Description of Getresponse Email Marketing Books
Getresponse is primarily an email Advertising program that allows you to: Email Marketing Books
Import and host a mailing list and also catch data onto it
create newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing alternative.
In addition to email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all the key stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and various online tutorials / tools.
Sadly, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer these two channels – if telephone service is a deal-breaker for you you might wish to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have never needed to use it very frequently (a good thing) but when I’ve I have discovered it for a small mixed bag (less of a good thing). A number of those live chat support I’ve received has been excellent, and I haven’t had to wait too much time to chat with a broker; the email service .
Some of the comments I have from our readers will indicate that there do need to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these kinds of companies, I anticipate it boils down to who you get on the day. Email Marketing Books
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter you sent and put them in a segment of readers which you may then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it on your emails, and time your future mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your website, you can discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user info – you could click one of your subscribers and see in which they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls supplied; and naturally there is nothing to stop you simply designing your HTML email template and minding the code for it.
Additionally, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, so it’s generally pretty straightforward to find a good starting point for a template and then edit it before you are happy with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options are not very extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be made in this area. Email Marketing Books
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can put them up so that immediately after someone signs up to a mailing list, they get a welcome message from the business; a week after they can receive a discount offer for a number of your products or services; 3 months after they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes connected preferences
finished trades / targets
changes in consumer data
Recently Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a specific link etc..
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and allows you to create an individual journey which can be customised to the nth level.
For a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ plan and up. Email Marketing Books
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, instead of simply directing people to a (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this regard that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce one landing page, that can simply be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing performance on the least expensive Getresponse program (where the system shows a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they’re unquestionably a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an extra $15 a month, but very frustratingly, even though the add-on allows you to display an infinite number of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the more expensive plans (which I guess is what Getresponse want one to do) .
Getresponse was before its rivals for quite some time using its responsive email design performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button for a quick snapshot of your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the screen is used in either portrait or landscape style. Email Marketing Books
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is that the need to export data to CSV and back to your email marketing tool as a way to do mailouts (or the need to export data from your email marketing tool into your CRM to add prospects to it).
When I saw Getresponse recently introducing a brand new CRM feature in their plans I had been intrigued – this could potentially do away with all that info exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to perform rather basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your website that they finished a form on;
you can then send them a automated email tailored to that pipeline period a couple of days later;
and based on the actions they took in regards to this email (clicking on a certain link etc) you can automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of the communication from the contact’s history. There is currently no method of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And strangely, when you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects are not displayed. To see this, you have to go from the CRM part of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain right to a pipeline and input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it can do on the automation side is impressive. I am optimistic that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database along with your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive too compared to based webinar solutions. For example, one of the leading webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might even purchase webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, especially when you consider you could connect it in with a built in CRM tool (more on that in a moment). Email Marketing Books
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important thing to check at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it on their own site:
At GetResponse we’re often asked about the quality of the deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our customers collectively, nevertheless, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to choose the organization’s word for this, but assuming it’s accurate, it is a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message on your email analytics – that is something I have not encountered on rival products’ metrics. A thumbs up for this.
I do have to pull Getresponse on one thing concerning deliverability nevertheless: to ensure a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems using the less costly plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use one opt-in process, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it very simple for users to sign up for your mailing list; it also generally increases conversion speed and therefore the number of subscribers on your list. A double opt-in process is best for verifying that the folks subscribing to a record are using real email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising just real email addresses).
Now, the fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on specific devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the pages I need ). Email Marketing Books
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality just a little bit tricky at times).
One place I feel that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of content and transfer them about an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a helpful instrument – it is only that the execution of it might be somewhat better.
Additionally, as explained above, the CRM instrument could be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse supplies is fully operational and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I do not use” scenario.
The only down side to this free trial is that it restricts the amount of readers you can send to 1000. It would be useful if this could be increased a bit, as it would help potential users try the tool out in more’real world’ situations.
There are three main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional types of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Books
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of all landing pages which enable split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – that performance is not accessible whatsoever around the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly in case you’ve got a reasonably high number of email addresses on your database.
For instance, in case you have a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of mails each month to, you’ll discover that hosting it with Getresponse costs $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database however on the number of emails you send per month too. If you are delighted to set a limit on the number of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service I could think of that comes in significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your list, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — especially Mailchimp – offer free account for users with a few documents (but these don’t supply the entire range of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about features? Email Marketing Books
Getresponse represents among the more cost-effective tactics to host and communicate using an email database.
It is also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that delivers this’all round’ proposal, and it’s what proceeds to convince us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
All in all though I rate Getresponse very tremendously – you receive considerable bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are happy to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in some situations, substantially so) whilst supplying just as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of years of support are extremely generous – you’ll be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its website and providing deliverability statistics for individual e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a helpful landing page founder – but keep in mind you have to be on a more expensive strategy to get the fully operational version of this.
You can try out all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they’re displayed on your website.
CRM performance has to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a little confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not let you perform A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Books