Primary Capabilities Email Marketing Advertising
Aweber provides you with the Following key features:
the ability to import / host an email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / website to-email performance
telephone, email and live chat support
integrations with third-party apps Email Marketing Advertising
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat support.
Furthermore, there’s no hoops to Go through to get support – related phone number and email details can be viewed quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Advertising, then this sort of simple access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber supply one of the largest sets of e-newsletters templates accessible: you will find over 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them look slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the option of coding your own also. Email Marketing Advertising
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you specify. In Aweber, this is called’Blog broadcasts’, although you can take advantage of this feature with any content that has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from the website – this is a big time-saver.
It’s worth noting that You can not use the standard Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates that are made specifically for this function.
On the plus side, you will find quite Some of these to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works fine, but I believe there’s definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your mails are likely to seem more consistently and display more reliably across email customers – but merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be nice to see some of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the option to add your readers to a particular pair of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Need to answer a few questions regarding how you gathered the information you’re importing. If your list is on the larger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — and the program of tags to determine what needs to be sent to whom and when (see previously ).
However, I Think this operation needs to go somewhat further really – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behaviour can activate mailouts.
For example, at Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Email Marketing Advertising
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’okay’.
On the other hand it is very easy To set up follow up mails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or unite automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’ll probably should look at other goods, especially Getresponse, which supplies’advertising automation’ functionality that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of this operation isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns each month.
Split testing (also known as A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the operation of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of different variations of your email (using either differing content or theme headers), send them to a sample of your information, and your e-marketing solution will roll the best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could make and test four variants of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales staff that it is coming back over the upcoming few months, but if you believe you’re likely to want this operation urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats like open rate, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / information, including
the Increase of lists over time
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the background of an individual’s action – you can view past clicks and opens etc. in a per-subscriber level
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two goods you Appear to have the ability to get more of an overview of information in one spot, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all their reporting data onto one dashboard (which you can then use to drill down to specifics). Email Marketing Advertising
A Great feature of Aweber is that the Flexibility it provides you around how you need to handle the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; dual opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing options provide their customers with this choice.
Aweber Offers an adequate selection of integrations with other solutions. There are more than 400 integrations available which enable you to join Aweber to various kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of these involve committed widgets; others demand including a snippet of code into a site; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email marketing choice for a lot of apps), but you should not have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty straightforward. You can create sections not only based on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and simple to use.
It is a little bit tricky however To work out how to get to the screen where you make the segments – you basically have to visit some’handle subscribers’ section, search for a number of subscribers and then save the search as a section.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at once, however. This will cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you are a dealership with a mailing list comprising a field called’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in one go.
In an Perfect world you’d just be Able to select the applicable segments and deliver the message to those three groups. With Aweber though – this isn’t possible. You’d need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the air; therefore ultimately it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I’d say Aweber is a Solid email marketing tool.
It is not the best product of its Kind accessible, but it is reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing solution.
The main Facets of the product That will nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter might be especially important for some potential users, particularly those starting out in e-marketing without a truckload of specialized abilities (you likely won’t have stuck, but if you do, you can talk to a real person being on a real telephone line about your problem).
Additionally, it’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on if this is the e-marketing solution for you, here is a brief breakdown of the important advantages and disadvantages of using it: Email Marketing Advertising
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing goods and based on Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – although not the cheapest product of its type out there, it’s cheaper than several similar options.
It lets you select whether to join people to your listing on a single or double click basis.
It has good import functionality, with the choice to import a wide range of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good range of third party applications and programs.
It comes with a very large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both field contents and consumer action (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber to get a quote.
A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users might like is that all features are available on all programs – unlike some competing goods you do not have to be on more expensive plans to unlock specific performance.
Nevertheless, The functionality available on Aweber – as we will see below – is not always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons do not really apply to very small lists however – if you’ve got a small email database, a number of these competing goods are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses outlined above, but they limit the number of e-newsletters which it is possible to send to them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these plans are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing Isn’t the Only factor you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you naturally would be to avail of its free trial. Email Marketing Advertising