Description of Getresponse Email Marketing And Crm Software 2017
Getresponse is primarily an email marketing app Which Allows you to: Email Marketing And Crm Software 2017
Import and host a mailing list and capture data onto it
create newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does this provide all of the crucial stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer you these two channels – if phone service is a deal-breaker for you then you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I have never needed to use it very often (a fantastic thing) but once I’ve I’ve found it to be a small mixed bag (less of a fantastic thing). Some of the live chat support I have received has been excellent, and I haven’t had to wait too long to talk to a broker; the email support less so.
Some of the comments I have from our readers does indicate that there do have to be improvements made concerning the quality of service Getresponse offer. As with a lot of these types of companies, I anticipate it often boils down to who you get daily. Email Marketing And Crm Software 2017
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot people who didn’t participate with an e-newsletter that you sent and set them in a segment of subscribers which you may then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it on your mails, and time your future mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you could click one of your readers and see in which they signed from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box look a bit dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls provided; and of course there’s nothing to prevent you designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they are presented in easy-to-understand categories, therefore it is generally pretty simple to find a good beginning point for a template and edit it until you’re happy with the design.
If you’re really unhappy with the templates provided by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not very extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements which could be made in this region. Email Marketing And Crm Software 2017
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you — you can set them up so that immediately after someone signs up to your mailing list, they get a welcome message in the company; a week later they can receive a discount deal for some of your products or services; three months after they could obtain an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the example above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact tastes
finished transactions / goals
changes in user information
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user travel which can be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ program and upward. Email Marketing And Crm Software 2017
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads in the event, rather than simply directing people to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something quite useful in this regard that most of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which could only be displayed 1,000 times per month.
Also, and above all, you can’t use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine shows a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they are unquestionably a helpful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 a month, however very frustratingly, although the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is exactly what Getresponse want you to do) .
Getresponse was before its competitors for quite a while using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so that you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Email Marketing And Crm Software 2017
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is that the need to export data to CSV and back to your email marketing tool in order to perform mailouts (or the need to export info from your email marketing tool in your CRM to add prospects to it).
So when I watched Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a specific stage on a sales pipeline based on the page of your site that they finished a form on;
you can then send them a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the actions they took in regards to this email (clicking on a certain link etc) you can automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a list of this communication from the contact’s history. There’s currently no way of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And strangely, if you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads are not displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and then enter the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new feature and the stuff it can perform on the automation aspect is remarkable. I’m hopeful that this attribute becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the idea of having your email database along with your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive too compared to based webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key rivals, especially once you consider you could connect it in with a built-in CRM tool (more on that in a moment). Email Marketing And Crm Software 2017
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always a very important thing to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of the deliverability speed. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, however, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the company’s word for this, but supposing it’s true, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message on your email analytics – that is something I haven’t struck on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability rate, it is advisable to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability problems utilizing the less costly plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the person registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it really simple for users to sign up for a mailing list; it also generally increases conversion speed and so the number of readers on your record. A dual opt-in process is best for verifying that the folks subscribing to a record are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. are calculated according to a list comprising only real email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds quite fine — but to be honest, I think there’s a lot of room for advancement with respect to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to change forms off or on on specific devices or pages of your site. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse to some growth-hacking tool called Sumo (this allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and onto the pages I need ). Email Marketing And Crm Software 2017
Overall, Getresponse is really simple to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain performance just a little bit tricky at times).
1 place I think that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it is quite user friendly to use and can lead to accidental deletion of content, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will make for a useful instrument – it is only that the implementation of it could be somewhat better.
Also, as explained above, the CRM tool might be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of readers you can send to 1000. It would be useful if this could be increased a bit, as it might help prospective users try out the tool in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, several additional kinds of plan to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Email Marketing And Crm Software 2017
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can simply avail of landing pages that allow split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – this performance isn’t accessible at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses onto your own database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 records that you want to send an unlimited number of mails each month to, then you’ll find that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your database but on the number of emails you send a month also. If you are delighted to set a limit on the number of emails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The sole well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — notably Mailchimp – offer completely free accounts for users that have a small number of documents (but these do not offer the entire range of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Email Marketing And Crm Software 2017
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It’s also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that offers this’all round’ proposal, and it’s what continues to convince us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the service offering.
Overall though I speed Getresponse very highly – you get considerable bang for your buck with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, significantly so) whilst offering as much, or even more functionality as them.
The discounts you receive when paying upfront for one or two decades of support are very generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and supplying deliverability data for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully operational version of this.
You can test all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms supplied are not responsive and you can not control when and where they’re displayed on your website.
CRM functionality needs to be improved considerably before it can be considered a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a little confusing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Email Marketing And Crm Software 2017