send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude particular segments from the air; therefore finally it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its Kind accessible, but it’s reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing solution.
The main aspects of the product That will nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be especially important for some potential users, particularly those starting out in e-marketing without a truckload of technical skills (you probably won’t get stuck, but if you do, you are able to speak with a real person being on a real telephone line about your problem).
Additionally, it’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made your mind up on whether this is the e-marketing solution for you, here is a simple breakdown of the key pros and cons of using it: Email Marketing Director
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some essential competing goods and according to Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – whilst not the cheapest product of its kind on the market, it’s more affordable than several similar options.
It enables you to choose whether to subscribe people to your list on a single or double click basis.
It’s good import performance, with the option to import a wide range of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party applications and programs.
It comes with a very large range of templates – over its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively simple and you can use both field contents and user action (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will need to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users might enjoy is that all of attributes are available on all plans – unlike any competing goods you don’t have to be on more expensive plans to unlock certain functionality.
Nevertheless, The functionality on Aweber – as we’ll see below – is not necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons don’t really apply to very little lists nonetheless – if you’ve got a small email database, several of these competing products are greater value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses as outlined above, but they restrict the number of e-newsletters which you can send them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these plans are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing Isn’t the Only factor you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you naturally is to avail of its free trial. Email Marketing Director