Description of Getresponse Email Marketing Application Software
Getresponse is primarily an email Advertising app that allows you to: Email Marketing Application Software
Import and host a mailing list and capture data on it
create newsletters which could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it’s getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down into the crucial features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email service and various online tutorials / tools.
Sadly, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer these two stations – if telephone support is a deal-breaker for you you might wish to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I’ve never needed to use it very frequently (a good thing) but once I have I have found it to be a small mixed bag (less of a good thing). A number of the live chat service I’ve received has been outstanding, and I haven’t had to wait too much time to chat with a broker; the email service less so.
Some of the feedback I have from our readers does suggest that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these types of businesses, I anticipate it boils down to who you get on the day. Email Marketing Application Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot people who didn’t engage with an e-newsletter you sent and set them in a section of subscribers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your mails, and time your prospective mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you could click on one of your readers and see where they signed up from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied out of the box look somewhat dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough with all the controls supplied; and naturally there is nothing to prevent you designing your own HTML email template and minding the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, so it is generally pretty straightforward to find a good starting point for a template and then edit it until you are happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely some improvements that could be made in this region. Email Marketing Application Software
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can put them up so that instantly after somebody signs up to a mailing list, they receive a welcome message from your business; a week later they can receive a discount offer for a number of your goods or services; three months later they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages may be triggered by user actions or information, such as:
contributors to certain lists
changes in contact tastes
completed trades / goals
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This kind of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual journey which may be customised to the nth level.
For a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the more expensive plans – the’Pro’ program and up. Email Marketing Application Software
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads in the event, instead of simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse provides something quite useful in this regard that the majority of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that can simply be displayed 1,000 times a month.
Also, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the system shows a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they are certainly a helpful attribute – then it’s definitely worth considering among the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an extra $15 per month, however very frustratingly, although the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I suppose is what Getresponse want you to do) .
Getresponse was before its competitors for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you simply hit a’mobile preview’ button for an instant snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the screen is used in either portrait or landscape style. Email Marketing Application Software
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is that the need to export information to CSV and straight back to your email marketing instrument in order to perform mailouts (or the necessity to export data from the email marketing tool in your CRM to include prospects to it).
So when I watched Getresponse lately introducing a new CRM feature into their plans I had been intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your website that they finished a form on;
you can then send a automated email tailored to that pipeline stage a couple of days afterwards;
and based on the actions they took in regards to that email (clicking on a particular link ) you can automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a list of the communication from the contact’s history. There’s now no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, when you click on a contact within a deal pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you have sent to your prospects aren’t displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and then enter the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the things it can do on the automation aspect is impressive. I am hopeful that this feature becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the idea of getting your email database and your webinar tool under the same roof is very appealing.
The pricing is also very competitive too compared to established webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key competitors, particularly when you believe you could link it in with a built-in CRM tool (more on that in a moment). Email Marketing Application Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always a very important point to look at when choosing an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, however, we are pleased to say our general deliverability rate now stands at 99%.
Clearly you are going to need to choose the organization’s term for this, but supposing it is accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something that I have not encountered on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s a good idea to use a system called DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties using the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one opt-in process is that it makes it very easy for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the amount of subscribers on your list. A dual opt-in process is best for verifying the folks subscribing to a record are using real email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list containing only email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty fine — but to be honest, I think there’s a lot of room for improvement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms off or on on specific devices or pages of your site. At the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I connect my Getresponse to a growth-hacking tool called Sumo (that allows me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and on the pages I need ). Email Marketing Application Software
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance just a bit tricky at times).
1 area I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of content and move them around an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of content, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a useful tool – it’s only that the implementation of it could be somewhat better.
Additionally, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse provides is fully operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it restricts the number of subscribers it is possible to send to 1000. It would be useful if that could be raised a bit, as it would help prospective users try out the tool in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional kinds of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: this starts at $1199, with exact pricing depending on prerequisites (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Email Marketing Application Software
Distinctions of Each Plan
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
Landing pages – you can simply avail of all landing pages which enable split testing and boundless views if you are on a’Guru’ plan or greater
Webinars – this performance is not available at all on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you have a fairly large number of email addresses onto your database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of emails each month to, then you might find that hosting it with Getresponse costs $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your database however on how many emails you send per month too. If you’re happy to set a limit on the number of mails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it might sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing providers — notably Mailchimp – offer completely free accounts for users with a few documents (but these do not supply the entire range of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Email Marketing Application Software
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any competing product that delivers this’all round’ proposition, and it’s what continues to convince us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture forms too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
All in all though I speed Getresponse very tremendously – you get considerable bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain cases, substantially so) whilst supplying as much, or even more functionality as them.
The discounts you receive when paying upfront for a couple of decades of service are extremely generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its site and providing deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a helpful landing page creator – but bear in mind that you need to be on a more expensive plan to get the fully operational version of the.
You can try out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can not control when and where they are displayed on your website.
CRM performance has to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a little confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page addition doesn’t let you execute A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Application Software