Main Features Email Marketing Companies
Aweber provides you with the Following key features:
the capacity to import / server an email database
a wide assortment of templates
some marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat support
integrations with third-party programs Email Marketing Companies
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Furthermore, there’s no magic to Proceed through to contact support – related phone number and email details can be seen very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its own Competitions, Aweber provide one of the largest sets of e-newsletters templates accessible: there are more than 700 available.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them look slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with a bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the choice of communicating your own also. Email Marketing Companies
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, though technically you can use this feature with any content which has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from your website – this is a large time-saver.
It’s worth noting however that You can not use the normal Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates that are specifically designed for this function.
On the other hand, there are quite A few of these to choose from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something which works ok, but I think there is definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your mails are likely to seem more consistently and display more reliably across email customers – however only using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be nice to find a few of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you are Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Have to answer a few questions regarding how you gathered the information you’re importing. If your listing is on the bigger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on consumer actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — and the application of tags to determine what needs to be sent to whom and when (see previously ).
But I Think this functionality should go somewhat further actually – tools like Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can trigger mailouts.
For instance, in Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Email Marketing Companies
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’okay’.
On the plus side It’s very easy To set up follow up emails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a little more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or unite automation principles with tagging to create autoresponders behave in very funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’ll probably need to appear at other goods, especially Getresponse, which supplies’advertising automation’ functionality that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this time of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The lack of this operation is not a dealbreaker by any means, but it will slow you down a little, especially if you are sending a lot of campaigns every month.
Divide testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the operation of every and every sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of different variations of your email (using either differing content or subject headers), send them into a sample of your information, along with your e-marketing solution will roll out the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to create and test four variations of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales team that it’s coming back over the next few months, but if you believe you are likely to want this operation desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / advice, including
the growth of lists over time
an overview of sign up approaches
where individuals are opening your email (i.e., geographical location)
the background of an individual’s action – you can view past clicks and opens etc. in a per-subscriber level
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Appear to be able to acquire more of an overview of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current all their reporting data onto a single dashboard (which you can then use to drill down to specifics). Email Marketing Companies
A Great feature of Aweber is the Flexibility it gives you around how you want to handle the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all competing options provide their customers with this choice.
Aweber Provides an adequate range of integrations with other solutions. There are more than 400 integrations available which enable you to join Aweber to various kinds of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others involve adding a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other software quite as easily as Mailchimp (that appears to be the default’standard’ email advertising choice for a great deal of apps), but you also should not have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly simple. You can create segments not only based on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, goods purchased and in the future. It’s all very flexible and easy to use.
It’s a bit tricky however To work out how to reach the screen where you make the segments – you basically have to visit a’manage subscribers’ section, search for some readers and save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at once, however. This may cause problems for some users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a car dealer with a mailing list comprising a field known as’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in 1 go.
In an ideal world you’d only be Able to choose the applicable segments and send the message to all those 3 groups. With Aweber however – this isn’t possible. You’d need to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the broadcast; therefore finally it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I would say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its own Kind available, but it is reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing alternative.
The main aspects of the product That will nudge me Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be especially critical for some potential users, particularly those starting out in e-marketing with no truckload of specialized abilities (you likely won’t get stuck, but if you do, you can speak with a real human being on an actual phone line about your issue ).
In Addition, It’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made up your mind on whether this is actually the e-marketing solution for you, here’s a brief breakdown of the key pros and cons of using it: Email Marketing Companies
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options out there which offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – although not the cheapest product of its kind out there, it’s cheaper than several comparable options.
It lets you select whether to join people to your listing on a single or double opt-in basis.
It’s good import performance, with the choice to import a broad range of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party applications and apps.
It comes with an extremely large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both area contents and consumer action (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber for a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users may like is that all of attributes are available on all programs – unlike some competing goods you do not have to be on more expensive plans to unlock certain functionality.
Nevertheless, The performance available on Aweber – as we will see below – is not always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the above Comparisons do not actually apply to very little lists nonetheless – if you have a small email database, a number of the competing products are greater worth.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses as outlined previously, but they limit the number of e-newsletters that you can send to them. For the interest of a fair comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these programs are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing is not the Only factor you should base your choice on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to decide whether Aweber is for you naturally is to avail of its free trial. Email Marketing Companies