Description of Getresponse Email Marketing Blog
Getresponse is primarily an email Advertising app Which Allows you to: Email Marketing Blog
Import and host a mailing list and capture data on it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down to the crucial features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you these two stations – if phone support is a deal-breaker for you then you may want to contemplate Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve never needed to use it quite often (a fantastic thing) but when I’ve I have found it for a small mixed bag (less of a good thing). A number of those live chat support I’ve received has been outstanding, and I have not needed to wait too long to talk to a broker; the email support less so.
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a lot of these types of companies, I expect it often boils down to who you get daily. Email Marketing Blog
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot individuals who did not engage with an e-newsletter that you sent and set them in a segment of readers that you can then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action in your mails, and period your prospective mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user information – you could click one of your subscribers and see in which they signed up from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided from the box seem somewhat dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough with all the controls provided; and naturally there’s nothing to prevent you simply designing your own HTML email template and minding the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, therefore it is generally pretty straightforward to find a good starting point to get a template and edit it before you are delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not very extensive (just 11 templates are provided – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements which could be created in this region. Email Marketing Blog
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can set them up so that instantly after someone signs up to a mailing list, they receive a welcome message in the business; a week later they can get a discount offer for a number of your goods or services; three months later they could obtain an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes connected tastes
finished trades / targets
changes in consumer data
Lately Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link etc..
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user travel that can be customised to the nth degree.
To get a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available to the pricier plans – the’Guru’ program and up. Email Marketing Blog
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this regard that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which can simply be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system indicates a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they’re unquestionably a helpful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an extra $15 per month, however quite frustratingly, even though the add-on permits you to display an infinite number of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I suppose is what Getresponse would like one to do!) .
Getresponse was before its rivals for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so that you may preview what your email looks like when the screen is used in either portrait or landscape style. Email Marketing Blog
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the necessity to export information to CSV and back to your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool in your CRM to include leads to it).
So when I watched Getresponse recently introducing a new CRM feature into their plans I was intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to perform quite basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular stage on a revenue pipeline depending on the page of your website that they finished a form ;
you can then send them a automated email tailored to this pipeline period a couple of days afterwards;
and dependent on the action they took in regards to this email (clicking on a certain link etc) you can automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of the communication in the contact’s history. There is now no way of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, if you click on a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you have delivered to your leads aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and then input the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it can do on the automation aspect is remarkable. I am hopeful that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very competitive also compared to based webinar solutions. By way of instance, one of the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key competitors, particularly when you consider that you can link it in with a built in CRM tool (more about this in a moment). Email Marketing Blog
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important point to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers jointly, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you are going to need to choose the organization’s word for this, but supposing it is accurate, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something that I haven’t encountered on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability rate, it’s advisable to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not struck any deliverability problems using the cheaper plans, competing products do not make you invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the person signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one opt-in process is that it makes it very easy for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the number of readers on your record. A dual opt-in process is better for verifying that the folks subscribing to your record are using actual email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. are calculated based on a list containing just real email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite good — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controllers are provided by Getresponse to switch forms on or off on particular devices or pages of your site. At the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse to a growth-hacking tool named Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d love to and on the pages I need ). Email Marketing Blog
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality a little bit tricky at times).
One place I feel that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of articles and move them about an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does make for a helpful instrument – it is just that the execution of it might be somewhat better.
Also, as explained above, the CRM tool could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of subscribers you can send to to 1000. It would be useful if that could be raised a bit, as it might help prospective users try out the tool in more’real world’ situations.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, several additional kinds of strategy to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: this begins at $1199, with accurate pricing depending on requirements (if you’re interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Email Marketing Blog
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you’re on a’Pro’ plan or higher
Webinars – this performance isn’t accessible whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly in case you’ve got a fairly high number of email addresses on your database.
By way of instance, if you have a mailing list comprising between 9,000 and 10,000 records that you wish to send an unlimited number of mails each month to, then you might find that hosting it with Getresponse prices $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses in your own database but on the number of emails you send a month too. If you’re delighted to limit the number of mails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – provide completely free accounts for users with a few documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about features? Email Marketing Blog
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It’s also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that delivers this’all round’ proposal, and it is what continues to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements could be made into the data capture types too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
Overall though I rate Getresponse very highly – you get considerable bang for your buck with this item.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain situations, significantly so) whilst offering just as much, or even more functionality as them.
The discounts you get when paying upfront for one or two decades of support are extremely generous – you’ll be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its website and supplying deliverability statistics for individual e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully operational version of this.
You are able to try out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms supplied aren’t responsive and you can not control when and in which they’re displayed on your website.
CRM performance has to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a little perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Blog