Description of Getresponse Email Marketing Deliverability
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Deliverability
Import and host a mailing list and also capture data on it
create newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial qualities to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email service and various online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer both of these stations – if telephone support is a deal-breaker for you then you might want to contemplate Aweber, which still supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve never needed to use it quite frequently (a good thing) but once I have I’ve found it for a small mixed bag (less of a fantastic thing). A number of the live chat service I’ve received was outstanding, and I haven’t needed to wait too long to talk to a broker; the email service .
Some of the comments I have from our readers does indicate that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a number of these types of companies, I expect it boils down to that you get on the day. Email Marketing Deliverability
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter that you shipped and set them in a segment of readers which you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your mails, and period your future mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user info – you could click one of your subscribers and see in which they signed up from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is decidedly one of most featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied out of the box look a bit dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough using the controls supplied; and of course there is nothing to stop you designing your own HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it is generally pretty simple to locate a good starting point to get a template and then edit it before you’re happy with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options are not very extensive (just 11 templates are provided – well short of their 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be made in this region. Email Marketing Deliverability
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you — you can put them up so that instantly after someone signals up to a mailing list, they receive a welcome message from the company; a week after they could get a discount deal for a number of your goods or services; 3 weeks after they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages can be triggered by user actions or information, such as:
contributors to certain lists
changes connected preferences
finished trades / targets
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This type of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to create a user journey that may be customised to the nth level.
For a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ plan and upward. Email Marketing Deliverability
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, instead of simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something very useful in this regard that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, that could simply be displayed 1,000 times a month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine shows a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they are unquestionably a useful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 a month, but quite frustratingly, even though the add-on allows you to show an infinite amount of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the pricier plans (which I suppose is what Getresponse want one to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the display is used in either portrait or landscape style. Email Marketing Deliverability
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the need to export data to CSV and back to your email marketing instrument as a way to perform mailouts (or the need to export data from the email marketing tool in your CRM to include prospects to it).
When I watched Getresponse lately introducing a brand new CRM attribute into their plans I had been intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to perform rather basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how you could use this functionality is as follows:
You can add a contact to a particular stage on a sales pipeline depending on the page of your site they completed a form on;
you can then send a automated email tailored to that pipeline stage a couple of days afterwards;
and dependent on the action they took in regards to this email (clicking on a particular link ) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a record of this communication from the contact’s history. There’s currently no way of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And strangely, if you click a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you’ve sent to your leads aren’t displayed. To see this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a bargain right to a pipeline and then input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it can perform on the automation aspect is remarkable. I’m optimistic that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database and your webinar tool under the same roof is extremely attractive.
The pricing is also very aggressive also by comparison to based webinar solutions. For example, one of the leading webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key competitors, particularly once you consider that you can connect it in using a built-in CRM tool (more about that in a moment). Email Marketing Deliverability
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important point to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it in their own site:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, nevertheless, we are proud to say our overall deliverability rate now stands at 99%.
Clearly you are going to need to take the company’s word for this, but supposing it is true, it is a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something I have not struck on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties utilizing the less costly plans, competing goods do not make you invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in procedure, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your record. A dual opt-in process is better for verifying that the people subscribing to your record are using actual email addresses and contributes to cleaner data and more accurate stats (because open rates etc. are calculated based on a list comprising only real email addresses).
The good news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds quite fine — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controllers are offered by Getresponse to change forms on or off on specific devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I connect my Getresponse to a growth-hacking tool named Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and onto the webpages I need ). Email Marketing Deliverability
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain performance a little bit tricky at times).
1 area I feel that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and move them around an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of content, or positioning of it at the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does make for a helpful instrument – it is only that the implementation of it might be rather better.
Additionally, as described above, the CRM instrument might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it limits the number of readers you can send to to 1000. It would be good if that could be raised a bit, as it would help prospective users try the tool out in more’real-world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of plan to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: this starts at $1199, with exact pricing based on requirements (if you’re considering the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Email Marketing Deliverability
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can only avail of landing pages which enable split testing and boundless views if you are on a’Guru’ program or higher
Webinars – that performance is not accessible at all around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly in case you have a fairly high number of email addresses onto your database.
For example, if you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of mails per month to, then you might discover that hosting it using Getresponse costs $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your own database however on how many emails you send a month too. If you are delighted to limit the number of emails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The only well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – provide free account for users that have a small number of records (but these don’t supply the full assortment of features that you get on a paid plan).
As mentioned earlier, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Email Marketing Deliverability
Getresponse represents among the more cost-effective tactics to host and speak with an email database.
It is also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any competing product that offers this’all round’ proposition, and it’s what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture types also, particularly for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the support offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst supplying as much, or even more performance as them.
The reductions you receive when paying for a couple of years of support are extremely generous – you will be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its website and providing deliverability data for person e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters very easily.
It comes with a useful landing page creator – but bear in mind you need to be on a more expensive plan to get the fully operational version of this.
You can test out all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can not control when and where they are displayed on your website.
CRM functionality needs to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a little perplexing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages into 1000.
The landing page add-on doesn’t let you perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Deliverability