Intro Email Marketing Automation Solutions
If I asked you to name an email Marketing tool, what could you say? Email Marketing Automation Solutions
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email marketing continues to be Dominated by the identical large players for the last decade. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Email Marketing Automation Solutions
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, website, Industry, address, business size, record size and also the kind of material you plan to send.
Then, you need to confirm your Site (or domain ).
This is still part of the acceptance process, and MailerLite will Simply ask which email is associated to this domain so they can email you a confirmation link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and determine whether you’re a good fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and play with the features, but you will not have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures aren’t perfect for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We will get to automations soon, do not worry.)
But whether it is a new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the choice of changing the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few additional options, the Majority of these will follow Exactly the same step-by-step procedure of a standard campaign.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of the pre-designed email templates — that will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, however, the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of articles to your email, including videos, merchandise columns, and social connections.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ options where you can select your classes or segments.
The tab also allows one To build segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Email Marketing Automation Solutions
Managing Your Clients
Possessing granular control over your readers is arguably one of The most essential facets of any email advertising software now.
Because highly personalized efforts Are Essential if You’re searching to increase clicks, opens, and, above all, your conversions.
And while many providers allow you to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a segment only when they meet the Specified principles, and will be automatically added or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice the way you can also blend Rules, as well as another rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation rule — which we will get into in a minute — and they have no value aside from what you call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple contributors together based on a frequent denominator.
A tad confusing, I’ll admit… but I believe it is a fair trade-off For the additional flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as name, company, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field information in distinct columns… or can simply add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much into the form Stuff here because I have an entire section on that below, but this is the strategy I’d recommend if you wished to use this feature.
Again, once you’ve collected your custom field data from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important that you know this is a feature you can use.
Overall, it’s fair to state MailerLite has their subscriber Direction and personalization features on point. Email Marketing Automation Solutions
If you are not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a great base to work from if, like the majority of us, you do not have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They finally do the identical task; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than a few dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to show it on specific pages.
Despite starting off super basic, the form designer lets you To customize everything from the kind style, fields, background, title, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to some form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, such as adding additional fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can assess how your form screens on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to test, nevertheless.
So that is an Summary of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of this setup process is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic base to work from and the editor is just as simple to use for this form kind.
Clicking on the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, as before, you can play with the styling options to get it Matched up with your branding.
Last, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you specific coverage for this campaign.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into individual areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see exactly how your readers interacted with your mails in relation to another.
Reports for automations will also be Accessible under the’Automations’ tab, even although I found these to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available data more than sufficient to meet their needs.
What’s email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can not be said for each and every email advertising software.
After establishing your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, including a Delay, a conditional split, or an act, like transferring a contributor or updating their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s currently no automation for transferring Readers directly into a different automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It is simply not as effective…. yet.
Another question of efficiency here is when creating new mails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to add your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending alternatives.
Finally, your email will probably be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, which means you can find an idea of what it contains at a glimpse.
While this process may seem like A grind on newspaper, it’s really much faster than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will probably find this a downgrade in functionality.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there’s 1 type of automation You will not find in MailerLite, also I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with all the webpages on your site.
This Sort of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Email Marketing Automation Solutions
The cost of MailerLite is no doubt among the tools biggest Selling points, and let’s face it, most of us love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this program, it’s still an wonderful alternative for those starting out.
And what about the premium plans?
It ends up, at around half of the Cost of the rivalry on average, MailerLite is by far one of the cheapest options available on the industry. Additionally, if you are ready to pay annually, you can also get an even greater discount.
In fact, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of the very few email advertising tools The (very crowded) sector in recent years, and that’s no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you In the remarks. Email Marketing Automation Solutions