Main Capabilities Email L
Aweber provides you with the Following key attributes:
the ability to import / host an email database
a vast range of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third party programs Email L
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat support is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat service.
Additionally, there’s no hoops to Go through to contact service – related phone number and email details may be viewed quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Advertising, then this sort of easy access to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber supply one of the biggest collections of e-newsletters templates available: you will find more than 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them look slightly dated. I’d consider them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the option of communicating your own also. Email L
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, although technically you can use this attribute with any content which has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the site – this is a large time-saver.
It is worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates that are specifically designed for this function.
On the other hand, you will find quite Some of them to choose from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works ok, but I believe there is definitely some large space for improvement here.
1 thing that you can not use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your emails are very likely to appear more consistently and display more faithfully across email customers – but merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be nice to see a few of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the option to add your readers to a certain set of autoresponders, and label them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Have to answer a few questions regarding how you gathered the information you are importing. If your list is on the bigger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on consumer activities: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — along with the application of tags to ascertain what needs to be sent to whom and when (see previously ).
But I Think this operation needs to go somewhat further really – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behaviour can trigger mailouts.
By way of instance, in Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Email L
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’okay’.
On the other hand It’s very easy To set up follow up mails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and purchases is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or unite automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’ll probably should appear at other goods, particularly Getresponse, which supplies’advertising automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of tablets and smartphones, this can be a good feature.
One minor Gripe I have however regarding the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The absence of this functionality is not a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a great deal of campaigns each month.
Divide testing (also known as A/B testing) involves sending variants of your e-newsletters to some of your mailing list, tracking the performance of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either different content or subject headers), send them to a sample of your data, and your e-marketing option will roll out the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to make and examine four variations of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales team that it is coming back during the upcoming few months, but if you think you are likely to want this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, you can also look at a lot of other useful analytics / advice, such as
the growth of lists over the years
an overview of sign up methods
where people are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber degree
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Appear to have the ability to acquire more of an summary of information in one place, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current all the reporting information onto one dashboard (which you can then use to drill down to particulars ). Email L
A nice feature of Aweber is the Flexibility it provides you about how you need to deal with the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing options provide their customers with this selection.
Aweber Offers a decent selection of integrations with different options. You will find over 400 integrations available which enable you to join Aweber to various kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of them involve committed widgets; others demand including a snippet of code into a site; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email advertising choice for a great deal of programs ), but you should not have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, goods purchased and in the future. It is all very flexible and simple to use.
It is a bit tricky however To work out how to reach the screen where you make the sections – you basically have to go to some’handle subscribers’ section, search for a number of readers and save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a car dealer with a mailing list comprising a field called’car model.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three sections in 1 go.
In an Perfect world you would just be Able to select the applicable segments and send the message to all those three groups. With Aweber however – that is not possible. You would have to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the air; therefore ultimately it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I would say Aweber is a Strong email marketing instrument.
It is not the best product of its own Kind available, but it’s reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing solution.
The primary Facets of the Item That would nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter may be especially critical for some potential customers, particularly those starting out in e-marketing without a truckload of technical abilities (you probably won’t have stuck, but if you do, you can speak with an actual person being on a real phone line about your problem).
Additionally, it’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made up your mind on if this is actually the e-marketing solution for you, here is a brief breakdown of the key advantages and disadvantages of using it: Email L
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer support, should be high.
It’s reasonably priced – although not the most expensive product of its type out there, it’s more affordable than many comparable options.
It lets you choose whether to join people to your list on a single or double opt-in basis.
It has good import performance, with the choice to import a wide assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party tools and apps.
It includes an extremely large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you may use both area contents and consumer action (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber to get a quote.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that potential users might like is that all of attributes are available on all programs – unlike some competing goods you do not have to be on more costly plans to unlock certain performance.
That said, The performance available on Aweber – as we will see below – isn’t always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons do not actually apply to very little lists nonetheless – if you’ve got a small email database, several of these competing products are greater worth.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses outlined above, but they limit the amount of e-newsletters that it is possible to send to them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is to you of course would be to avail of its free trial. Email L