Main Capabilities Email Marketing Coach
Aweber provides you with the Following key features:
the ability to import / host an email database
a wide assortment of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat support
integrations with third-party programs Email Marketing Coach
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat support is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer email and/or live chat support.
Additionally, there’s no magic to Go through to contact support – relevant phone number and email details can be seen very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Advertising, then this sort of easy access to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the biggest sets of e-newsletters templates accessible: you will find more than 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them look slightly dated. I would believe them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the option of communicating your own too. Email Marketing Coach
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you specify. Back in Aweber, this can be known as’Blog broadcasts’, though you can take advantage of this feature with any content which has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the site – this is a big time-saver.
It’s worth noting however that You can’t use the standard Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates which are made specifically for this function.
On the other hand, you will find quite Some of them to pick from – over most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works ok, but I think there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your emails are very likely to appear more consistently and display more faithfully across email clients – but only using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be great to see some of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing products allow the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Have to answer some questions about how you collected the data you’re importing. If your listing is on the bigger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on consumer activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — along with the application of tags to determine what should be sent to whom and when (see previously ).
However, I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behavior can trigger mailouts.
By way of example, in Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Email Marketing Coach
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’okay’.
On the other hand It’s very Straightforward To install follow up mails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a little more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘targets’ or combine automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in really advanced manners, you’ll probably should appear at other products, especially Getresponse, which provides’advertising automation’ performance that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of tablets and smartphones, this can be a good feature.
1 minor Gripe I have however seeing the reactive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The lack of the operation isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a lot of campaigns every month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the performance of eachand every sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of distinct variations of your email (using either different content or theme headers), send them into a sample of your information, and your e-marketing solution will roll the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to make and test four variants of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales team that it’s coming back over the upcoming few months, but if you believe you are likely to want this functionality urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats like open rate, clickthroughs and bounces, you can also look in a lot of other useful analytics / information, including
that the Increase of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the background of an individual’s action – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Seem to be able to get more of an overview of information in one spot, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current all the reporting information onto a single dashboard (that you can then use to drill down to particulars ). Email Marketing Coach
A Great feature of Aweber is the Flexibility it gives you around how you want to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all of competing options provide their customers with this choice.
Aweber Offers an adequate range of integrations with other solutions. You will find more than 400 integrations available which enable you to connect Aweber to different types of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of these involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool like Zapier.
It is uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email advertising option for a great deal of programs ), but you also should not have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly straightforward. You can create segments not only depending on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and easy to use.
It’s a bit tricky however To figure out how to get to the screen where you make the sections – you essentially have to visit some’handle subscribers’ section, search for a number of subscribers and then save the search as a section.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a car dealer having a mailing list comprising a field called’car version.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in 1 go.
In an ideal world you’d only be Able to select the applicable segments and send the message to those 3 classes. With Aweber though – that isn’t possible. You would need to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the broadcast; therefore ultimately it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing solution.
The primary aspects of the product That will nudge me Aweber’s direction are its ease-of-use and thorough support. The latter may be particularly critical for some potential users, especially those starting out in e-marketing without a truckload of technical abilities (you likely won’t have stuck, but if you do, you can speak with a real person being on an actual phone line about your problem).
In Addition, It’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made up your mind on whether this is actually the e-marketing solution for you, here is a brief breakdown of the key advantages and disadvantages of using it: Email Marketing Coach
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options on the market which offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – whilst not the cheapest product of its type on the market, it’s more affordable than many comparable options.
It enables you to select whether to subscribe people to your list on a single or double opt-in basis.
It has good export functionality, with the choice to import a wide assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party tools and programs.
It comes with a very large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you may use both field contents and user action (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber to get a quotation.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that potential users might like is that all of attributes are available on all plans – unlike some competing goods you don’t have to be on more costly plans to unlock certain functionality.
That said, The functionality available on Aweber – as we will see below – is not necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons do not actually apply to very small lists however – if you have a small email database, a number of the competing products are better value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses as outlined previously, but they restrict the amount of e-newsletters that you can send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts as these programs are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing is not the Only variable you need to base your choice on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you of course would be to avail of its free trial. Email Marketing Coach