Description of Getresponse Email Marketing Australia
Getresponse is primarily an email Advertising app Which Allows you to: Email Marketing Australia
Import and host a mailing list and also catch data onto it
create newsletters which can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
In addition to email marketing, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does this provide all the key stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the key features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and various online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer you both of these stations – if phone service is a deal-breaker for you you may wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have not had to use it very often (a fantastic thing) but once I’ve I have discovered it for a small mixed bag (less of a good thing). Some of the live chat support I’ve received has been outstanding, and I haven’t had to wait too long to talk to a broker; the email support less so.
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a lot of these types of businesses, I expect it often boils down to who you get daily. Email Marketing Australia
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter you shipped and put them in a section of subscribers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it in your emails, and time your prospective mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales page on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user information – you could click one of your subscribers and see in which they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and naturally there’s nothing to prevent you designing your HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, therefore it’s generally pretty simple to locate a good beginning point to get a template and then edit it until you are delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options are not very extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be created in this area. Email Marketing Australia
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you — you can put them up so that immediately after somebody signs up to a mailing list, they receive a welcome message in the business; a week later they could get a discount deal for some of your products or services; 3 weeks later they could receive an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, for example:
subscriptions to particular lists
changes connected tastes
finished trades / targets
changes in user information
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This type of performance goes way beyond what’s traditionally been available from autoresponders, and lets you create a user journey that may be customised to the nth level.
To get a fast overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available to the pricier programs – the’Guru’ program and upward. Email Marketing Australia
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something quite useful in this respect that the majority of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which could only be displayed 1,000 times a month.
Additionally, and very importantly, you can not utilize the landing page A/B testing performance on the cheapest Getresponse program (whereby the machine indicates a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they’re unquestionably a helpful attribute – then it’s definitely worth looking at one of the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 per month, however very frustratingly, even though the add-on permits you to display an infinite amount of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I suppose is exactly what Getresponse want you to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so that you may preview what your email looks like when the screen is used in either portrait or landscape mode. Email Marketing Australia
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is that the need to export information to CSV and straight back into your email marketing tool as a way to do mailouts (or the need to export info from your email marketing tool in your CRM to add leads to it).
When I saw Getresponse lately introducing a new CRM attribute into their plans I was intrigued – that could potentially eliminate all that info exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to carry out rather basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your site that they finished a form on;
you can then send a automated email tailored to that pipeline period a couple of days later;
and dependent on the action they took with regard to that email (clicking on a certain link ) you can automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of this communication from the contact’s history. There is now no way of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And oddly, when you click a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve sent to your prospects are not displayed. To see this, you have to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it can perform on the automation aspect is impressive. I’m optimistic that this feature gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. For example, among the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, particularly when you believe that you can connect it in using a built in CRM tool (more on that in a minute ). Email Marketing Australia
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to choose the company’s word for this, but supposing it is accurate, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of every message on your email analytics – this is something that I haven’t struck on rival goods’ metrics. A thumbs up for this.
I do need to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I’ve not encountered any deliverability problems using the cheaper plans, competing goods do not force you to invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in procedure, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the number of readers on your record. A double opt-in process is better for verifying the folks subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated according to a list comprising only real email addresses).
The good news here is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on specific devices or pages of your website. At the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I link my Getresponse into some growth-hacking tool named Sumo (this enables me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the pages I need ). Email Marketing Australia
Overall, Getresponse is really straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain functionality just a little bit tricky at times).
1 area I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and move them about an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of material, or placement of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a helpful tool – it is just that the execution of it might be somewhat better.
Also, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is completely functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the number of readers it is possible to send to 1000. It would be good if this could be increased a little, as it might help prospective users try out the tool in more’real world’ situations.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional kinds of plan to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: this begins at $1199, using accurate pricing depending on prerequisites (if you are considering the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than most competing platforms. Email Marketing Australia
Distinctions of Each Plan
All the Getresponse plans cover the important basics — key features include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can simply avail of landing pages which enable split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – that functionality is not accessible whatsoever on the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a reasonably large number of email addresses onto your database.
By way of example, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of emails per month to, then you’ll discover that hosting it with Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your own database but on how many emails you send per month also. If you’re happy to set a limit on the number of mails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The only well-known service I can think of that comes in considerably more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – provide free accounts for users with a small number of records (but these don’t offer the full range of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about features? Email Marketing Australia
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It is also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that delivers this’all round’ proposition, and it’s what continues to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture forms also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
Overall though I rate Getresponse very tremendously – you get considerable bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst offering as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of years of support are extremely generous – you will be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its site and supplying deliverability statistics for person e-newsletters you send.
It provides a very flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page creator – but keep in mind you have to be on a more expensive strategy to get the fully operational version of the.
You can try all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and in which they’re displayed on your site.
CRM performance has to be improved considerably before it can be thought of as a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those provided by competing goods.
The pricing structure is a little perplexing, with users having to cover something of a superior to access the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Australia