Introduction Email Marketing Cover Letter For Odesk
If I asked you to name an email Marketing instrument, what could you say? Email Marketing Cover Letter For Odesk
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing continues to be Dominated by the same large players for the last ten years. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be tearing MailerLite from limb To limb to see whether it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Email Marketing Cover Letter For Odesk
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Industry, address, business size, record size and also the type of content you plan to send.
Then, You Have to confirm your Website (or domain name).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is related to this domain so they can email you a confirmation link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you are a fantastic match for their services.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and perform with the attributes, but you will not be able to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these measures are not ideal for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We will get to automations soon, do not worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the choice of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Apart from a few added options, the Majority of these will follow Exactly the exact same step-by-step procedure of a normal effort.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of their pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Kinds of content to your email, including videos, product columns, and social links.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ choices where you can choose your classes or segments.
The tab also allows one To build segment-like rules , in case your targeting isn’t quite perfect.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Cover Letter For Odesk
Handling Your Subscribers
Having granular control over your readers is arguably among The most important facets of any email advertising program today.
Because highly personalized campaigns Are Essential if You are looking to increase opens, clicks, and, most importantly, your own conversions.
And while most providers Permit You to”label” readers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a section only when they fulfill the Specified rules, and are automatically added or eliminated accordingly.
Here is what setting up a rule looks like:
Notice how you can even combine Rules, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — that we will get to in a moment — and they have no value besides what you call them.
As you Begin to use this stage, you’ll begin to understand Where Segments and Groups are typically used, but MailerLite offers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers collectively according to a common denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their own fields, such as name, company, and nation.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field information in distinct columns… or may easily add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much into the form Stuff here because I have a whole section on this below, but this is the strategy I would recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field data from new Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important to know this is a feature you can use.
Overall, it is fair to say MailerLite has their subscriber Direction and personalization features on stage. Email Marketing Cover Letter For Odesk
If you are not impressed with what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it does offer a fantastic foundation to work from if, like the majority of us, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and it is better than some dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let’s begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to display it on particular pages.
Despite beginning super fundamental, the form designer lets you To personalize everything from the form style, subjects, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own backup in real time.
It would have been nice to have Some templates, but as you know, there’s more to a form than just its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, such as adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which will replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can assess the way your form displays on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good foundation to work from and the editor is at least as easy to use for this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, like before, you can perform the styling options to get it Matched with your own branding.
Last, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you specific coverage for this effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so It’s possible to see your readers interacted with your mails compared to one another.
Reports for automations will also be Accessible under the’Automations’ tab, although I found to be less enlightening than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available data more than sufficient to fulfill their needs.
What’s email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you’ve used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can not be said for every email marketing program.
After setting your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, adding a Delay, a bubble break, or an action, such as transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Visit, Goal, etc.. )
For example, there’s currently no automation for moving Readers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into various classes that activate new automation workflows. It is just much less effective…. yet.
Another question of efficiency here is when generating new emails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you straight back into the automations workflow rather than the usual sending alternatives.
Finally, your email address will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, so you can find an idea about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is really much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you’ll probably find that this downgrade in functionality.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s one type of automation You will not find in MailerLite, also that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Subscribers interact with the webpages on your site.
This kind of behavioral targeting just is not accessible MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Email Marketing Cover Letter For Odesk
The Price of MailerLite is one of the tools biggest Selling points, and let’s face it, we all love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it’s still an wonderful alternative for those starting out.
And what about the premium plans?
It turns out, at approximately half of the Price of this competition generally, MailerLite is by far among the cheapest options on the industry. Additionally, if you’re willing to pay annually, you can also get a much greater discount.
In Reality, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is among those email marketing tools to disrupt The (very crowded) sector in recent years, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you From the comments. Email Marketing Cover Letter For Odesk