Description of Getresponse Email Marketing Cost
Getresponse is primarily an email marketing program that allows you to: Email Marketing Cost
Import and host a mailing list and catch data on it
generate newsletters which can be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing solution.
In addition to email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the key features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email service and various online tutorials / resources.
Sadly, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer both of these channels – if phone service is a deal-breaker for you you might wish to contemplate Aweber, which still supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have not had to use it very often (a good thing) but once I have I have discovered it for a small mixed bag (less of a fantastic thing). Some of the live chat support I have received was excellent, and I haven’t had to wait too long to talk to an agent; the email support .
Some of the feedback I’ve got from our readers will suggest that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a number of these kinds of businesses, I expect it boils down to who you get daily. Email Marketing Cost
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter that you sent and set them in a segment of subscribers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your emails, and period your prospective mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you can click one of your readers and see where they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied out of the box seem a bit dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and naturally there’s nothing to prevent you simply designing your own HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, therefore it’s generally pretty simple to find a good starting point to get a template and then edit it until you are delighted with the plan.
If you’re really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are provided – well short of their 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be created in this area. Email Marketing Cost
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can set them up so that immediately after somebody signals up to your mailing list, they receive a welcome message in your company; a week after they can get a discount deal for a number of your goods or services; 3 weeks after they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages can be triggered by user actions or advice, for example:
subscriptions to particular lists
changes in contact preferences
finished trades / goals
changes in user data
Recently Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This type of performance goes far beyond what has traditionally been on offer from autoresponders, and allows you to create an individual journey which may be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ plan and upward. Email Marketing Cost
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this respect that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine indicates a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they are certainly a helpful feature – then it is definitely worth looking at one of the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 per month, however very frustratingly, even though the add-on allows you to show an unlimited number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was ahead of its competitors for quite some time using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit a’cellphone preview’ button for an instant snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the screen is used in either portrait or landscape mode. Email Marketing Cost
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export data to CSV and back into your email marketing instrument as a way to do mailouts (or the necessity to export data from the email marketing tool into your CRM to add leads to it).
When I saw Getresponse recently introducing a brand new CRM feature into their plans I had been intrigued – this could potentially do away with all that data exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your website that they finished a form on;
you can then send a automated email tailored to that pipeline period a couple of days afterwards;
and based on the action they took in regards to this email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front — there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of this communication from the contact’s history. There’s currently no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your leads are not displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then enter the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the stuff it can perform on the automation aspect is remarkable. I am hopeful that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the idea of getting your email database and your webinar tool under the same roof is extremely attractive.
The pricing is also very aggressive too compared to based webinar solutions. For example, one of the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even buy webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, especially once you believe you could connect it in with a built in CRM tool (more about this in a moment). Email Marketing Cost
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously an important thing to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to choose the organization’s term for this, but supposing it is accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – that is something that I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on something concerning deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability difficulties using the cheaper plans, competing goods don’t force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your record. A dual opt-in procedure is better for verifying that the people subscribing to a list are using real email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising only real email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds quite good — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on particular devices or pages of your site. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse to some growth-hacking tool called Sumo (this enables me to switch pop-ups off for cellular users, as well as display forms precisely as I’d love to and onto the pages I need ). Email Marketing Cost
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain performance a bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and move them around an e-newsletter, in practice it’s fairly clunky to use and can lead to accidental deletion of content, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will result in a useful tool – it’s only that the implementation of it might be somewhat better.
Also, as explained above, the CRM tool could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully functional and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it limits the number of readers it is possible to send to 1000. It would be good if that could be raised a bit, as it might help prospective users try the tool out in more’real-world’ scenarios.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional types of plan to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this begins at $1199, using exact pricing depending on requirements (if you are interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Cost
Distinctions of Each Plan
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of all landing pages which enable split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – this performance isn’t accessible at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you’ve got a fairly high number of email addresses onto your own database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you wish to send an infinite number of mails each month to, you’ll find that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your own database but on how many emails you send a month also. If you are happy to limit the number of mails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The sole well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your list, it may occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – provide free account for users that have a small number of documents (but these do not offer the full range of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Email Marketing Cost
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It’s also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that delivers this’all around’ proposition, and it’s what continues to convince us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture forms too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your dollar with this item.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst offering just as much, if not more performance as them.
The discounts you receive when paying for a couple of decades of service are extremely generous – you’ll be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its reporting and thorough split testing features are strong.
Getresponse is clear about deliverability rates, publishing figures on its own website and providing deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You are able to test all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and in which they’re displayed on your site.
CRM functionality has to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing goods.
The pricing arrangement is a bit perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Cost