Main Features Email Marketing Database
Aweber provides you with the Following key attributes:
the ability to import / host an email database
a wide range of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third party apps Email Marketing Database
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat support.
Additionally, there’s no hoops to Go through to contact support – relevant phone number and email details can be viewed very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Marketing, then this sort of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber provide one of the largest collections of e-newsletters templates accessible: you will find more than 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them look slightly dated. I’d consider them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using a bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the choice of communicating your own also. Email Marketing Database
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, although technically you can use this feature with any material that has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your website – this can be a big time-saver.
It is worth noting that You can not use the normal Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates that are made specifically for this function.
On the other hand, you will find quite Some of them to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works ok, but I believe there is definitely some large space for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are very likely to appear more consistently and exhibit more faithfully across email customers – but only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be great to see a few of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Have to answer a few questions regarding how you collected the information you are importing. If your listing is on the larger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on user actions: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — and the program of tags to determine what should be sent to whom and when (see previously ).
However, I Think this operation should go a bit further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behavior can activate mailouts.
For example, in Getresponse, you can use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is playing a bit of catch up with its competitors here. Email Marketing Database
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’okay’.
On the plus side It’s very easy To install follow up emails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and purchases is a bit more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘targets’ or unite automation principles with tagging to make autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’ll probably should look at other goods, particularly Getresponse, which provides’advertising automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have however regarding the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The absence of this operation is not a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns every month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of every , and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a couple of different variations of your email (using either differing content or subject headers), send them to a sample of your information, and your e-marketing solution will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could make and examine four variations of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales staff that it is coming back during the upcoming few months, but if you think you are going to need this functionality urgently you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / information, such as
the Increase of lists over the years
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber level
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Seem to have the ability to acquire more of an overview of information in one place, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data on a single dashboard (that you can then use to drill down to particulars ). Email Marketing Database
A nice feature of Aweber is the Flexibility it gives you around how you need to handle the opt-in process.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all competing options provide their customers with this selection.
Aweber Offers a decent range of integrations with other solutions. You will find over 400 integrations available which enable you to connect Aweber to different kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of them involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool such as Zapier.
It is rare that Aweber will plug to other applications quite as easily as Mailchimp (that appears to be the default’standard’ email advertising choice for a lot of apps), but you also shouldn’t have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Information in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and simple to use.
It is a bit tricky however To figure out how to reach the screen where you make the segments – you basically have to go to a’manage subscribers’ section, search for a number of readers and save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you’re a dealership with a mailing list containing a field known as’car model.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in 1 go.
In an Perfect world you’d just be Able to select the relevant segments and deliver the message to those 3 classes. With Aweber though – this is not possible. You’d need to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the broadcast; so ultimately it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, easy to use and contains most of the main features you’d expect from an email marketing solution.
The primary aspects of the Item That would nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be particularly critical for some potential users, especially those starting out in e-marketing without a truckload of specialized abilities (you likely won’t get stuck, but if you do, you can talk to an actual person being on a real phone line about your issue ).
Additionally, it’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made your mind up on whether this is actually the e-marketing alternative for you, here’s a simple breakdown of the key advantages and disadvantages of using it: Email Marketing Database
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market that offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its type on the market, it is cheaper than several comparable solutions.
It enables you to select whether to subscribe people to your list on a single or double click basis.
It has good export functionality, with the option to import a broad range of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic assortment of third party applications and apps.
It includes an extremely large range of templates – more than its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you can use both field contents and user action (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber for a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may like is that all of features are available on all programs – unlike any competing goods you don’t need to be on more costly plans to unlock specific functionality.
Nevertheless, The performance on Aweber – as we’ll see below – is not necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the above Comparisons do not actually apply to very little lists nonetheless – if you’ve got a little email database, a number of these competing products are better worth.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses as outlined previously, but they limit the amount of e-newsletters which it is possible to send to them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these plans are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced about in the center of this e-marketing solution scale.
Of course, pricing is not the Only factor you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you of course is to avail of its free trial. Email Marketing Database