Main Capabilities Email Marketing Automation Software
Aweber provides you with the Following key attributes:
the capacity to import / host an email database
a vast range of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third party programs Email Marketing Automation Software
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat service is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat service.
Additionally, there’s no magic to Go through to get support – relevant phone number and email details can be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber provide one of the biggest collections of e-newsletters templates available: you will find more than 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The designs – some of them seem slightly dated. I would consider them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a little bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the choice of communicating your own too. Email Marketing Automation Software
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you define. In Aweber, this can be known as’Blog broadcasts’, though you can take advantage of this attribute with any material that has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the website – this is a large time-saver.
It is worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates that are made specifically for this purpose.
On the other hand, you will find quite A few of them to choose from – more than most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works ok, but I think there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your emails are likely to appear more consistently and display more reliably across email clients – but merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be great to see a few of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Need to answer a few questions about how you gathered the data you are importing. If your list is on the larger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on user actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — along with the program of tags to ascertain what needs to be sent to whom and when (see previously ).
But I Think this operation should go somewhat further really – tools like Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behavior can trigger mailouts.
For instance, at Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a bit of catch up with its rivals here. Email Marketing Automation Software
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’alright’.
On the plus side it is very Straightforward To install follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a little more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or unite automation principles with tagging to make autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’re likely going to need to look at other goods, especially Getresponse, which supplies’marketing automation’ functionality that pops up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however regarding the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The lack of this operation is not a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a great deal of campaigns every month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of eachand every sending the’best’ version to the rest of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of different versions of your email (using either different content or theme headers), send them to a sample of your data, and your e-marketing solution will roll the best performing version automatically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could create and examine four variants of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back during the upcoming few months, but if you believe you’re likely to want this operation urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / information, such as
the growth of lists over the years
an overview of sign up approaches
where individuals are opening your email (i.e., geographical location)
the history of an individual’s action – you can see past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two products you Appear to be able to acquire more of an overview of information in one place, particularly when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present all the reporting data on one dashboard (that you can then use to drill down to particulars ). Email Marketing Automation Software
A nice feature of Aweber is that the Flexibility it provides you around how you want to handle the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this selection.
Aweber Provides an adequate selection of integrations with other options. There are over 400 integrations available which enable you to join Aweber to various types of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of them involve dedicated widgets; others demand including a snippet of code into a site; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default option’standard’ email marketing choice for a lot of apps), but you shouldn’t have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Information in Aweber is Fairly straightforward. You may produce sections not only based on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and easy to use.
It is a little bit tricky however To work out how to get to the screen where you create the segments – you essentially have to go to a’handle subscribers’ section, search for some readers and then save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at the same time, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you’re a car dealer having a mailing list containing a field known as’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in one go.
In an Perfect world you’d just be Able to choose the applicable segments and deliver the message to all those 3 groups. With Aweber though – this is not possible. You’d need to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the broadcast; so finally it’s a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I would say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its own Kind available, but it is reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing alternative.
The main aspects of the Item That will nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential users, particularly those starting out in e-marketing with no truckload of specialized abilities (you probably won’t have stuck, but if you do, you are able to speak with a real person being on an actual telephone line about your issue ).
Additionally, it’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made up your mind on if this is actually the e-marketing solution for you, here is a brief breakdown of the important advantages and disadvantages of utilizing it: Email Marketing Automation Software
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options out there which offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – although not the cheapest product of its kind on the market, it’s more affordable than many comparable solutions.
It enables you to select whether to subscribe people to your listing on a single or double click basis.
It’s good export functionality, with the choice to import a wide range of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party tools and apps.
It includes a very large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively simple and you can use both field contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber for a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that prospective users may like is that all of attributes are available on all programs – unlike some competing goods you don’t have to be on more expensive plans to unlock specific performance.
Nevertheless, The performance available on Aweber – as we will see below – is not always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the above Comparisons do not actually apply to very little lists however – if you’ve got a little email database, several of the competing products are greater worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses as outlined above, but they restrict the amount of e-newsletters that it is possible to send them. For the interest of a comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these plans are similar in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced about in the middle of the e-marketing solution scale.
Of course, pricing is not the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Email Marketing Automation Software