Description of Getresponse Email Marketing And Social Media Software
Getresponse is primarily an email marketing program Which Allows you to: Email Marketing And Social Media Software
Import and host a mailing list and catch data onto it
generate newsletters which can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing solution.
Besides email marketing, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer you both of these channels – if phone support is a deal-breaker for you then you may wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I have not had to use it very often (a fantastic thing) but when I have I’ve found it for a small mixed bag (less of a good thing). A number of the live chat service I’ve received has been excellent, and I haven’t had to wait too much time to chat with a broker; the email service less so.
Some of the comments I have from our readers will indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these types of businesses, I anticipate it boils down to that you get daily. Email Marketing And Social Media Software
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter that you shipped and put them in a segment of subscribers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it on your emails, and period your prospective mailouts according to this information
’email ROI’: by incorporating some tracking code into your post-sales webpage on your website, you can find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you could click on one of your subscribers and see where they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting application is definitely one of most featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied out of the box seem a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, designs and imagery easily enough using the controls provided; and of course there is nothing to stop you simply designing your HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it’s generally pretty straightforward to locate a good beginning point for a template and edit it until you’re happy with the plan.
If you’re really unhappy with the templates offered by Getresponse, there’s also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options are not so extensive (only 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements that could be created in this area. Email Marketing And Social Media Software
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can set them up so that immediately after somebody signals up to a mailing list, they get a welcome message in the business; a week after they can get a discount offer for a number of your goods or services; three months after they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the example above, and also action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes connected preferences
finished transactions / targets
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This type of performance goes far beyond what has traditionally been on offer from autoresponders, and lets you create an individual travel which can be customised to the nth degree.
To get a quick overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the pricier programs – the’Guru’ program and upward. Email Marketing And Social Media Software
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this regard that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, that can simply be displayed 1,000 times per month.
Also, and above all, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse plan (where the system shows a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a useful feature – then it is definitely worth considering one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 per month, but very frustratingly, although the add-on permits you to display an unlimited number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive programs (which I guess is what Getresponse want you to do!) .
Getresponse was before its competitors for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of your email looks like on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the display is used in either portrait or landscape style. Email Marketing And Social Media Software
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is the necessity to export information to CSV and back into your email marketing tool in order to do mailouts (or the need to export info from the email marketing tool in your CRM to add prospects to it).
When I saw Getresponse recently introducing a brand new CRM feature in their plans I was intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your site that they finished a form on;
you can then send them a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the actions they took with regard to that email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and that I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a list of the communication in the contact’s history. There is now no method of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And oddly, when you click a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you have sent to your leads are not displayed. To see this, you have to go from the CRM part of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and then enter the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it could perform on the automation aspect is remarkable. I’m hopeful that this feature becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the idea of getting your email database along with your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive too compared to based webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might even purchase webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key rivals, especially when you consider you could connect it in with a built in CRM tool (more on that in a minute ). Email Marketing And Social Media Software
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always a very important point to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we’re often asked about the quality of our deliverability rate. Since deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, nevertheless, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to take the organization’s word for this, but supposing it’s accurate, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of each message on your email analytics – this is something that I haven’t encountered on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing concerning deliverability nevertheless: to ensure a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties utilizing the cheaper plans, competing goods don’t force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you utilize one opt-in procedure, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single opt-in process is that it makes it very simple for users to subscribe to a mailing list; additionally, it generally increases conversion speed and therefore the number of readers on your record. A double opt-in process is better for verifying that the people subscribing to a record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated according to a list containing just real email addresses).
Now, the good news is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite good — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to change forms off or on on specific devices or pages of your site. In the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I connect my Getresponse to some growth-hacking tool named Sumo (this allows me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d love to and on the webpages I want). Email Marketing And Social Media Software
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain performance a little bit tricky at times).
1 area I feel that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and move them about an e-newsletter, in practice it’s fairly user friendly to use and may cause accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will make for a useful instrument – it’s only that the implementation of it might be somewhat better.
Additionally, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the amount of readers it is possible to send to 1000. It would be useful if this could be increased a bit, as it would help potential users try out the tool in more’real world’ scenarios.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, many additional kinds of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing based on requirements (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Email Marketing And Social Media Software
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
landing pages – you can only avail of landing pages that enable split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – this performance isn’t available at all on the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses onto your database.
By way of example, in case you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of emails each month to, then you’ll discover that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database but on the number of emails you send a month also. If you’re delighted to set a limit on the number of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The only well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — notably Mailchimp – offer completely free account for users with a small number of records (but these do not supply the full range of features that you get on a paid plan).
As mentioned before, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Email Marketing And Social Media Software
Getresponse represents one of the more cost-effective ways to host and speak using an email database.
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that delivers this’all round’ proposal, and it is what continues to persuade us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture types too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain situations, substantially so) whilst supplying just as much, if not more functionality as them.
The reductions you receive when paying upfront for one or two decades of support are extremely generous – you’ll be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is transparent about deliverability rates, publishing figures on its own website and providing deliverability data for person e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page founder – but bear in mind that you need to be on a more expensive plan to get the fully operational version of the.
You can test out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied aren’t responsive and you can’t control when and where they are displayed on your website.
CRM performance needs to be improved considerably before it can be considered a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a bit confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages into 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Email Marketing And Social Media Software