Description of Getresponse Email Marketing Design Software Free
Getresponse is primarily an email Advertising program that allows you to: Email Marketing Design Software Free
Import and host a mailing list and capture data on it
create newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and various online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer you both of these channels – if phone service is a deal-breaker for you then you may wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve not had to use it very often (a fantastic thing) but once I’ve I’ve discovered it to be a small mixed bag (less of a fantastic thing). A number of those live chat support I have received was outstanding, and I haven’t needed to wait too much time to chat with a broker; the email service .
Some of the feedback I have from our readers does indicate that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these kinds of companies, I anticipate it boils down to who you get on the day. Email Marketing Design Software Free
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter that you shipped and put them in a segment of subscribers that you can then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action on your mails, and time your prospective mailouts based on this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user information – you can click one of your readers and see in which they signed up from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting tool is definitely one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and of course there is nothing to prevent you designing your HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand classes, so it is generally pretty simple to find a good beginning point to get a template and then edit it before you are delighted with the plan.
If you are really unhappy with the templates provided by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements that could be created in this area. Email Marketing Design Software Free
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can set them up so that instantly after somebody signals up to your mailing list, they get a welcome message in the business; a week later they can get a discount offer for a number of your goods or services; three months after they could obtain an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the example above, and action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes in contact tastes
finished transactions / targets
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This type of performance goes way beyond what’s traditionally been on offer from autoresponders, and lets you make a user travel which may be customised to the nth degree.
For a quick overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the pricier programs – the’Guru’ plan and upward. Email Marketing Design Software Free
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, rather than simply directing people to a (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse offers something very beneficial in this regard that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which can only be displayed 1,000 times a month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine shows a sample of your users different versions of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re unquestionably a helpful feature – then it is definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an extra $15 a month, however very frustratingly, even though the add-on permits you to display an unlimited number of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier programs (which I suppose is what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the display is used in either portrait or landscape style. Email Marketing Design Software Free
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export data to CSV and back to your email marketing instrument as a way to perform mailouts (or the necessity to export info from the email marketing tool in your CRM to add leads to it).
So when I saw Getresponse recently introducing a brand new CRM feature into their plans I had been intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it to perform rather basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how to use this operation is as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your website they completed a form ;
you can then send them a automated email tailored to this pipeline period a few days later;
and dependent on the action they took with regard to this email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news on the CRM front — there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of this communication in the contact’s history. There is now no method of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And oddly, if you click on a contact within a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads aren’t displayed. To observe this, you need to go out of the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then enter the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it could perform on the automation side is remarkable. I am optimistic that this feature gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database along with your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very aggressive also by comparison to based webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key rivals, particularly once you consider you could link it in using a built in CRM tool (more about this in a moment). Email Marketing Design Software Free
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously a very important thing to look at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it in their website:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, however, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to choose the organization’s term for this, but assuming it’s accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message on your email analytics – that is something that I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability problems using the less costly plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you utilize one opt-in process, the person signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one sampling procedure is that it makes it very easy for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the amount of readers on your list. A double opt-in procedure is best for verifying that the folks subscribing to a record are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising just real email addresses).
Now, the fantastic news here is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds quite fine — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are offered by Getresponse to change forms on or off on particular devices or pages of your site. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I link my Getresponse to a growth-hacking instrument called Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the pages I need ). Email Marketing Design Software Free
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain functionality a little bit tricky at times).
1 place I think that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a helpful tool – it’s only that the implementation of it could be rather better.
Also, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if that could be raised a little, as it would help prospective users try out the tool in more’real world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of plan to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing depending on prerequisites (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Email Marketing Design Software Free
Distinctions of Every Plan
Each of the Getresponse plans cover the significant basics — key characteristics include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can only avail of all landing pages which allow split testing and unlimited views if you are on a’Guru’ plan or greater
Webinars – this performance is not available at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you’ve got a reasonably high number of email addresses on your database.
By way of instance, if you have a mailing list containing between 9,000 and 10,000 records that you wish to send an unlimited number of mails each month to, you might discover that hosting it using Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database however on how many emails you send per month too. If you’re happy to set a limit on the amount of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing providers — especially Mailchimp – provide free account for users with a few records (but these do not supply the entire assortment of features that you get on a paid plan).
As mentioned before, if you’re ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about features? Email Marketing Design Software Free
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any competing product that delivers this’all around’ proposal, and it’s what continues to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture forms also, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
All in all though I rate Getresponse very highly – you get considerable bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst offering as much, or even more performance as them.
The discounts you get when paying upfront for a couple of decades of service are extremely generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its own site and providing deliverability data for individual e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page founder – but keep in mind you have to be on a more expensive plan to get the fully operational version of this.
You are able to try all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and where they are displayed on your site.
CRM performance needs to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing structure is a little perplexing, with users having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page add-on does not allow you to perform A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Design Software Free