Description of Getresponse Email Marketing Client Software
Getresponse is primarily an email marketing program that allows you to: Email Marketing Client Software
Import and host a mailing list and capture data on it
generate newsletters which can be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all the key stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the crucial qualities to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and various online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you both of these stations – if phone service is a deal-breaker for you then you may want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have not had to use it quite often (a good thing) but when I’ve I’ve discovered it for a small mixed bag (less of a fantastic thing). Some of those live chat support I have received has been outstanding, and I have not needed to wait too long to chat with a broker; the email service .
Some of the feedback I have from our readers will suggest that there do have to be improvements made concerning the quality of service Getresponse offer. As with a number of these types of businesses, I expect it often boils down to that you get on the day. Email Marketing Client Software
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify people who didn’t participate with an e-newsletter you shipped and put them in a segment of readers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your emails, and period your future mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user info – you can click one of your subscribers and see where they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls supplied; and naturally there’s nothing to prevent you simply designing your own HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, so it is generally pretty simple to locate a good beginning point to get a template and then edit it until you are happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options are not very extensive (only 11 templates are supplied – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely a few improvements that could be made in this region. Email Marketing Client Software
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you personally — you can set them up so that instantly after somebody signals up to a mailing list, they get a welcome message from the company; a week after they can get a discount deal for some of your goods or services; 3 weeks after they could receive an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages may be triggered by user actions or information, such as:
contributors to particular lists
changes in contact tastes
finished transactions / targets
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make a user journey that may be customised to the nth degree.
For a fast overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ plan and upward. Email Marketing Client Software
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads if, instead of simply directing individuals to some (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this regard that the majority of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, that can simply be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the cheapest Getresponse program (whereby the system indicates a sample of your users different versions of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are certainly a helpful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 per month, but quite frustratingly, although the add-on permits you to display an infinite number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the more expensive programs (which I guess is what Getresponse would like one to do!) .
Getresponse was before its competitors for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone preview around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Email Marketing Client Software
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is that the need to export information to CSV and back into your email marketing instrument as a way to perform mailouts (or the need to export info from your email marketing tool in your CRM to include leads to it).
So when I saw Getresponse recently introducing a new CRM attribute in their plans I was intrigued – that could potentially eliminate all that info exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your website that they completed a form on;
you could then send them a automated email tailored to this pipeline stage a couple of days later;
and dependent on the actions they took with regard to this email (clicking on a certain link ) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a list of this communication in the contact’s history. There’s currently no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, if you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve sent to your leads aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing this does not display their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it can do on the automation aspect is remarkable. I’m hopeful that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the same roof is very appealing.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key competitors, particularly when you consider you could connect it in using a built in CRM tool (more about that in a minute ). Email Marketing Client Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important point to look at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their site:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to choose the company’s term for this, but assuming it is accurate, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something I have not encountered on competing goods’ metrics. A thumbs up for this.
I do need to pull Getresponse up on something relating to deliverability nevertheless: to ensure a high deliverability rate, it is a good idea to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability problems using the cheaper plans, competing products don’t make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your record. A dual opt-in procedure is best for verifying the folks subscribing to a record are using real email addresses and leads to cleaner data and more precise stats (because open rates etc. are calculated based on a list containing only email addresses).
Now, the good news here is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there’s a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controls are offered by Getresponse to switch forms off or on on particular devices or pages of your site. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse to some growth-hacking tool called Sumo (this allows me to change pop-ups off for cellular users, in addition to display forms precisely as I’d like to and onto the pages I want). Email Marketing Client Software
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain performance just a bit tricky at times).
1 place I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and move them around an e-newsletter, in practice it is quite user friendly to use and can lead to accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will result in a useful instrument – it’s only that the implementation of it could be rather better.
Also, as explained above, the CRM instrument might be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product I don’t use” scenario.
The only down side to this free trial is that it restricts the number of readers you can send to 1000. It would be good if this could be increased a bit, as it would help prospective users try out the tool in more’real-world’ situations.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional kinds of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: that starts at $1199, using exact pricing depending on prerequisites (if you are considering the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than many competing platforms. Email Marketing Client Software
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can only avail of all landing pages that allow split testing and boundless views if you are on a’Guru’ program or greater
Webinars – this functionality isn’t available at all around the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses onto your own database.
For example, if you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of emails per month to, then you might discover that hosting it with Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses in your own database however on how many emails you send a month too. If you’re happy to set a limit on the number of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less operational offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — notably Mailchimp – provide completely free accounts for users with a few documents (but these do not offer the full range of features that you get on a paid plan).
As stated before, if you’re ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about attributes? Email Marketing Client Software
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It is also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that delivers this’all round’ proposal, and it’s what proceeds to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
Overall though I rate Getresponse very highly – you get considerable bang for your buck with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst supplying as much, or even more performance as them.
The discounts you receive when paying for a couple of years of support are extremely generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its own reporting and thorough split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its website and supplying deliverability statistics for person e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It comes with a helpful landing page creator – but keep in mind you have to be on a more expensive strategy to get the fully operational version of the.
You are able to try all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and where they are displayed on your site.
CRM performance needs to be improved substantially before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those provided by competing products.
The pricing structure is a little perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages into 1000.
The landing page addition does not let you execute A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Client Software