Description of Getresponse Email Marketing Analytics Software
Getresponse is primarily an email marketing program that allows you to: Email Marketing Analytics Software
Import and host a mailing list and capture data onto it
create newsletters that can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it is getting more of an’all-purpose’ marketing solution.
Besides email advertising, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the crucial qualities to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer both of these stations – if telephone support is a deal-breaker for you you may wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve never needed to use it quite often (a good thing) but when I have I’ve discovered it to be a bit of a mixed bag (less of a good thing). Some of those live chat support I’ve received has been outstanding, and I have not needed to wait too long to talk to an agent; the email service .
Some of the comments I have from our readers does suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a number of these kinds of companies, I anticipate it often boils down to who you get daily. Email Marketing Analytics Software
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter that you sent and put them in a segment of subscribers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your emails, and period your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user info – you could click one of your subscribers and see in which they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided out of the box seem somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls provided; and of course there is nothing to prevent you simply designing your own HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it’s generally pretty simple to locate a good beginning point for a template and then edit it until you are happy with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be made in this region. Email Marketing Analytics Software
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you — you can set them up so that immediately after someone signs up to a mailing list, they get a welcome message from your company; a week after they can get a discount deal for a number of your goods or services; three weeks after they could obtain an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact tastes
completed trades / targets
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This type of performance goes way beyond what has traditionally been available from autoresponders, and lets you create a user journey that may be customised to the nth level.
To get a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ program and upward. Email Marketing Analytics Software
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads if, instead of simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something quite useful in this respect that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce one landing page, that can simply be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the cheapest Getresponse plan (where the machine shows a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they’re certainly a helpful attribute – then it is definitely worth considering among the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, but quite frustratingly, even though the add-on allows you to display an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is what Getresponse want you to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit a’mobile preview’ button for an instant snapshot of your email resembles on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape style. Email Marketing Analytics Software
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is that the necessity to export data to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the necessity to export info from the email marketing tool in your CRM to add prospects to it).
So when I watched Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – that could potentially do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to perform rather basic jobs: you can create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a particular point on a revenue pipeline based on the page of your site they completed a form ;
you could then send a automated email tailored to this pipeline stage a couple of days later;
and based on the actions they took in regards to that email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a list of the communication in the contact’s history. There is currently no way of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, if you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you have sent to your leads aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this does not display their history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then enter the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the things it can do on the automation side is remarkable. I am optimistic that this attribute gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database and your webinar tool under the same roof is extremely attractive.
The pricing is also very competitive also by comparison to established webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can also purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, especially once you consider that you can connect it in using a built-in CRM tool (more about this in a minute ). Email Marketing Analytics Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it on their own website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients collectively, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to have to choose the company’s word for this, but supposing it’s true, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of each message on your email analytics – that is something that I have not struck on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something relating to deliverability however: to ensure a high deliverability rate, it is a good idea to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems using the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you use use a single opt-in process, the individual registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one sampling procedure is that it makes it very easy for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the amount of subscribers on your list. A dual opt-in procedure is better for verifying that the folks subscribing to your list are using real email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated according to a list containing just real email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there is a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to switch forms off or on on specific devices or pages of your website. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I connect my Getresponse to a growth-hacking instrument called Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and onto the pages I want). Email Marketing Analytics Software
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain performance a little bit tricky at times).
1 area I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of content and move them about an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a helpful tool – it’s just that the execution of it could be rather better.
Also, as described above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse provides is completely functional and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it restricts the amount of readers it is possible to send to 1000. It would be good if this could be increased a little, as it might help prospective users try the tool out in more’real world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, many additional types of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this starts at $1199, with exact pricing based on requirements (if you are considering the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than many competing platforms. Email Marketing Analytics Software
Distinctions of Each Strategy
All the Getresponse plans cover the important basics — key features include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can only avail of all landing pages which allow split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – that performance is not accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a fairly high number of email addresses on your database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 records that you wish to send an infinite number of emails each month to, then you’ll find that hosting it with Getresponse costs $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database however on the number of emails you send a month too. If you’re happy to limit the number of mails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I can think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing suppliers — especially Mailchimp – provide completely free account for users with a few records (but these do not offer the full range of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about attributes? Email Marketing Analytics Software
Getresponse represents one of the more cost-effective ways to host and communicate with an email database.
It’s also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that delivers this’all around’ proposition, and it’s what continues to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements can be made into the data capture forms too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the support offering.
Overall though I speed Getresponse very tremendously – you get considerable bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst supplying as much, if not more functionality as them.
The reductions you receive when paying upfront for a couple of decades of support are very generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its site and supplying deliverability data for individual e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very readily.
It comes with a useful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully functional version of this.
You can test all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM performance needs to be improved substantially before it can be considered a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page addition doesn’t allow you to perform A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Analytics Software