Description of Getresponse Email Marketing Business
Getresponse is primarily an email marketing program that allows you to: Email Marketing Business
Import and host a mailing list and capture data onto it
create newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it’s getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does it provide all of the key stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down into the key qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and various online tutorials / resources.
Sadly, the phone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer both of these stations – if phone service is a deal-breaker for you you may wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve never needed to use it very often (a fantastic thing) but once I’ve I have found it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I have received was outstanding, and I have not had to wait too much time to chat with an agent; the email service less so.
Some of the comments I have from our readers will suggest that there do need to be improvements made concerning the quality of support Getresponse offer. As with a lot of these types of businesses, I expect it often boils down to who you get daily. Email Marketing Business
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter that you sent and set them in a section of subscribers which you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action on your mails, and period your future mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales page on your website, you can discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user info – you could click one of your readers and see in which they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided out of the box look somewhat dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough with all the controls supplied; and of course there’s nothing to prevent you simply designing your own HTML email template and importing the code for it.
Additionally, there are a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it’s generally pretty simple to locate a good beginning point for a template and edit it before you’re delighted with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements that could be made in this region. Email Marketing Business
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can put them up so that instantly after someone signals up to a mailing list, they get a welcome message from your company; a week later they could get a discount deal for some of your products or services; 3 weeks after they could receive an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages may be triggered by user actions or advice, for example:
contributors to certain lists
changes connected tastes
completed transactions / goals
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link .
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to create an individual journey that may be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available on the more expensive plans – the’Pro’ program and upward. Email Marketing Business
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads in the event, instead of simply directing people to a (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something quite useful in this regard that most of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which can only be displayed 1,000 times a month.
Also, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system shows a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they are unquestionably a useful feature – then it’s definitely worth considering one of the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an additional $15 a month, however quite frustratingly, although the add-on allows you to display an unlimited amount of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is what Getresponse want you to do) .
Getresponse was before its rivals for quite some time using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit a’cellphone preview’ button to get a quick snapshot of what your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the display is employed in either portrait or landscape mode. Email Marketing Business
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is that the need to export data to CSV and straight back to your email marketing tool as a way to do mailouts (or the necessity to export data from your email marketing tool into your CRM to include leads to it).
When I saw Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to carry out quite basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your website that they completed a form on;
you could then send a automated email tailored to this pipeline stage a few days later;
and dependent on the actions they took in regards to that email (clicking on a certain link ) you can automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and that I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of the communication from the contact’s history. There is currently no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, when you click a contact within a bargain pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you’ve sent to your prospects are not displayed. To observe this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and click in their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the things it can do on the automation aspect is impressive. I’m optimistic that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive too by comparison to based webinar solutions. For example, among the primary webinar services, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key rivals, especially when you consider that you can link it in with a built-in CRM tool (more on that in a moment). Email Marketing Business
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important point to look at when selecting an email marketing tool.
Not all email advertising providers are that forthright in their deliverability rates; but Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, however, we are pleased to say our general deliverability rate now stands at 99%.
Clearly you are going to have to choose the organization’s word for this, but assuming it is true, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message on your email analytics – that is something I haven’t struck on rival goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on something relating to deliverability however: to ensure a high deliverability rate, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I’ve not encountered any deliverability difficulties utilizing the less costly plans, competing products do not force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you use use a single opt-in process, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your record. A dual opt-in process is best for verifying that the folks subscribing to a list are using actual email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising just real email addresses).
Now, the good news here is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty good — but to be honest, I think there is a lot of room for improvement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on particular devices or pages of your website. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I connect my Getresponse into a growth-hacking instrument named Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the webpages I need ). Email Marketing Business
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain functionality a bit tricky at times).
1 place I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and move them about an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a helpful tool – it’s only that the implementation of it might be somewhat better.
Additionally, as described above, the CRM tool might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of subscribers it is possible to send to to 1000. It would be good if this could be increased a bit, as it would help prospective users try the tool out in more’real world’ situations.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, many additional kinds of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: this starts at $1199, with accurate pricing depending on requirements (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Email Marketing Business
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can simply avail of landing pages that allow split testing and boundless views if you are on a’Pro’ plan or higher
Webinars – this functionality is not accessible whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you’ve got a reasonably high number of email addresses on your database.
By way of example, if you’ve got a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of mails each month to, then you’ll find that hosting it with Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database however on how many emails you send a month too. If you’re happy to limit the number of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service that I could think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free account for users that have a small number of records (but these do not offer the full assortment of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about features? Email Marketing Business
Getresponse represents one of the more cost-effective tactics to host and speak with an email database.
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any rival product that delivers this’all round’ proposal, and it is what continues to persuade us to use it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
Overall though I speed Getresponse very highly – you get substantial bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying just as much, if not more performance as them.
The discounts you get when paying upfront for one or two decades of service are extremely generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its own website and providing deliverability data for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters really readily.
It includes a helpful landing page founder – but keep in mind that you need to be on a more expensive plan to get the fully operational version of this.
You can test all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and in which they’re displayed on your website.
CRM functionality has to be improved substantially before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing arrangement is a bit perplexing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages into 1000.
The landing page addition doesn’t let you execute A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Business