Description of Getresponse Email Marketing Autoresponder
Getresponse is primarily an email marketing app Which Allows you to: Email Marketing Autoresponder
Import and host a mailing list and catch data on it
create newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and assorted online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer both of these stations – if phone service is a deal-breaker for you then you might want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it very often (a good thing) but once I’ve I have discovered it to be a small mixed bag (less of a fantastic thing). A number of the live chat support I have received was excellent, and I have not needed to wait too long to chat with an agent; the email support .
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these kinds of businesses, I expect it often boils down to who you get daily. Email Marketing Autoresponder
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter you sent and set them in a segment of readers that you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it in your emails, and time your prospective mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user info – you could click one of your subscribers and see where they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied from the box look somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough with all the controls supplied; and of course there’s nothing to prevent you simply designing your HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it is generally pretty simple to find a good beginning point to get a template and then edit it until you are delighted with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely some improvements which could be created in this area. Email Marketing Autoresponder
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can put them up so that instantly after somebody signs up to a mailing list, they receive a welcome message from your business; a week later they can get a discount deal for a number of your products or services; 3 months after they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the example above, and action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes connected tastes
completed transactions / targets
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This kind of performance goes far beyond what has traditionally been available from autoresponders, and allows you to create an individual travel which can be customised to the nth degree.
To get a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ plan and upward. Email Marketing Autoresponder
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, rather than simply directing people to some (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse provides something very useful in this respect that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce one landing page, that can simply be displayed 1,000 times a month.
Also, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse plan (where the system shows a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are unquestionably a useful attribute – then it is definitely worth considering among the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 a month, however quite frustratingly, even though the add-on permits you to show an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive plans (which I guess is what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Email Marketing Autoresponder
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is the need to export information to CSV and straight back into your email marketing instrument as a way to do mailouts (or the necessity to export info from your email marketing tool in your CRM to include leads to it).
When I saw Getresponse lately introducing a brand new CRM feature into their plans I had been intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this operation is as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your website that they completed a form ;
you can then send a automated email tailored to that pipeline stage a couple of days later;
and dependent on the action they took in regards to this email (clicking on a certain link etc) you can automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of the communication from the contact’s history. There is now no way of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, when you click a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads are not displayed. To see this, you need to go out of the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain right to a pipeline and then input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it could perform on the automation aspect is remarkable. I’m hopeful that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database along with your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very aggressive also compared to established webinar solutions. For instance, one of the primary webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, especially once you consider you could connect it in using a built-in CRM tool (more on this in a moment). Email Marketing Autoresponder
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always a very important point to check at when selecting an email marketing tool.
Not all email advertising providers are that forthright in their deliverability prices; but Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our customers jointly, nevertheless, we are proud to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to choose the company’s term for this, but supposing it is true, it is a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – that is something that I have not struck on rival products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability problems using the less costly plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you utilize one opt-in process, the person registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your list. A double opt-in procedure is better for verifying that the folks subscribing to a list are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list comprising only real email addresses).
Now, the fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty good — but to be honest, I think there’s a lot of room for advancement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controllers are offered by Getresponse to change forms off or on on particular devices or pages of your website. At the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I link my Getresponse to some growth-hacking instrument called Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and on the pages I need ). Email Marketing Autoresponder
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality a little bit tricky at times).
1 area I think that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will result in a useful tool – it is only that the execution of it could be somewhat better.
Also, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of subscribers it is possible to send to to 1000. It would be good if that could be raised a bit, as it might help potential users try the tool out in more’real world’ scenarios.
There are three chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this starts at $1199, using exact pricing based on prerequisites (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Autoresponder
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of landing pages that enable split testing and boundless views if you are on a’Pro’ program or greater
Webinars – that functionality isn’t available whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a fairly high number of email addresses onto your database.
For example, if you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of mails each month to, then you’ll discover that hosting it with Getresponse costs $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database however on the number of emails you send per month too. If you’re delighted to limit the number of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The sole well-known service I could think of that comes in considerably more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your list, it may sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less functional offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – provide free accounts for users with a few documents (but these do not offer the full range of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about attributes? Email Marketing Autoresponder
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any competing product that offers this’all around’ proposal, and it is what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made into the data capture types too, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the support offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your dollar with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain cases, substantially so) whilst offering as much, if not more performance as them.
The discounts you get when paying for one or two years of service are extremely generous – you’ll be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its own website and supplying deliverability statistics for individual e-newsletters that you send.
It offers a very flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully operational version of this.
You can test out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and in which they’re displayed on your website.
CRM performance needs to be improved considerably before it can be thought of as a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page addition doesn’t let you execute A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Autoresponder