Description of Getresponse Email Marketing Design Software
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Design Software
Import and host a mailing list and catch data on it
create newsletters that could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
Besides email advertising, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all the key stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer both of these channels – if telephone support is a deal-breaker for you then you may wish to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I’ve never needed to use it very often (a good thing) but once I’ve I’ve discovered it to be a small mixed bag (less of a good thing). A number of those live chat support I’ve received has been outstanding, and I haven’t had to wait too much time to talk to a broker; the email support .
Some of the feedback I have from our readers will suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these kinds of companies, I anticipate it boils down to who you get on the day. Email Marketing Design Software
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter that you shipped and put them in a segment of subscribers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your emails, and period your prospective mailouts according to this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, you can find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you could click on one of your subscribers and see where they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales tracking) however Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box look a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and of course there is nothing to stop you designing your own HTML email template and importing the code for it.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty straightforward to locate a good starting point for a template and edit it until you are happy with the plan.
If you’re really not pleased with the templates provided by Getresponse, there’s also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements which could be created in this area. Email Marketing Design Software
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you — you can set them up so that instantly after someone signals up to your mailing list, they receive a welcome message in the company; a week after they can get a discount deal for some of your products or services; 3 months later they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, such as:
contributors to particular lists
changes connected tastes
finished trades / targets
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and lets you make a user journey that can be customised to the nth degree.
For a quick overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available to the pricier programs – the’Guru’ program and upward. Email Marketing Design Software
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads if, rather than simply directing individuals to a (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this respect that the majority of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, that can only be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine indicates a sample of your customers different variations of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re certainly a useful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 a month, but quite frustratingly, even though the add-on permits you to display an unlimited number of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for one of the more expensive programs (which I guess is what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite some time using its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of what your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the screen is used in either portrait or landscape mode. Email Marketing Design Software
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the necessity to export information to CSV and back into your email marketing tool in order to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to add prospects to it).
When I watched Getresponse lately introducing a new CRM attribute into their plans I was intrigued – that could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how to use this operation would be as follows:
You can add a contact to a specific point on a revenue pipeline depending on the page of your site they completed a form on;
you could then send them a automated email tailored to that pipeline stage a few days later;
and based on the action they took in regards to this email (clicking on a certain link etc) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of the communication in the contact’s history. There’s now no way of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, if you click a contact in a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you have delivered to your leads aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and input the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it could do on the automation side is remarkable. I am hopeful that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the same roof is very attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can even buy webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly once you consider you could connect it in with a built-in CRM tool (more about this in a moment). Email Marketing Design Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always an important point to look at when choosing an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we are often asked about the quality of the deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients collectively, however, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the company’s word for this, but supposing it is accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – this is something that I have not encountered on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability speed, it is advisable to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability problems using the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in process, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single opt-in process is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and so the amount of subscribers on your record. A dual opt-in process is best for verifying the people subscribing to a list are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list containing just email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there’s a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controls are provided by Getresponse to switch forms off or on on specific devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse to some growth-hacking instrument called Sumo (this allows me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the pages I want). Email Marketing Design Software
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality just a little bit tricky at times).
1 place I feel that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and move them about an e-newsletter, in practice it is quite clunky to use and may lead to accidental deletion of content, or placement of it at the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a useful tool – it is just that the execution of it could be rather better.
Also, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the amount of subscribers it is possible to send to to 1000. It would be useful if this could be raised a little, as it might help potential users try the tool out in more’real-world’ situations.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional types of plan to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: this begins at $1199, with accurate pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Email Marketing Design Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the important basics — key characteristics include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can only avail of landing pages which allow split testing and boundless views if you’re on a’Pro’ plan or higher
Webinars – this functionality is not available at all around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a fairly large number of email addresses onto your own database.
By way of example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of emails each month to, then you’ll discover that hosting it with Getresponse prices $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your own database however on the number of emails you send a month also. If you are happy to set a limit on the number of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I could think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – provide completely free account for users with a few records (but these don’t offer the full assortment of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about features? Email Marketing Design Software
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any competing product that offers this’all around’ proposal, and it is what proceeds to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture forms also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
All in all though I speed Getresponse very tremendously – you get considerable bang for your dollar with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst offering just as much, if not more performance as them.
The discounts you get when paying upfront for one or two years of service are extremely generous – you will be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and comprehensive split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and supplying deliverability data for person e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters very readily.
It comes with a useful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully functional version of the.
You are able to test all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms supplied aren’t responsive and you can’t control when and where they are displayed on your site.
CRM functionality has to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a little confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Design Software