Description of Getresponse Email Marketing Articles
Getresponse is primarily an email Advertising program that allows you to: Email Marketing Articles
Import and host a mailing list and also capture data on it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all the key stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the crucial features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer these two stations – if phone service is a deal-breaker for you you may want to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve not had to use it very often (a fantastic thing) but once I have I have found it to be a small mixed bag (less of a good thing). A number of the live chat support I’ve received was outstanding, and I haven’t needed to wait too much time to talk to an agent; the email support .
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made concerning the caliber of service Getresponse offer. Much like a lot of these types of businesses, I expect it boils down to that you get on the day. Email Marketing Articles
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter that you sent and set them in a segment of readers that you can then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it on your emails, and period your future mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you can click on one of your subscribers and see in which they signed from, where they are found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied from the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and naturally there is nothing to prevent you designing your HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it’s generally pretty simple to find a good starting point to get a template and then edit it before you’re delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not so extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be made in this area. Email Marketing Articles
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can put them up so that immediately after somebody signs up to a mailing list, they receive a welcome message from the company; a week after they could get a discount deal for some of your products or services; 3 months after they could obtain an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and action-based messages may be triggered by user actions or information, such as:
contributors to particular lists
changes in contact tastes
completed trades / goals
changes in user data
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and allows you to make a user journey which can be customised to the nth degree.
For a fast overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available to the pricier programs – the’Guru’ program and up. Email Marketing Articles
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads if, rather than simply directing individuals to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something very useful in this regard that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that could only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse program (where the system shows a sample of your customers different variations of your landing page, calculates conversion rates, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they are certainly a helpful feature – then it is definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 per month, however very frustratingly, although the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier plans (which I guess is exactly what Getresponse want one to do!) .
Getresponse was before its competitors for quite a while using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the screen is used in either portrait or landscape style. Email Marketing Articles
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the need to export data to CSV and straight back to your email marketing tool as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to add leads to it).
When I watched Getresponse lately introducing a new CRM attribute in their plans I was intrigued – that could possibly do away with all that data exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your site that they completed a form ;
you could then send them a automated email tailored to this pipeline period a couple of days later;
and based on the action they took with regard to that email (clicking on a certain link ) you could automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a record of the communication from the contact’s history. There is currently no way of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And oddly, if you click a contact in a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your leads are not displayed. To see this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and then enter the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it can perform on the automation side is impressive. I’m optimistic that this feature becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of having your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of example, among the primary webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key competitors, especially once you believe you could connect it in with a built-in CRM tool (more about that in a minute ). Email Marketing Articles
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously an important thing to look at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to need to take the company’s term for this, but supposing it’s accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message in your email analytics – this is something that I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability rate, it is advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I’ve not struck any deliverability problems utilizing the less costly plans, competing products do not make you invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in procedure, the individual registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion rate and therefore the amount of readers on your record. A dual opt-in process is best for verifying that the people subscribing to your record are using real email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising just real email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds quite good — but to tell the truth, I think there is a lot of room for advancement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are provided by Getresponse to change forms off or on on particular devices or pages of your website. In the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking tool named Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms precisely as I’d like to and onto the webpages I need ). Email Marketing Articles
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain functionality just a bit tricky at times).
One area I feel that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of content and transfer them about an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of content, or positioning of it at the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a useful tool – it’s only that the execution of it could be rather better.
Additionally, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it limits the number of readers it is possible to send to to 1000. It would be useful if that could be increased a little, as it might help prospective users try the tool out in more’real world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of strategy to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: that begins at $1199, with accurate pricing based on requirements (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Articles
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key features include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of all landing pages which allow split testing and boundless views if you’re on a’Guru’ plan or higher
Webinars – that functionality isn’t accessible whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a reasonably high number of email addresses onto your database.
For instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an infinite number of emails each month to, you might find that hosting it using Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses on your database however on the number of emails you send a month also. If you’re happy to set a limit on the number of emails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I could think of that comes from considerably more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if less operational offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — notably Mailchimp – offer completely free account for users that have a small number of documents (but these don’t supply the full assortment of features that you get on a paid plan).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Email Marketing Articles
Getresponse represents among the more cost-effective tactics to host and speak using an email .
It is also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that delivers this’all round’ proposal, and it’s what continues to convince us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture types also, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the service offering.
Overall though I rate Getresponse very highly – you receive substantial bang for your buck with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain situations, significantly so) whilst supplying just as much, or even more functionality as them.
The discounts you get when paying upfront for a couple of years of service are very generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its site and supplying deliverability data for person e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters very easily.
It includes a helpful landing page creator – but keep in mind you need to be on a more expensive plan to get the fully operational version of the.
You are able to test out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM functionality has to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those supplied by competing products.
The pricing structure is a bit perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page addition does not let you perform A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Articles