Main Features Email Marketing
Aweber provides you with the Following key features:
the capacity to import / server the email database
a wide assortment of templates
some marketing automation performance
responsive email layouts
RSS / website to-email performance
telephone, email and live chat service
integrations with third-party programs Email Marketing
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat service is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat support.
Additionally, there’s no hoops to Proceed through to get support – relevant phone number and email details may be seen quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this sort of easy access to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber supply one of the largest sets of e-newsletters templates accessible: you will find over 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them seem slightly dated. I would believe them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the choice of coding your own too. Email Marketing
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, though you can use this feature with any content which has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from your site – this is a large time-saver.
It is worth noting that You can not use the standard Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates that are made specifically for this function.
On the other hand, you will find quite A few of these to pick from – over most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I believe there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your emails are likely to appear more consistently and exhibit more reliably across email clients – but only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be nice to find some of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your readers to a particular set of autoresponders, and tag them. Not all competing goods permit the addition of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Have to answer some questions about how you gathered the data you’re importing. If your list is on the larger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — and the application of tags to ascertain what needs to be sent to whom and when (see previously ).
But I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behavior can activate mailouts.
For example, in Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Email Marketing
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’alright’.
On the plus side It’s very Straightforward To set up follow up emails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or unite automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’ll probably should look at other goods, especially Getresponse, which provides’marketing automation’ functionality that pops up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The lack of this operation isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of each, and sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a couple of different variations of your email (using either differing content or subject headers), send them to a sample of your information, along with your e-marketing solution will roll out the best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to create and examine four variations of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales staff that it is coming back over the next few months, but if you believe you are going to want this functionality desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats like open rate, clickthroughs and bounces, you can also look at a lot of other useful analytics / advice, including
that the Increase of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical location)
the background of an individual’s action – you can view past opens and clicks etc. at a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Appear to be able to acquire more of an overview of information in one place, especially when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp current most of their reporting data onto a single dashboard (which you can then use to drill down to specifics). Email Marketing
A nice feature of Aweber is the Flexibility it provides you around how you need to deal with the opt-in process.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; dual opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this choice.
Aweber Provides an adequate selection of integrations with different solutions. There are over 400 integrations available which enable you to join Aweber to various types of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of these involve dedicated widgets; others demand including a snippet of code into a website; others involve a sync tool like Zapier.
It’s rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (which seems to be the default’standard’ email marketing choice for a great deal of apps), but you shouldn’t have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Data in Aweber is Pretty straightforward. You may produce segments not only based on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and simple to use.
It’s a bit tricky however To figure out how to reach the screen where you create the sections – you basically have to go to some’manage subscribers’ section, search for a number of readers and save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at once, however. This may cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a car dealer having a mailing list comprising a field called’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in one go.
In an Perfect world you’d only be Able to select the applicable segments and deliver the message to all those three classes. With Aweber though – this is not possible. You’d have to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude particular segments from the broadcast; so ultimately it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better way.
Overall I would say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing solution.
The main aspects of the product That would nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential customers, especially those starting out in e-marketing with no truckload of specialized skills (you probably won’t have stuck, but if you do, you are able to speak with a real human being on a real telephone line about your problem).
Additionally, it’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is actually the e-marketing solution for you, here’s a simple breakdown of the important pros and cons of using it: Email Marketing
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market which offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – although not the cheapest product of its type on the market, it’s more affordable than several similar solutions.
It lets you choose whether to join people to your list on a single or double click basis.
It has good import performance, with the choice to import a broad range of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party tools and programs.
It comes with an extremely large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you can use both field contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll need to call Aweber for a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Construction that prospective users may like is that all of features are available on all programs – unlike some competing products you don’t have to be on more expensive plans to unlock specific performance.
Nevertheless, The functionality on Aweber – as we will see below – isn’t necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It’s worth noting that the above Comparisons don’t actually apply to very small lists nonetheless – if you have a small email database, a number of the competing goods are greater worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses as outlined previously, but they restrict the amount of e-newsletters which you can send to them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these plans are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you need to base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you of course would be to avail of its free trial. Email Marketing