Description of Getresponse Email Marketing Database Software
Getresponse is primarily an email Advertising app Which Allows you to: Email Marketing Database Software
Import and host a mailing list and also capture data on it
generate newsletters that can be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down into the crucial features to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email service and various online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer both of these stations – if phone support is a deal-breaker for you you may wish to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have never needed to use it quite often (a fantastic thing) but when I have I have discovered it for a small mixed bag (less of a good thing). A number of the live chat support I have received has been outstanding, and I haven’t had to wait too long to talk to a broker; the email support less so.
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made in terms of the quality of service Getresponse offer. Much like a number of these kinds of businesses, I anticipate it boils down to that you get daily. Email Marketing Database Software
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify people who didn’t engage with an e-newsletter that you sent and set them in a section of readers which you may then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your mails, and time your future mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email advertising.
Per-user info – you can click one of your subscribers and see in which they signed up from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) however Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided from the box seem somewhat dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough using the controls supplied; and of course there is nothing to stop you simply designing your HTML email template and importing the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty straightforward to find a good beginning point for a template and edit it before you are delighted with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t so extensive (just 11 templates are provided – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely some improvements that could be made in this area. Email Marketing Database Software
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you — you can put them up so that instantly after someone signs up to a mailing list, they receive a welcome message from your company; a week after they can receive a discount deal for a number of your goods or services; three weeks after they could receive an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes connected tastes
finished transactions / goals
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This type of performance goes way beyond what has traditionally been available from autoresponders, and allows you to make a user journey which may be customised to the nth degree.
To get a quick overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the more expensive programs – the’Pro’ program and upward. Email Marketing Database Software
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, rather than simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse provides something very beneficial in this regard that most of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which could only be displayed 1,000 times a month.
Additionally, and above all, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (whereby the system indicates a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they are unquestionably a helpful attribute – then it is definitely worth considering one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an extra $15 a month, but very frustratingly, although the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I guess is exactly what Getresponse would like one to do!) .
Getresponse was before its rivals for quite some time with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so you can preview what your email looks like when the display is employed in either portrait or landscape mode. Email Marketing Database Software
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the need to export information to CSV and back to your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool into your CRM to add leads to it).
So when I watched Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your website they finished a form ;
you could then send them a automated email tailored to this pipeline period a couple of days afterwards;
and dependent on the action they took in regards to that email (clicking on a certain link ) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a record of the communication from the contact’s history. There’s now no way of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And strangely, if you click a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads are not displayed. To observe this, you need to go from the CRM part of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it could do on the automation aspect is remarkable. I am hopeful that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under the same roof is very appealing.
The pricing is also very competitive also compared to established webinar solutions. For example, among the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, especially once you believe that you can connect it in with a built in CRM tool (more about that in a minute ). Email Marketing Database Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously a very important thing to check at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their site:
At GetResponse we are often asked about the quality of our deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers collectively, however, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you are going to have to choose the organization’s term for this, but supposing it’s accurate, it’s a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something I haven’t struck on rival goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it’s a good idea to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties utilizing the cheaper plans, competing products don’t force you to invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in process, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very simple for users to sign up for a mailing list; it also generally increases conversion rate and so the amount of readers on your record. A double opt-in procedure is better for verifying the folks subscribing to a record are using real email addresses and contributes to cleaner data and more accurate stats (because open rates etc. ) are calculated based on a list containing just email addresses).
Now, the good news is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds pretty good — but to be honest, I think there’s a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are provided by Getresponse to change forms off or on on specific devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I link my Getresponse to a growth-hacking tool named Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d like to and onto the pages I need ). Email Marketing Database Software
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain functionality just a bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it is quite clunky to use and may cause accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does make for a useful instrument – it’s only that the implementation of it might be rather better.
Additionally, as described above, the CRM instrument could be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of readers it is possible to send to 1000. It would be useful if this could be increased a little, as it would help potential users try the tool out in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional kinds of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: this begins at $1199, with exact pricing depending on requirements (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Database Software
Distinctions of Every Plan
Each of the Getresponse plans cover the important fundamentals — key features include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can simply avail of all landing pages that enable split testing and boundless views if you are on a’Pro’ program or greater
Webinars – that performance is not accessible at all around the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a fairly large number of email addresses onto your database.
By way of instance, in case you have a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of emails per month to, then you might find that hosting it using Getresponse costs $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your database but on the number of emails you send a month also. If you’re delighted to set a limit on the number of emails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The only well-known service that I could think of that comes in considerably more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free account for users with a small number of documents (but these do not supply the full range of features that you get on a paid program ).
As mentioned before, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about features? Email Marketing Database Software
Getresponse represents one of the more cost-effective ways to host and communicate with an email .
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that delivers this’all around’ proposition, and it’s what continues to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture forms also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
Overall though I rate Getresponse very tremendously – you get substantial bang for your buck with this item.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain cases, significantly so) whilst supplying as much, or even more functionality as them.
The reductions you get when paying for a couple of decades of service are very generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its own website and providing deliverability data for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a helpful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully functional version of this.
You are able to test all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality has to be improved considerably before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not let you execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Database Software