Main Features Email Marketing Design
Aweber provides you with the Following key features:
the capacity to import / server an email database
a wide assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third party apps Email Marketing Design
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat service.
Additionally, there’s no hoops to Proceed through to get service – related phone number and email details may be viewed very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Advertising, then this type of easy access to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its own Competitions, Aweber provide one of the biggest collections of e-newsletters templates available: you will find over 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them seem slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of coding your own too. Email Marketing Design
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, though you can take advantage of this attribute with any content that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your website – this can be a large time-saver.
It is worth noting that You can not use the standard Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates that are made specifically for this purpose.
On the other hand, you will find quite A few of these to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works ok, but I think there’s definitely some large room for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your mails are likely to appear more consistently and display more faithfully across email clients – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be nice to see a few of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you are Given the option to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Have to answer a few questions about how you collected the information you are importing. If your listing is on the bigger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on user actions: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the program of tags to ascertain what should be sent to whom and when (see previously ).
But I Think this functionality needs to go a bit further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which types of user behaviour can activate mailouts.
By way of example, in Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Email Marketing Design
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user actions – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’alright’.
On the other hand It’s very easy To install follow up mails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a bit more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or combine automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’ll probably should appear at other goods, particularly Getresponse, which provides’marketing automation’ functionality that pops up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have yet seeing the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The lack of the functionality is not a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns each month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ version to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a few distinct versions of your email (using either differing content or theme headers), send them into a sample of your data, and your e-marketing option will roll out the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could make and examine four variations of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it is coming back during the upcoming few months, but if you think you are likely to need this functionality desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats like open rate, clickthroughs and bounces, you can also look in a lot of other useful analytics / advice, including
the Increase of lists over time
an overview of sign up approaches
where individuals are opening your email (i.e., geographical location)
the history of an individual’s activity – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two products you Appear to be able to get more of an summary of information in 1 spot, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present all their reporting information on a single dashboard (that you can then use to drill down to specifics). Email Marketing Design
A Great feature of Aweber is the Flexibility it provides you about how you want to handle the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; dual opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all competing solutions provide their customers with this choice.
Aweber Provides a decent selection of integrations with different options. There are over 400 integrations available which allow you to join Aweber to different types of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of these involve committed widgets; others involve adding a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug to other software quite as seamlessly as Mailchimp (which seems to be the default option’standard’ email marketing choice for a lot of programs ), but you also should not have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Data in Aweber is Fairly straightforward. You may produce sections not only based on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and easy to use.
It is a little bit tricky however To work out how to reach the screen where you make the segments – you basically have to visit a’handle subscribers’ section, search for a number of readers and then save the search as a segment.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at once, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you’re a dealership having a mailing list containing a field called’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in one go.
In an ideal world you would just be Able to select the applicable segments and send the message to those three groups. With Aweber however – this is not possible. You’d have to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the air; therefore ultimately it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I would say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its Kind accessible, but it is reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing solution.
The main aspects of the product That will nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter might be especially important for some potential customers, especially those starting out in e-marketing with no truckload of technical abilities (you probably won’t get stuck, but if you do, you can speak with a real human being on an actual phone line about your problem).
In Addition, It’s not too Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made your mind up on if this is actually the e-marketing alternative for you, here is a simple breakdown of the key pros and cons of utilizing it: Email Marketing Design
Benefits of using Aweber
Split testing is currently disabled.
You can find cheaper options out there which offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind on the market, it’s cheaper than many comparable options.
It enables you to select whether to join people to your list on a single or double click basis.
It has good import performance, together with the option to import a wide assortment of file types and also insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic range of third party tools and apps.
It comes with an extremely large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you can use both field contents and user activity (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Construction that prospective users may enjoy is that all of attributes are available on all programs – unlike any competing goods you do not need to be on more expensive plans to unlock specific functionality.
That said, The performance on Aweber – as we’ll see below – isn’t always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It’s worth noting that the aforementioned Comparisons do not actually apply to very small lists nonetheless – if you’ve got a small email database, a number of these competing goods are greater worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the very same quantities of email addresses outlined above, but they restrict the amount of e-newsletters that it is possible to send them. For the interest of a comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these programs are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But normally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you of course would be to avail of its free trial. Email Marketing Design