Main Capabilities Email Marketing Books
Aweber provides you with the Following key attributes:
the ability to import / host an email database
a vast assortment of templates
some marketing automation functionality
responsive email designs
RSS / website to-email performance
telephone, email and live chat service
integrations with third-party apps Email Marketing Books
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat support.
Furthermore, there’s no hoops to Proceed through to contact service – related phone number and email details can be seen very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Marketing, then this type of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber provide one of the largest collections of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them look slightly dated. I would believe them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the choice of coding your own too. Email Marketing Books
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, although technically you can use this feature with any content which has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your site – this is a large time-saver.
It is worth noting however that You can not use the standard Aweber template designs for RSS-to-email functions – you need to choose from a set of templates which are specifically designed for this function.
On the plus side, you will find quite Some of these to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works ok, but I think there is definitely some large room for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your emails are likely to appear more consistently and exhibit more reliably across email customers – but only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it would be nice to find a few of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the option to add your subscribers to a certain set of autoresponders, and label them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Have to answer a few questions regarding how you collected the data you are importing. If your list is on the larger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on user actions: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — and the program of tags to ascertain what should be sent to whom and when (see previously ).
However, I Think this functionality should go a bit further really – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behavior can trigger mailouts.
For example, in Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its rivals here. Email Marketing Books
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the other hand it is very easy To install follow up mails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a little more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘targets’ or unite automation rules with tagging to create autoresponders act in very funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’ll probably should look at other goods, particularly Getresponse, which supplies’marketing automation’ functionality that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have however seeing the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The absence of this functionality isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a great deal of campaigns each month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the operation of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a couple of distinct versions of your email (using either different content or subject headers), send them into a sample of your information, and your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could create and test four variants of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back during the next few months, but if you think you are going to want this functionality desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look in a lot of other useful analytics / information, such as
that the Increase of lists over time
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Seem to be able to acquire more of an overview of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present most of the reporting data onto one dashboard (which you can then use to drill down to specifics). Email Marketing Books
A nice feature of Aweber is the Flexibility it gives you around how you want to handle the opt-in process.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; dual opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all competing solutions provide their clients with this selection.
Aweber Offers a decent selection of integrations with different options. There are over 400 integrations available which allow you to join Aweber to various types of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of them involve dedicated widgets; others involve adding a snippet of code into a website; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other software quite as easily as Mailchimp (that appears to be the default option’standard’ email advertising choice for a lot of apps), but you should not have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Information in Aweber is Fairly straightforward. You can create segments not only based on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, products bought and so on. It’s all very flexible and easy to use.
It’s a little bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to visit a’handle subscribers’ section, search for some readers and then save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at once, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you’re a car dealer having a mailing list comprising a field called’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in one go.
In an ideal world you would only be Able to select the applicable segments and send the message to those three groups. With Aweber though – this is not possible. You would have to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the broadcast; so ultimately it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I would say Aweber is a Solid email marketing instrument.
It is not the best product of its own Kind accessible, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing solution.
The main Facets of the product That will nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter may be particularly important for some potential users, particularly those starting out in e-marketing with no truckload of specialized abilities (you likely won’t have stuck, but if you do, you can speak with an actual human being on an actual phone line about your problem).
Additionally, it’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you have not made up your mind on if this is actually the e-marketing alternative for you, here’s a brief breakdown of the important pros and cons of utilizing it: Email Marketing Books
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – although not the most expensive product of its kind out there, it is cheaper than several comparable solutions.
It enables you to choose whether to join people to your listing on a single or double click basis.
It’s good import functionality, together with the choice to import a broad range of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a good range of third party tools and programs.
It comes with a very large range of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you may use both field contents and user action (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber to get a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Construction that prospective users might like is that all attributes are available on all programs – unlike some competing products you do not need to be on more costly plans to unlock specific functionality.
Nevertheless, The performance available on Aweber – as we’ll see below – is not necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons don’t really apply to very small lists however – if you’ve got a little email database, a number of these competing products are better worth.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses outlined previously, but they limit the number of e-newsletters that it is possible to send them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Email Marketing Books