Description of Getresponse Email Marketing Agency
Getresponse is primarily an email marketing program Which Allows you to: Email Marketing Agency
Import and host a mailing list and catch data onto it
create newsletters which could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the key qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you you might want to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve never needed to use it very frequently (a fantastic thing) but when I have I’ve discovered it for a small mixed bag (less of a fantastic thing). A number of those live chat service I’ve received has been excellent, and I have not needed to wait too long to talk to a broker; the email support less so.
Some of the comments I have from our readers will suggest that there do have to be improvements made in terms of the caliber of support Getresponse offer. Much like a lot of these kinds of companies, I expect it often boils down to who you get daily. Email Marketing Agency
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify people who did not participate with an e-newsletter you sent and put them in a section of readers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it on your mails, and period your future mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you can click one of your readers and see where they signed up from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales monitoring ) however Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and of course there’s nothing to prevent you designing your HTML email template and minding the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty simple to find a good beginning point to get a template and then edit it before you are delighted with the plan.
If you are really unhappy with the templates provided by Getresponse, there’s also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of their 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be created in this region. Email Marketing Agency
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can set them up so that immediately after somebody signs up to your mailing list, they get a welcome message in your company; a week later they could get a discount offer for a number of your products or services; 3 weeks after they could receive an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to particular lists
changes connected preferences
completed transactions / goals
changes in user data
Recently Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This kind of performance goes way beyond what has traditionally been on offer from autoresponders, and allows you to make a user journey which may be customised to the nth degree.
To get a fast overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ program and up. Email Marketing Agency
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, rather than simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that most of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which can simply be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine shows a sample of your users different versions of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they are certainly a helpful feature – then it is definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 per month, but very frustratingly, although the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I guess is what Getresponse would like you to do) .
Getresponse was before its rivals for quite some time using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive preview of your e-newsletter – you just hit on a’cellphone preview’ button for an instant snapshot of your email looks like on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the screen is used in either portrait or landscape mode. Email Marketing Agency
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the need to export information to CSV and straight back to your email marketing tool as a way to do mailouts (or the necessity to export data from your email marketing tool into your CRM to include leads to it).
When I saw Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – that could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it in order to perform rather basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site that they finished a form ;
you could then send them a automated email tailored to that pipeline stage a few days later;
and dependent on the action they took in regards to this email (clicking on a particular link ) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of the communication from the contact’s history. There’s currently no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And oddly, when you click on a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads are not displayed. To observe this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and enter the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it can perform on the automation side is impressive. I am optimistic that this feature gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive too compared to based webinar solutions. For instance, among the leading webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key rivals, particularly once you consider that you can connect it in with a built-in CRM tool (more on this in a minute ). Email Marketing Agency
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously an important thing to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it in their own site:
At GetResponse we’re often asked about the quality of the deliverability rate. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for each mailing. For our customers jointly, however, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to take the organization’s term for this, but assuming it is accurate, it’s a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really gives you the deliverability rate of each message on your email analytics – that is something that I haven’t encountered on competing goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse on one thing concerning deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties using the less costly plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in procedure, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one sampling procedure is that it makes it very simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the amount of readers on your list. A double opt-in process is best for verifying that the folks subscribing to a list are using real email addresses and leads to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list containing just email addresses).
Now, the fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds pretty good — but to be honest, I think there is a lot of room for improvement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controls are provided by Getresponse to change forms off or on on particular devices or pages of your website. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse to a growth-hacking instrument called Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d love to and onto the pages I want). Email Marketing Agency
Overall, Getresponse is really simple to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain performance a little bit tricky at times).
1 area I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and transfer them around an e-newsletter, in practice it is fairly user friendly to use and can cause accidental deletion of material, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a helpful tool – it’s only that the implementation of it might be rather better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it restricts the number of readers it is possible to send to 1000. It would be useful if this could be raised a bit, as it would help prospective users try the tool out in more’real-world’ scenarios.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, several additional types of plan to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this starts at $1199, using exact pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than many competing platforms. Email Marketing Agency
Distinctions of Every Plan
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
landing pages – you can simply avail of all landing pages which enable split testing and boundless views if you are on a’Pro’ program or higher
Webinars – that functionality isn’t accessible at all around the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially if you have a fairly large number of email addresses on your database.
By way of example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents that you want to send an infinite number of emails per month to, then you’ll find that hosting it using Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database but on the number of emails you send per month too. If you are delighted to limit the number of emails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes from significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free accounts for users that have a small number of documents (but these do not offer the entire assortment of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Email Marketing Agency
Getresponse represents one of the more cost-effective ways to host and communicate with an email database.
It is also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any competing product that delivers this’all round’ proposal, and it’s what continues to convince us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture types also, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
All in all though I speed Getresponse very highly – you receive substantial bang for your dollar with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst supplying as much, or even more functionality as them.
The discounts you get when paying for a couple of decades of support are extremely generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and supplying deliverability data for individual e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very readily.
It comes with a helpful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully functional version of the.
You can try all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and where they’re displayed on your site.
CRM functionality needs to be improved substantially before it could be considered a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Agency