Description of Getresponse Email Marketing Advertising
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Advertising
Import and host a mailing list and also catch data on it
create newsletters which can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and various online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer these two channels – if phone service is a deal-breaker for you then you may want to consider Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve not had to use it quite frequently (a fantastic thing) but when I’ve I’ve found it to be a small mixed bag (less of a fantastic thing). Some of those live chat support I have received has been excellent, and I have not had to wait too long to talk to a broker; the email service less so.
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made concerning the caliber of support Getresponse offer. As with a number of these kinds of businesses, I anticipate it often boils down to that you get daily. Email Marketing Advertising
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter that you sent and put them in a segment of subscribers that you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it in your mails, and time your prospective mailouts according to this info
’email ROI’: by adding some tracking code to your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you can click one of your readers and see in which they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales monitoring ) but Getresponse’s reporting application is decidedly one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and of course there’s nothing to prevent you simply designing your own HTML email template and importing the code for this.
Furthermore, you will find tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty straightforward to find a good starting point for a template and edit it before you are delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be made in this area. Email Marketing Advertising
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can put them up so that instantly after someone signs up to your mailing list, they get a welcome message in the business; a week after they can receive a discount deal for some of your goods or services; 3 weeks later they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, such as:
contributors to certain lists
changes in contact tastes
completed transactions / goals
changes in user information
Recently Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This type of performance goes far beyond what’s traditionally been available from autoresponders, and lets you create a user travel that can be customised to the nth degree.
To get a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ plan and upward. Email Marketing Advertising
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads in the event, rather than simply directing individuals to some (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that the majority of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that could simply be displayed 1,000 times a month.
Also, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse program (where the system shows a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they are unquestionably a helpful attribute – then it’s definitely worth looking at one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on for an additional $15 a month, but quite frustratingly, although the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the pricier plans (which I suppose is what Getresponse would like one to do) .
Getresponse was before its competitors for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the screen is used in either portrait or landscape mode. Email Marketing Advertising
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is the necessity to export data to CSV and straight back into your email marketing instrument in order to do mailouts (or the need to export data from your email marketing tool in your CRM to include prospects to it).
When I watched Getresponse lately introducing a brand new CRM feature into their plans I had been intrigued – this could potentially eliminate all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it to perform rather basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a particular stage on a revenue pipeline depending on the page of your website they completed a form on;
you could then send them a automated email tailored to this pipeline period a few days afterwards;
and dependent on the action they took with regard to this email (clicking on a certain link ) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front — there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a list of the communication from the contact’s history. There is currently no way of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And strangely, when you click on a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you have sent to your leads are not displayed. To see this, you have to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal right to a pipeline and then enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it can do on the automation aspect is impressive. I’m optimistic that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very competitive too compared to established webinar solutions. By way of example, among the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can also buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, especially once you believe that you can link it in with a built-in CRM tool (more on this in a moment). Email Marketing Advertising
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always a very important thing to check at when choosing an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability prices; but Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers jointly, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to choose the organization’s term for this, but supposing it’s true, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something I have not encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties utilizing the less costly plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in process, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it very easy for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the amount of readers on your record. A double opt-in procedure is best for verifying that the people subscribing to your record are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated according to a list comprising only email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controllers are provided by Getresponse to change forms on or off on specific devices or pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse into a growth-hacking tool called Sumo (that allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the pages I need ). Email Marketing Advertising
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain functionality just a bit tricky at times).
One place I think that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of content and move them around an e-newsletter, in practice it is fairly clunky to use and can cause accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does result in a helpful instrument – it’s just that the execution of it could be rather better.
Also, as explained above, the CRM instrument could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I do not use” scenario.
The only down side to this free trial is that it limits the number of subscribers you can send to 1000. It would be useful if that could be increased a bit, as it might help potential users try the tool out in more’real world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional kinds of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists exceed 100,000 email addresses: this starts at $1199, with exact pricing based on requirements (if you’re interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Email Marketing Advertising
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of landing pages which enable split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – that functionality isn’t accessible whatsoever on the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly if you have a fairly high number of email addresses on your database.
By way of example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents that you wish to send an unlimited number of emails per month to, you’ll discover that hosting it using Getresponse costs $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database but on the number of emails you send per month also. If you’re happy to limit the number of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The only well-known service I could think of that comes in significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free accounts for users with a small number of documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As mentioned before, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Email Marketing Advertising
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It’s also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that delivers this’all around’ proposal, and it is what proceeds to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture forms too, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your buck with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain cases, significantly so) whilst offering as much, if not more performance as them.
The reductions you receive when paying upfront for a couple of years of service are very generous – you will be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its site and supplying deliverability statistics for person e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters really readily.
It comes with a useful landing page founder – but bear in mind you have to be on a more expensive plan to get the fully operational version of the.
You are able to try all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM functionality has to be improved substantially before it can be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a little confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Advertising