Description of Getresponse Email Marketing Basics
Getresponse is primarily an email marketing program Which Allows you to: Email Marketing Basics
Import and host a mailing list and capture data onto it
create newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-purpose’ marketing solution.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and various online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer you these two channels – if telephone support is a deal-breaker for you you might wish to contemplate Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve not had to use it quite often (a good thing) but when I have I’ve found it for a bit of a mixed bag (less of a good thing). A number of those live chat support I’ve received was outstanding, and I have not had to wait too much time to talk to a broker; the email service less so.
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these kinds of businesses, I expect it boils down to who you get daily. Email Marketing Basics
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter that you sent and set them in a segment of readers that you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your emails, and time your future mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user info – you can click one of your readers and see where they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box seem somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough with all the controls supplied; and of course there’s nothing to prevent you designing your HTML email template and importing the code for this.
Additionally, there are tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it is generally pretty straightforward to locate a good beginning point for a template and edit it before you’re delighted with the plan.
If you are really unhappy with the templates provided by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (only 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be created in this region. Email Marketing Basics
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you — you can put them up so that immediately after somebody signs up to your mailing list, they get a welcome message in the company; a week later they can get a discount offer for a number of your goods or services; three months later they could receive an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact tastes
finished trades / targets
changes in user information
Recently Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This type of functionality goes far beyond what has traditionally been on offer from autoresponders, and allows you to create an individual travel which may be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the pricier plans – the’Pro’ program and up. Email Marketing Basics
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse provides something quite beneficial in this respect that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, that can simply be displayed 1,000 times a month.
Additionally, and very importantly, you can not use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system shows a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a useful feature – then it is definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an extra $15 a month, but very frustratingly, even though the add-on permits you to display an unlimited number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I guess is exactly what Getresponse want one to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’cellphone preview’ button to get an instant snapshot of what your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the display is used in either portrait or landscape mode. Email Marketing Basics
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is that the necessity to export data to CSV and back to your email marketing tool as a way to do mailouts (or the need to export data from the email marketing tool into your CRM to include leads to it).
When I saw Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline phase.
An example of how to use this functionality is as follows:
You can add a contact to a specific stage on a sales pipeline based on the page of your website they finished a form on;
you could then send a automated email tailored to this pipeline period a few days afterwards;
and dependent on the action they took with regard to that email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of the communication in the contact’s history. There is currently no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, when you click a contact within a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a bargain right to a pipeline and input the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it could perform on the automation side is remarkable. I am optimistic that this feature becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive also by comparison to established webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also buy webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, especially when you believe you could connect it in with a built-in CRM tool (more on that in a moment). Email Marketing Basics
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always a very important point to check at when selecting an email marketing tool.
Not all email advertising providers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it in their website:
At GetResponse we are often asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our customers jointly, however, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to take the organization’s term for this, but supposing it is accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – that is something that I haven’t struck on competing goods’ metrics. A thumbs up for this.
I do need to pull Getresponse up on something concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s advisable to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability problems using the less costly plans, competing products do not make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use one opt-in process, the person signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one opt-in process is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion rate and so the amount of subscribers on your record. A double opt-in process is better for verifying the folks subscribing to your record are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. are calculated based on a list comprising just real email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite fine — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are offered by Getresponse to change forms off or on on particular devices or individual pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I connect my Getresponse into a growth-hacking instrument named Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and on the webpages I want). Email Marketing Basics
Overall, Getresponse is really simple to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality just a bit tricky at times).
One place I feel that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will make for a useful tool – it’s just that the implementation of it might be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product that I do not use” scenario.
The only down side to the free trial is the fact that it limits the amount of readers it is possible to send to 1000. It would be useful if that could be raised a bit, as it would help potential users try out the tool in more’real world’ scenarios.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional kinds of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that starts at $1199, with accurate pricing based on requirements (if you are interested in the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Email Marketing Basics
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you are on a’Pro’ plan or higher
Webinars – that functionality is not accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a reasonably high number of email addresses on your own database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of mails each month to, then you might find that hosting it with Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database however on the number of emails you send per month too. If you are delighted to set a limit on the number of mails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes from considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – offer completely free account for users that have a small number of records (but these don’t offer the full assortment of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Email Marketing Basics
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It is also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any rival product that delivers this’all around’ proposal, and it’s what proceeds to persuade us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture types also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
All in all though I speed Getresponse very tremendously – you get substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst supplying as much, or even more functionality as them.
The reductions you get when paying upfront for a couple of decades of service are very generous – you will be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and supplying deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters really easily.
It comes with a helpful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully functional version of the.
You are able to test all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied aren’t responsive and you can not control when and where they are displayed on your website.
CRM performance has to be improved substantially before it could be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a little perplexing, with users having to pay something of a premium to get the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page add-on doesn’t let you perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Basics