Introduction Email Marketing Companies Chicago
When I asked you to name an email Marketing tool, what could you say? Email Marketing Companies Chicago
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising has been Dominated by the same large players for the last decade. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to find out if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Email Marketing Companies Chicago
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Business, address, business size, record size and even the type of content you plan to send.
Then, you need to verify your Site (or domain ).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to this domain in order that they can email you a confirmation link.
As Soon as You’ve completed these Measures, you’ll need to wait it out.
The MailerLite staff will review your application, check your Website, and ascertain whether you are a fantastic fit for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and perform with the features, but you will not be able to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t perfect for getting started, it Does help stop unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email marketing.
(We will get to automations soon, do not worry.)
But whether it’s a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the choice of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Aside from a few added options, the Majority of these will follow The same step-by-step process of a standard effort.
So let us walk you through it.
Once you click on to create your campaign, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from among the pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is a little on the low side, however, the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Types of content to your email, including videos, merchandise columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to choose your groups or segments.
The advanced tab also allows one To develop segment-like rules , in case your targeting is not quite right.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email Marketing Companies Chicago
Handling Your Clients
Having granular control over your subscribers is arguably one of The most important facets of any email advertising software today.
Because highly personalized efforts are necessary if You are looking to increase clicks, opens, and, above all, your conversions.
And while most providers allow you to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they fulfill the Specified rules, and are automatically inserted or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice how you can even combine Principles, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation rule — that we will get into in a minute — and they have no value besides what you call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to lump multiple subscribers together based on a common denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular areas, such as name, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers together with Your custom field data in separate columns… or may easily add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much into the shape Stuff here since I have an entire section on this below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, once you’ve collected your custom field data from fresh Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important to know that this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their subscriber Direction and personalization features on stage. Email Marketing Companies Chicago
If you’re not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a fantastic base to work from if, like most people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is better than a few dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on particular pages.
Despite beginning super basic, the form designer allows you To personalize everything in the form style, fields, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own backup in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form functions, including adding extra fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded kind and prevents users .
Last but certainly not least, you Can check the way your form displays on mobile by switching the toggle to responsive mode.
You won’t be able to make any layout changes , but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the majority of this installation Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good base to work from and the editor is at least as easy to use with this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, like before, you can perform the styling options to get it Matched up with your own branding.
Finally, you can Select the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
This is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see your subscribers interacted to another.
Reports for automations are also Available under the’Automations’ tab, even though I found to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than sufficient to fulfill their demands.
What’s email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can not be said for each and every email marketing program.
After establishing your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, including a Delay, a bubble break, or an action, such as moving a subscriber or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for moving Readers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into different groups that activate new automation workflows. It’s simply not as efficient…. yet.
Another question of efficiency here is when creating new mails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your topic line which appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation block, which means it’s possible to get an concept of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is really much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll likely find that this downgrade in performance.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is one Kind of automation You won’t find in MailerLite, and I think it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Subscribers interact with all the pages on your site.
This kind of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Email Marketing Companies Chicago
The Price of MailerLite is among the tools largest Selling things, and let us face it, we all love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it is still an amazing alternative for those starting out.
And what about the premium programs?
It ends up, at approximately half of the Price of the competition generally, MailerLite is by far among the least expensive options available on the market. Additionally, if you are willing to pay yearly, you can also get a much better discount.
In fact, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among the email advertising tools The (very crowded) industry in the last couple of decades, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Email Marketing Companies Chicago