Primary Capabilities Email Marketing Consultant
Aweber provides you with all the Following key attributes:
the ability to import / server an email database
a vast assortment of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email functionality
phone, email and live chat service
integrations with third party programs Email Marketing Consultant
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat service.
Furthermore, there’s no hoops to Go through to contact service – relevant phone number and email details may be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest sets of e-newsletters templates accessible: there are more than 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The designs – some of them seem slightly dated. I’d consider them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a little bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the option of coding your own also. Email Marketing Consultant
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out according to your schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, though technically you can use this feature with any content which has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your site – this is a large time-saver.
It is worth noting however that You can not use the normal Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates which are made specifically for this purpose.
On the plus side, there are quite A few of these to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works ok, but I think there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for instance, your mails are very likely to appear more consistently and exhibit more faithfully across email customers – however merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be great to find some of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing goods allow the addition of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Have to answer some questions regarding how you gathered the data you are importing. If your listing is on the bigger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on consumer activities: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — and the program of tags to determine what needs to be sent to whom and when (see previously ).
But I Think this functionality needs to go a bit further really – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behaviour can activate mailouts.
For instance, at Getresponse, you can use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Email Marketing Consultant
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’alright’.
On the other hand it is very easy To install follow up emails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a bit more complicated than with key opponents Mailchimp and Getresponse.
Using Aweber, you can make ‘targets’ or combine automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’ll probably need to appear at other products, especially Getresponse, which provides’marketing automation’ functionality that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this time of tablets and smartphones, this can be a good feature.
1 minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The absence of the operation is not a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of eachand every sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of different versions of your email (using either different content or subject headers), send them into a sample of your data, and your e-marketing solution will roll the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to create and test four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales team that it’s coming back during the next few months, but if you believe you are going to need this functionality urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. Along with being able to monitor key stats like open rate, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / advice, such as
that the Increase of lists over the years
an overview of sign up methods
where people are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two goods you Seem to have the ability to acquire more of an overview of information in 1 place, especially when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present all their reporting information on a single dashboard (that you can then use to drill down to particulars ). Email Marketing Consultant
A nice feature of Aweber is the Flexibility it provides you about how you want to handle the opt-in process.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all competing solutions provide their customers with this selection.
Aweber Offers an adequate selection of integrations with different solutions. You will find over 400 integrations available which allow you to join Aweber to various kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of them involve dedicated widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default option’standard’ email advertising choice for a great deal of apps), but you also shouldn’t have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Segmenting information in Aweber is Fairly straightforward. You can create sections not only depending on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and simple to use.
It is a little bit tricky however To figure out how to get to the screen where you create the sections – you basically have to go to a’handle subscribers’ section, search for some subscribers and save the search for a segment.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at the same time, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a normal basis.
For instance, say you are a dealership having a mailing list comprising a field known as’car model.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in 1 go.
In an Perfect world you’d only be Able to choose the applicable segments and send the message to those three groups. With Aweber though – that is not possible. You’d have to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the broadcast; so ultimately it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing alternative.
The primary Facets of the product That would nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter might be particularly critical for some potential customers, particularly those starting out in e-marketing with no truckload of technical abilities (you probably won’t get stuck, but if you do, you can speak with a real person being on an actual telephone line about your issue ).
In Addition, It’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but if you haven’t made your mind up on if this is the e-marketing alternative for you, here’s a brief breakdown of the key advantages and disadvantages of using it: Email Marketing Consultant
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its type on the market, it is cheaper than several similar options.
It enables you to select whether to join people to your list on a single or double click basis.
It’s good import performance, with the choice to import a broad assortment of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party tools and apps.
It comes with a very large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively easy and you can use both field contents and user action (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that potential users may like is that all of attributes are available on all plans – unlike any competing products you do not have to be on more costly plans to unlock specific performance.
That said, The functionality available on Aweber – as we will see below – isn’t always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the above Comparisons don’t actually apply to very small lists however – if you have a little email database, several of the competing goods are greater worth.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses outlined previously, but they restrict the number of e-newsletters which it is possible to send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing is not the Only variable you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you of course would be to avail of its free trial. Email Marketing Consultant