Primary Capabilities Email Marketing Autoresponder
Aweber provides you with the Following key attributes:
the capacity to import / host an email database
a wide assortment of templates
some marketing automation performance
responsive email designs
RSS / website to-email performance
phone, email and live chat service
integrations with third party programs Email Marketing Autoresponder
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat support.
Additionally, there’s no hoops to Proceed through to contact support – relevant phone number and email details may be seen very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Advertising, then this type of simple access to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber provide one of the largest sets of e-newsletters templates available: there are more than 700 available.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them look slightly dated. I would consider them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the choice of communicating your own also. Email Marketing Autoresponder
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, though you can use this feature with any material which has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your website – this is a big time-saver.
It is worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates that are specifically designed for this purpose.
On the other hand, you will find quite A few of them to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works ok, but I believe there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are likely to appear more consistently and exhibit more reliably across email clients – but merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the choice to add your readers to a certain pair of autoresponders, and tag them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Have to answer a few questions about how you collected the data you are importing. If your listing is on the bigger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on user actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — along with the program of tags to determine what needs to be sent to whom and when (see previously ).
However, I Think this operation should go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which types of user behavior can trigger mailouts.
By way of instance, at Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Email Marketing Autoresponder
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the plus side It’s very easy To set up follow up emails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or unite automation rules with tagging to create autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’ll probably need to look at other products, particularly Getresponse, which supplies’marketing automation’ functionality that hooks up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The lack of the operation is not a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the operation of eachand every sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a couple of different versions of your email (using either different content or subject headers), send them to a sample of your data, and your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could make and test four variants of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales team that it is coming back during the next few months, but if you believe you’re going to want this operation desperately you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / advice, such as
that the Increase of lists over time
an overview of sign up methods
where individuals are opening your email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber level
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Appear to be able to acquire more of an overview of information in one spot, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present most of their reporting information on a single dashboard (which you can then use to drill down to specifics). Email Marketing Autoresponder
A nice feature of Aweber is that the Flexibility it provides you about how you need to deal with the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Provides an adequate selection of integrations with other options. There are more than 400 integrations available which allow you to join Aweber to different kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of these involve dedicated widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It’s rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (which seems to be the default option’standard’ email marketing option for a great deal of apps), but you shouldn’t have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and easy to use.
It is a little bit tricky however To work out how to reach the screen where you make the segments – you essentially have to visit a’handle subscribers’ section, search for a number of readers and save the search for a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you’re a dealership with a mailing list comprising a field known as’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in 1 go.
In an Perfect world you’d just be Able to choose the applicable segments and send the message to all those three groups. With Aweber though – that is not possible. You’d need to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude particular segments from the air; therefore finally it’s a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better way.
Overall I would say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and contains most of the main features you’d expect from an email marketing solution.
The main aspects of the product That will nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter may be especially critical for some potential users, especially those starting out in e-marketing with no truckload of technical abilities (you probably won’t get stuck, but if you do, you can talk to an actual person being on a real phone line about your problem).
Additionally, it’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made your mind up on whether this is actually the e-marketing solution for you, here’s a simple breakdown of the important pros and cons of using it: Email Marketing Autoresponder
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options on the market that offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its type on the market, it is cheaper than many similar solutions.
It enables you to choose whether to subscribe people to your listing on a single or double opt-in basis.
It has good export performance, with the option to import a wide range of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party applications and apps.
It includes an extremely large range of templates – over its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both field contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber to get a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Construction that potential users might enjoy is that all of features are available on all programs – unlike some competing products you do not have to be on more costly plans to unlock certain performance.
That said, The performance on Aweber – as we’ll see below – is not necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It’s worth noting that the above Comparisons don’t actually apply to very small lists however – if you have a small email database, several of the competing goods are greater value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses outlined above, but they limit the amount of e-newsletters which it is possible to send to them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these plans are similar in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced about in the middle of the e-marketing solution scale.
Of course, pricing is not the Only variable you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you of course is to avail of its free trial. Email Marketing Autoresponder