Description of Getresponse Email Marketing Campaign Software
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Campaign Software
Import and host a mailing list and catch data onto it
generate newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-purpose’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does it provide all the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial features to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email support and assorted online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer you these two channels – if telephone service is a deal-breaker for you you might wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I have not had to use it very often (a good thing) but when I have I have found it to be a small mixed bag (less of a fantastic thing). Some of the live chat service I have received was excellent, and I haven’t had to wait too long to talk to a broker; the email service .
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made concerning the caliber of service Getresponse offer. As with a lot of these kinds of companies, I expect it often boils down to that you get daily. Email Marketing Campaign Software
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter that you shipped and put them in a segment of readers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your mails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code to your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user information – you could click on one of your readers and see where they signed up from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is decidedly one of most featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided out of the box seem a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and vision easily enough using the controls supplied; and naturally there’s nothing to prevent you simply designing your HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty simple to locate a good starting point for a template and edit it before you’re happy with the plan.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (just 11 templates are supplied – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements that could be made in this region. Email Marketing Campaign Software
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can set them up so that instantly after somebody signs up to a mailing list, they receive a welcome message in the company; a week later they could receive a discount deal for some of your products or services; 3 weeks later they could receive an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and action-based messages can be triggered by user actions or information, such as:
contributors to certain lists
changes in contact preferences
completed transactions / targets
changes in user data
Lately Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link .
This type of performance goes far beyond what has traditionally been available from autoresponders, and allows you to make a user travel that may be customised to the nth level.
For a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ program and upward. Email Marketing Campaign Software
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads if, instead of simply directing individuals to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse offers something very useful in this regard that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create 1 landing page, that could only be displayed 1,000 times a month.
Also, and very importantly, you can not use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the machine indicates a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a useful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 a month, however quite frustratingly, although the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for a few of the more expensive programs (which I guess is exactly what Getresponse want one to do!) .
Getresponse was before its competitors for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the screen is used in either portrait or landscape mode. Email Marketing Campaign Software
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the necessity to export data to CSV and back into your email marketing instrument in order to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to add leads to it).
So when I saw Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – that could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to perform quite basic tasks: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
You can add a contact to a particular stage on a revenue pipeline based on the page of your site they completed a form ;
you could then send them a automated email tailored to that pipeline period a few days afterwards;
and dependent on the action they took in regards to this email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a list of this communication from the contact’s history. There’s now no way of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And oddly, if you click a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you have sent to your leads aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a deal directly to a pipeline and then enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it could do on the automation side is remarkable. I’m hopeful that this feature becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database and your webinar tool under the exact same roof is very appealing.
The pricing is also very competitive also by comparison to based webinar solutions. For example, one of the leading webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even purchase webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key competitors, particularly once you believe that you can connect it in using a built in CRM tool (more on that in a moment). Email Marketing Campaign Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always an important thing to look at when choosing an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we’re often asked about the quality of our deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Obviously you are going to have to take the organization’s term for this, but assuming it’s accurate, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of every message on your email analytics – that is something I haven’t struck on rival products’ metrics. A thumbs up for this.
I really do have to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability speed, it’s advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties utilizing the less costly plans, competing goods do not make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one opt-in process is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the number of readers on your record. A dual opt-in process is better for verifying the folks subscribing to a list are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. ) are calculated according to a list comprising only email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite fine — but to tell the truth, I think there’s a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to change forms on or off on particular devices or pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I link my Getresponse to some growth-hacking instrument called Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d love to and on the webpages I need ). Email Marketing Campaign Software
Overall, Getresponse is really simple to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain performance a bit tricky at times).
One area I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of content and move them around an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a helpful tool – it’s just that the execution of it might be somewhat better.
Also, as explained above, the CRM instrument might be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse supplies is fully functional and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if that could be raised a little, as it would help potential users try out the tool in more’real world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional types of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: that begins at $1199, with exact pricing depending on prerequisites (if you are considering the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Email Marketing Campaign Software
Distinctions of Every Plan
All the Getresponse plans cover the significant basics — key features include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of all landing pages that allow split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – that performance is not available at all on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a fairly high number of email addresses onto your database.
By way of example, if you have a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of emails per month to, then you might find that hosting it using Getresponse costs $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database however on the number of emails you send a month too. If you’re happy to set a limit on the amount of mails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The only well-known service I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – provide completely free account for users with a few records (but these don’t supply the entire assortment of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about attributes? Email Marketing Campaign Software
Getresponse represents one of the more cost-effective ways to host and speak using an email database.
It is also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any competing product that offers this’all round’ proposition, and it’s what continues to convince us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst supplying just as much, or even more performance as them.
The reductions you receive when paying for one or two decades of service are very generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its website and providing deliverability data for person e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a helpful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully operational version of the.
You can try out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and in which they’re displayed on your site.
CRM performance needs to be improved substantially before it could be considered a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you can send messages into 1000.
The landing page addition does not allow you to perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Campaign Software