Main Features Email List System
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a vast range of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email functionality
phone, email and live chat service
integrations with third party apps Email List System
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat support is available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat support.
Additionally, there’s no hoops to Go through to contact support – relevant phone number and email details may be seen quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Advertising, then this sort of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber provide one of the biggest sets of e-newsletters templates accessible: there are over 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them look slightly dated. I would believe them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using just a little bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the choice of communicating your own too. Email List System
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, although you can use this attribute with any material which has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from the site – this can be a large time-saver.
It is worth noting that You can not use the normal Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates that are specifically designed for this function.
On the plus side, you will find quite Some of them to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I believe there’s definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for instance, your mails are very likely to appear more consistently and display more reliably across email customers – but merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the choice to add your subscribers to a particular pair of autoresponders, and label them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Have to answer some questions about how you collected the information you’re importing. If your list is on the bigger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on consumer activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see previously ).
However, I Think this functionality should go a bit further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which kinds of user behaviour can activate mailouts.
For example, in Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Email List System
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand it is very easy To install follow up emails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a little more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or combine automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’ll probably need to look at other goods, especially Getresponse, which provides’marketing automation’ functionality that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have yet seeing the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The absence of this operation isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a great deal of campaigns every month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the operation of every , and sending the’best’ version to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a few different versions of your email (using either differing content or subject headers), send them to a sample of your information, and your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to make and examine four variations of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it is coming back during the upcoming few months, but if you believe you’re going to need this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of additional Helpful analytics / advice, such as
the Increase of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Seem to be able to get more of an overview of information in 1 place, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current most of the reporting information onto a single dashboard (which you can then use to drill down to specifics). Email List System
A nice feature of Aweber is the Flexibility it provides you around how you need to handle the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; dual opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this choice.
Aweber Offers an adequate range of integrations with other options. There are over 400 integrations available which enable you to join Aweber to different types of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of them involve dedicated widgets; others demand including a snippet of code into a site; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email marketing option for a great deal of apps), but you shouldn’t have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Information in Aweber is Pretty simple. You may produce segments not only depending on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and easy to use.
It’s a bit tricky however To figure out how to get to the screen where you create the segments – you basically have to visit some’handle subscribers’ section, search for some readers and then save the search as a section.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you’re a car dealer having a mailing list containing a field called’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in one go.
In an Perfect world you’d only be Able to select the relevant segments and send the message to those 3 groups. With Aweber though – that isn’t possible. You’d have to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the broadcast; therefore ultimately it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its Kind available, but it’s reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing solution.
The main Facets of the product That would nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential customers, particularly those starting out in e-marketing without a truckload of specialized skills (you probably won’t have stuck, but if you do, you are able to speak with an actual person being on a real telephone line about your problem).
Additionally, it’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but if you haven’t made your mind up on whether this is actually the e-marketing solution for you, here’s a brief breakdown of the important pros and cons of using it: Email List System
Benefits of using Aweber
Split testing is currently disabled.
You can find cheaper options out there that offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing goods and based on Aweber’s Stevie awards for customer support, ought to be high.
It is reasonably priced – whilst not the most expensive product of its type on the market, it’s more affordable than several similar options.
It enables you to select whether to subscribe people to your listing on a single or double opt-in basis.
It has good export functionality, with the choice to import a wide assortment of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party applications and programs.
It comes with an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you can use both area contents and consumer activity (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% discount is available If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users may enjoy is that all features are available on all plans – unlike some competing goods you don’t need to be on more costly plans to unlock specific performance.
That said, The functionality available on Aweber – as we will see below – isn’t necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons don’t really apply to very little lists however – if you’ve got a small email database, several of these competing goods are better worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses outlined above, but they limit the amount of e-newsletters which you can send to them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these programs are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing is not exactly the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you naturally would be to avail of its free trial. Email List System