Main Capabilities Email Labs
Aweber provides you with the Following key features:
the ability to import / host an email database
a wide range of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email functionality
phone, email and live chat service
integrations with third-party apps Email Labs
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat support.
Furthermore, there’s no hoops to Go through to contact support – related phone number and email details may be seen quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Marketing, then this sort of simple access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber supply one of the largest sets of e-newsletters templates accessible: you will find over 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them look slightly dated. I’d consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the choice of communicating your own too. Email Labs
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, although technically you can use this feature with any material which has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from the site – this can be a large time-saver.
It is worth noting that You can not use the normal Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates which are made specifically for this function.
On the other hand, there are quite A few of them to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works fine, but I think there’s definitely some large space for improvement here.
One thing that you can not use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your mails are very likely to seem more consistently and exhibit more reliably across email clients – however only using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be nice to see a few of the templates freshened up a little, and the addition of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the choice to add your readers to a certain pair of autoresponders, and tag them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Have to answer a few questions regarding how you collected the information you’re importing. If your list is on the larger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on consumer activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see previously ).
However, I Think this functionality needs to go somewhat further really – tools like Getresponse and Mailchimp provide much more flexibility in regards to which types of user behavior can activate mailouts.
By way of instance, in Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Email Labs
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’alright’.
On the other hand It’s very Straightforward To set up follow up emails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or combine automation principles with tagging to create autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’re likely going to should appear at other goods, particularly Getresponse, which supplies’advertising automation’ performance that pops up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this time of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have however regarding the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The lack of this operation isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a lot of campaigns every month.
Divide testing (also known as A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the performance of every and every sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you create a couple of different versions of your email (using either differing content or subject headers), send them into a sample of your data, along with your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could create and test four variations of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales staff that it’s coming back during the next few months, but if you believe you are going to want this operation urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats like open rate, clickthroughs and bounces, you can also look at a lot of additional useful analytics / information, including
that the growth of lists over the years
an overview of sign up approaches
where people are opening your own email (i.e., geographical location)
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Seem to be able to acquire more of an overview of information in one place, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current most of their reporting data onto one dashboard (which you can then use to drill down to particulars ). Email Labs
A Great feature of Aweber is the Flexibility it gives you around how you need to handle the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing options provide their customers with this choice.
Aweber Offers a decent selection of integrations with different solutions. You will find over 400 integrations available which allow you to connect Aweber to different types of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve committed widgets; others demand including a snippet of code into a website; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email marketing choice for a lot of programs ), but you should not have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, goods purchased and in the future. It’s all very flexible and simple to use.
It’s a little bit tricky however To figure out how to reach the screen where you create the sections – you basically have to go to a’manage subscribers’ section, search for a number of subscribers and save the search for a segment.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at once, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you are a dealership having a mailing list containing a field known as’car model.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in one go.
In an Perfect world you would only be Able to select the applicable segments and deliver the message to those three groups. With Aweber however – that isn’t possible. You would need to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the broadcast; so finally it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I would say Aweber is a Strong email marketing instrument.
It is not the best product of its Kind available, but it’s reasonably priced, simple to use and comprises most of the key features you’d expect from an email marketing alternative.
The primary aspects of the Item That will nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter may be particularly important for some potential users, especially those starting out in e-marketing with no truckload of technical abilities (you probably won’t get stuck, but if you do, you are able to speak with an actual human being on a real phone line about your issue ).
Additionally, it’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you haven’t made your mind up on if this is actually the e-marketing solution for you, here is a brief breakdown of the key pros and cons of utilizing it: Email Labs
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options out there which offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – although not the cheapest product of its type out there, it is cheaper than many comparable solutions.
It enables you to choose whether to join people to your listing on a single or double click basis.
It has good import functionality, together with the option to import a wide range of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a fantastic range of third party tools and programs.
It includes a very large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you can use both area contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber for a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users might like is that all features are available on all plans – unlike some competing goods you don’t need to be on more expensive plans to unlock specific performance.
Nevertheless, The performance available on Aweber – as we’ll see below – is not always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons don’t actually apply to very small lists nonetheless – if you have a small email database, several of these competing goods are better value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses as outlined above, but they restrict the amount of e-newsletters that it is possible to send to them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts since these plans are similar in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you need to base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally would be to avail of its free trial. Email Labs