Description of Getresponse Email Marketing And Sms Software
Getresponse is primarily an email marketing app Which Allows you to: Email Marketing And Sms Software
Import and host a mailing list and also capture data on it
generate newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing alternative.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer you these two stations – if telephone support is a deal-breaker for you you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I’ve never needed to use it quite frequently (a fantastic thing) but when I’ve I’ve discovered it to be a small mixed bag (less of a good thing). A number of the live chat service I’ve received has been excellent, and I haven’t had to wait too long to talk to a broker; the email service .
Some of the comments I’ve got from our readers will suggest that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these types of businesses, I expect it boils down to who you get daily. Email Marketing And Sms Software
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify people who didn’t engage with an e-newsletter you sent and set them in a section of readers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action on your emails, and time your prospective mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales webpage on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you could click on one of your subscribers and see in which they signed from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box look somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough with all the controls provided; and naturally there’s nothing to prevent you designing your own HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it’s generally pretty simple to find a good beginning point for a template and edit it before you are delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options are not very extensive (just 11 templates are supplied – well short of the 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements which could be made in this region. Email Marketing And Sms Software
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can set them up so that immediately after somebody signs up to a mailing list, they get a welcome message in your business; a week after they can get a discount deal for some of your goods or services; three months after they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, for example:
contributors to certain lists
changes connected tastes
finished trades / goals
changes in user information
Recently Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and lets you make a user travel that can be customised to the nth level.
For a quick overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the pricier programs – the’Pro’ program and up. Email Marketing And Sms Software
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, rather than simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this regard that most of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which can only be displayed 1,000 times per month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (where the system indicates a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re certainly a helpful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 per month, however very frustratingly, even though the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the more expensive plans (which I suppose is what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than most similar products when it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Email Marketing And Sms Software
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the need to export information to CSV and straight back into your email marketing tool as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to include leads to it).
When I saw Getresponse recently introducing a new CRM feature in their plans I was intrigued – that could potentially do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it in order to perform quite basic jobs: you can create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how to use this operation is as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your site they completed a form on;
you could then send them a automated email tailored to that pipeline period a couple of days later;
and dependent on the action they took with regard to that email (clicking on a particular link ) you can automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a list of this communication in the contact’s history. There is currently no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, if you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you have delivered to your prospects are not displayed. To observe this, you have to go out of the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and then enter the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the things it could do on the automation side is impressive. I’m hopeful that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of example, one of the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even purchase webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, especially when you consider you could link it in using a built in CRM tool (more on that in a moment). Email Marketing And Sms Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always an important thing to look at when choosing an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we are often asked about the quality of our deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For our clients collectively, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to choose the organization’s term for this, but supposing it’s true, it is a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something that I haven’t struck on rival goods’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing relating to deliverability however: to guarantee a high deliverability speed, it’s advisable to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability problems utilizing the cheaper plans, competing goods do not make you invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in procedure, the person registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the amount of readers on your list. A double opt-in process is best for verifying the folks subscribing to your list are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated based on a list containing just email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds quite good — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controllers are provided by Getresponse to change forms off or on on particular devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I connect my Getresponse to some growth-hacking instrument named Sumo (this enables me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the webpages I need ). Email Marketing And Sms Software
On the whole, Getresponse is really simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
1 area I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and move them around an e-newsletter, in practice it’s quite clunky to use and can cause accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a helpful instrument – it’s just that the implementation of it might be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product I do not use” scenario.
The only down side to this free trial is that it restricts the number of subscribers you can send to 1000. It would be useful if this could be increased a bit, as it might help potential users try out the tool in more’real world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional kinds of plan to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists exceed 100,000 email addresses: that starts at $1199, with exact pricing depending on prerequisites (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing And Sms Software
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of landing pages that allow split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – that performance is not accessible whatsoever around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly if you’ve got a reasonably large number of email addresses on your own database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an unlimited number of mails each month to, you’ll find that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database however on how many emails you send per month too. If you’re delighted to limit the number of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less operational offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – provide free account for users with a few documents (but these do not supply the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you’re ready to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Email Marketing And Sms Software
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that offers this’all around’ proposal, and it’s what continues to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture forms also, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the support offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst offering just as much, or even more functionality as them.
The discounts you receive when paying upfront for a couple of years of service are very generous – you’ll be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its own reporting and thorough split testing features are strong.
Getresponse is transparent about deliverability rates, publishing figures on its website and supplying deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully operational version of this.
You are able to test out all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and where they’re displayed on your site.
CRM functionality needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a bit confusing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you can send messages to to 1000.
The landing page addition does not allow you to execute A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing And Sms Software