Main Capabilities Email Marketing App
Aweber provides you with the Following key features:
the capacity to import / server an email database
a vast range of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email functionality
phone, email and live chat support
integrations with third-party apps Email Marketing App
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat service.
Additionally, there’s no hoops to Proceed through to get service – related phone number and email details can be seen very easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a novice to email Marketing, then this sort of easy access to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber supply one of the largest collections of e-newsletters templates available: you will find over 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them seem slightly dated. I would believe them to be marginally better compared to Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own also. Email Marketing App
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. In Aweber, this is called’Blog broadcasts’, although you can use this feature with any material which has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this is a big time-saver.
It’s worth noting that You can’t use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates that are made specifically for this function.
On the other hand, there are quite Some of them to choose from – over most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works fine, but I believe there is definitely some massive room for improvement here.
One thing that you can not use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are very likely to appear more consistently and display more reliably across email customers – however merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be nice to see a few of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the choice to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you may Need to answer a few questions about how you collected the information you are importing. If your list is on the bigger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — along with the application of tags to ascertain what needs to be routed to whom and when (see above).
But I Think this functionality needs to go a bit further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behavior can activate mailouts.
For instance, at Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Email Marketing App
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’alright’.
On the other hand It’s very easy To set up follow up mails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a bit more complicated than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or unite automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’re likely going to need to look at other products, particularly Getresponse, which supplies’advertising automation’ functionality that pops up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a good feature.
1 minor Gripe I have however seeing the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The absence of this functionality isn’t a dealbreaker by any means, but it will slow you down a little, especially if you’re sending a great deal of campaigns each month.
Split testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of each, and sending the’best’ variant to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a few distinct variations of your email (using either differing content or theme headers), send them to a sample of your data, and your e-marketing solution will roll the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to create and test four variations of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales team that it’s coming back during the next few months, but if you believe you are likely to need this operation urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / advice, such as
that the growth of lists over the years
an overview of sign up methods
where individuals are opening your email (i.e., geographical place )
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Appear to have the ability to get more of an summary of information in one place, especially when looking at the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp current all the reporting data onto a single dashboard (that you can then use to drill down to specifics). Email Marketing App
A nice feature of Aweber is that the Flexibility it provides you around how you need to handle the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this choice.
Aweber Offers a decent range of integrations with other options. There are more than 400 integrations available which allow you to connect Aweber to different kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of these involve dedicated widgets; others involve including a snippet of code into a website; others demand a sync tool like Zapier.
It is rare that Aweber will plug to other software quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email marketing option for a lot of apps), but you also should not have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Data in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, goods bought and so on. It is all very flexible and simple to use.
It is a little bit tricky however To work out how to reach the screen where you create the segments – you essentially have to go to some’manage subscribers’ section, search for some readers and save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you are a dealership with a mailing list comprising a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in one go.
In an ideal world you’d only be Able to choose the relevant segments and send the message to those three classes. With Aweber though – that is not possible. You would have to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the broadcast; therefore ultimately it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I’d say Aweber is a Solid email marketing tool.
It is not exactly the best product of its Kind available, but it is reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing solution.
The primary aspects of the Item That will nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter might be particularly critical for some potential customers, particularly those starting out in e-marketing with no truckload of specialized abilities (you likely won’t get stuck, but if you do, you can talk to an actual person being on a real telephone line about your issue ).
In Addition, It’s not too Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made your mind up on if this is the e-marketing solution for you, here is a simple breakdown of the important pros and cons of using it: Email Marketing App
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options out there which offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for customer support, should be high.
It’s reasonably priced – although not the cheapest product of its type on the market, it’s cheaper than many similar solutions.
It lets you select whether to subscribe people to your list on a single or double click basis.
It’s good import performance, with the option to import a broad assortment of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively easy and you may use both field contents and user activity (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that potential users might like is that all of attributes are available on all programs – unlike some competing goods you do not have to be on more expensive plans to unlock certain functionality.
That said, The functionality on Aweber – as we’ll see below – is not always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the above Comparisons don’t really apply to very small lists nonetheless – if you’ve got a small email database, several of the competing goods are better worth.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters which you can send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing is not the Only variable you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you naturally is to avail of its free trial. Email Marketing App