Primary Features Email Marketing And
Aweber provides you with the Following key features:
the capacity to import / server the email database
a wide assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email performance
telephone, email and live chat support
integrations with third-party apps Email Marketing And
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer email and/or live chat service.
Furthermore, there’s no magic to Proceed through to get support – relevant phone number and email details may be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a novice to email Marketing, then this type of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its Competitions, Aweber provide one of the largest sets of e-newsletters templates accessible: there are more than 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them seem slightly dated. I’d believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There’s, of course, always the choice of coding your own too. Email Marketing And
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you specify. In Aweber, this is known as’Blog broadcasts’, although you can take advantage of this feature with any material that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the website – this can be a big time-saver.
It is worth noting that You can not use the standard Aweber template layouts for RSS-to-email functions – you have to pick from a set of templates which are made specifically for this function.
On the plus side, you will find quite Some of them to choose from – over most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something that works fine, but I think there’s definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your mails are very likely to seem more consistently and exhibit more reliably across email customers – but only using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be nice to see a few of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you are Given the choice to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you may Have to answer a few questions regarding how you collected the data you’re importing. If your listing is on the larger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on consumer actions: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to a degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see previously ).
But I Think this functionality should go somewhat further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
For example, at Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Email Marketing And
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand it is very easy To set up follow up mails based on time interval – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social websites’ email a week later is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a little more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or combine automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’ll probably should look at other products, particularly Getresponse, which provides’advertising automation’ performance that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The lack of the functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a lot of campaigns every month.
Split testing (also known as A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of each, and sending the’best’ version to the rest of your list.
Many e-marketing tools manage This automatically for you: you produce a few different versions of your email (using either differing content or subject headers), send them to a sample of your data, and your e-marketing option will roll out the best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to make and examine four variations of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it’s coming back over the next few months, but if you believe you’re likely to want this operation desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / information, including
the Increase of lists over the years
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Appear to have the ability to get more of an summary of information in 1 spot, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present most of the reporting information on one dashboard (which you can then use to drill down to particulars ). Email Marketing And
A nice feature of Aweber is that the Flexibility it gives you about how you want to deal with the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all of competing options provide their clients with this choice.
Aweber Provides a decent range of integrations with different solutions. There are more than 400 integrations available which allow you to connect Aweber to different kinds of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of these involve committed widgets; others demand adding a snippet of code into a site; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email marketing choice for a great deal of apps), but you shouldn’t have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You can create sections not only depending on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, goods purchased and in the future. It is all very flexible and easy to use.
It’s a little bit tricky however To work out how to get to the screen where you create the segments – you basically have to go to a’handle subscribers’ section, search for some subscribers and save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you’re a dealership having a mailing list comprising a field known as’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in 1 go.
In an Perfect world you’d just be Able to select the applicable segments and deliver the message to all those 3 classes. With Aweber however – this isn’t possible. You’d have to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude particular segments from the broadcast; therefore ultimately it’s a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It is not the best product of its own Kind available, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing solution.
The primary aspects of the Item That would nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter might be particularly critical for some potential users, especially those starting out in e-marketing with no truckload of technical abilities (you likely won’t get stuck, but if you do, you can talk to a real human being on a real telephone line about your issue ).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made up your mind on if this is actually the e-marketing alternative for you, here’s a brief breakdown of the important pros and cons of using it: Email Marketing And
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market which offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing goods and according to Aweber’s Stevie awards for customer support, ought to be high.
It is reasonably priced – whilst not the most expensive product of its type on the market, it is cheaper than several similar options.
It enables you to choose whether to subscribe people to your listing on a single or double opt-in basis.
It’s good export functionality, together with the choice to import a broad range of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party tools and apps.
It includes a very large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you can use both field contents and user action (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber for a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Construction that potential users may enjoy is that all of features are available on all plans – unlike some competing products you do not need to be on more costly plans to unlock specific performance.
Nevertheless, The performance available on Aweber – as we will see below – isn’t always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the aforementioned Comparisons don’t actually apply to very little lists nonetheless – if you’ve got a small email database, a number of these competing products are greater value.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the very same quantities of email addresses outlined above, but they limit the amount of e-newsletters that it is possible to send to them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you need to base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally is to avail of its free trial. Email Marketing And