Main Features Email Marketing Cost
Aweber provides you with all the Following key features:
the ability to import / server an email database
a vast assortment of templates
some marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat service
integrations with third-party apps Email Marketing Cost
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Additionally, there’s no magic to Proceed through to get service – relevant phone number and email details can be viewed very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Marketing, then this type of simple access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber supply one of the biggest sets of e-newsletters templates accessible: you will find over 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them look slightly dated. I would consider them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the option of communicating your own also. Email Marketing Cost
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, although technically you can use this attribute with any material that has an RSS feed.
This functionality is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your website – this is a big time-saver.
It’s worth noting that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates that are specifically designed for this function.
On the plus side, you will find quite A few of these to choose from – over most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works fine, but I think there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your mails are very likely to seem more consistently and display more reliably across email clients – but merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be nice to see some of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Need to answer some questions about how you collected the information you’re importing. If your listing is on the bigger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — and the program of tags to ascertain what needs to be sent to whom and when (see previously ).
But I Think this functionality needs to go a bit further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behaviour can trigger mailouts.
For example, in Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Email Marketing Cost
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’alright’.
On the other hand it is very Straightforward To install follow up emails based on time interval – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a bit more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or combine automation principles with tagging to make autoresponders behave in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’re likely going to should look at other products, particularly Getresponse, which provides’advertising automation’ functionality that hooks up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have however regarding the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The lack of this functionality isn’t a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a lot of campaigns every month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of each, and sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a couple of different versions of your email (using either different content or subject headers), send them into a sample of your information, along with your e-marketing option will roll out the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to make and test four variants of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it’s coming back during the next few months, but if you think you’re likely to need this functionality desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats like open Pace, clickthroughs and bounces, You May Also look in a lot of other useful analytics / information, such as
that the growth of lists over time
an overview of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can view past clicks and opens etc. in a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Seem to be able to acquire more of an overview of information in 1 place, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present all the reporting information on one dashboard (that you can then use to drill down to particulars ). Email Marketing Cost
A nice feature of Aweber is the Flexibility it provides you around how you want to handle the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing options provide their customers with this choice.
Aweber Provides a decent range of integrations with different options. You will find over 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of them involve dedicated widgets; others demand including a snippet of code into a site; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (which seems to be the default’standard’ email marketing choice for a lot of programs ), but you also shouldn’t have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly straightforward. You can create sections not only based on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It is a little bit tricky however To figure out how to reach the screen where you create the sections – you basically have to visit a’manage subscribers’ section, search for a number of subscribers and save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at once, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you are a dealership having a mailing list comprising a field known as’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in 1 go.
In an ideal world you’d only be Able to choose the applicable segments and deliver the message to all those three groups. With Aweber however – that is not possible. You would have to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the broadcast; so finally it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not the best product of its Kind accessible, but it’s reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That would nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be particularly important for some potential users, particularly those starting out in e-marketing with no truckload of technical abilities (you probably won’t get stuck, but if you do, you are able to talk to a real person being on an actual phone line about your problem).
Additionally, it’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made your mind up on whether this is the e-marketing solution for you, here’s a simple breakdown of the key advantages and disadvantages of using it: Email Marketing Cost
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – although not the most expensive product of its type on the market, it’s cheaper than several similar solutions.
It lets you select whether to join people to your listing on a single or double click basis.
It’s good export performance, with the option to import a broad range of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a good range of third party tools and programs.
It includes a very large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both area contents and user activity (email opens, hyperlinks clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that prospective users may like is that all of features are available on all plans – unlike any competing products you do not need to be on more expensive plans to unlock certain performance.
That said, The performance available on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It’s worth noting that the aforementioned Comparisons do not actually apply to very little lists nonetheless – if you’ve got a little email database, a number of the competing goods are better worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses as outlined above, but they limit the amount of e-newsletters which it is possible to send to them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these programs are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only factor you should base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Email Marketing Cost