Main Features Email Marketing Comparison
Aweber provides you with all the Following key attributes:
the ability to import / host an email database
a vast range of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email performance
telephone, email and live chat support
integrations with third party apps Email Marketing Comparison
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat support is available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat service.
Furthermore, there’s no hoops to Proceed through to contact support – related phone number and email details may be seen quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Marketing, then this sort of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber supply one of the biggest collections of e-newsletters templates available: there are over 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them look slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the option of coding your own too. Email Marketing Comparison
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you define. In Aweber, this can be called’Blog broadcasts’, although you can take advantage of this feature with any material that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your site – this can be a large time-saver.
It is worth noting that You can not use the standard Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates that are made specifically for this purpose.
On the other hand, you will find quite Some of them to choose from – over most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works fine, but I believe there is definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your emails are likely to appear more consistently and display more reliably across email clients – but only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be great to find some of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your subscribers to a particular set of autoresponders, and label them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you collected the data you’re importing. If your listing is on the bigger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on consumer activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see above).
However, I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behaviour can activate mailouts.
By way of instance, in Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Email Marketing Comparison
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’okay’.
On the plus side it is very Straightforward To install follow up mails based on time period – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days later and a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a bit more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘goals’ or unite automation rules with tagging to make autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’re likely going to need to look at other products, especially Getresponse, which provides’marketing automation’ functionality that pops up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have yet regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The lack of the functionality is not a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a lot of campaigns every month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of every and every sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of distinct versions of your email (using either different content or subject headers), send them to a sample of your data, along with your e-marketing solution will roll the best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to make and test four variations of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales team that it’s coming back during the upcoming few months, but if you believe you’re likely to want this operation urgently you could be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / advice, including
the Increase of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical location)
the history of an individual’s action – you can view past opens and clicks etc. at a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Seem to be able to get more of an summary of information in 1 place, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all their reporting data onto a single dashboard (which you can then use to drill down to particulars ). Email Marketing Comparison
A Great feature of Aweber is the Flexibility it provides you about how you need to handle the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all competing options provide their customers with this choice.
Aweber Provides a decent selection of integrations with other options. You will find more than 400 integrations available which enable you to join Aweber to different kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of these involve committed widgets; others demand adding a snippet of code into a site; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (which appears to be the default’standard’ email marketing option for a great deal of programs ), but you also should not have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, goods purchased and in the future. It’s all very flexible and simple to use.
It is a bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to go to a’manage subscribers’ section, search for a number of subscribers and then save the search for a section.
To be fair, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for some users who have a need to’pick and mix’ sections in mailouts on a normal basis.
For example, say you are a dealership with a mailing list containing a field known as’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in one go.
In an Perfect world you would just be Able to choose the relevant segments and deliver the message to all those 3 classes. With Aweber though – that is not possible. You would need to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better way.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind available, but it is reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing solution.
The main Facets of the Item That would nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be especially important for some potential users, especially those starting out in e-marketing without a truckload of specialized abilities (you likely won’t get stuck, but if you do, you are able to speak with an actual human being on a real telephone line about your problem).
Additionally, it’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made your mind up on whether this is the e-marketing alternative for you, here’s a simple breakdown of the key pros and cons of utilizing it: Email Marketing Comparison
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options out there which offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some essential competing goods and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – although not the cheapest product of its type on the market, it’s cheaper than several comparable solutions.
It lets you select whether to join people to your list on a single or double click basis.
It’s good export performance, together with the option to import a broad range of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party tools and programs.
It includes an extremely large range of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you can use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll need to call Aweber to get a quotation.
A 14% discount is available If you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users may like is that all of attributes are available on all plans – unlike some competing products you don’t have to be on more expensive plans to unlock specific performance.
Nevertheless, The functionality on Aweber – as we’ll see below – is not always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It’s worth noting that the above Comparisons do not actually apply to very little lists nonetheless – if you’ve got a small email database, a number of these competing goods are better worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses outlined previously, but they restrict the number of e-newsletters that it is possible to send them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these plans are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally is to avail of its free trial. Email Marketing Comparison