Description of Getresponse Email It Email Marketing Software
Getresponse is primarily an email Advertising program that allows you to: Email It Email Marketing Software
Import and host a mailing list and catch data on it
create newsletters that could be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the phone support has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer these two channels – if telephone support is a deal-breaker for you you may wish to contemplate Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve not had to use it very often (a good thing) but once I have I’ve discovered it for a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I have received was excellent, and I haven’t needed to wait too long to chat with a broker; the email support less so.
Some of the comments I’ve got from our readers does suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these types of companies, I expect it often boils down to who you get on the day. Email It Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter you sent and put them in a segment of readers which you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your emails, and time your future mailouts based on this info
’email ROI’: by adding some tracking code into your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user info – you can click on one of your readers and see in which they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box seem a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and of course there’s nothing to prevent you designing your own HTML email template and minding the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty simple to locate a good beginning point for a template and then edit it before you are happy with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements which could be created in this region. Email It Email Marketing Software
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you personally — you can set them up so that immediately after someone signs up to a mailing list, they get a welcome message in the business; a week later they could receive a discount offer for some of your goods or services; 3 weeks after they could obtain an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages may be triggered by user actions or information, for example:
contributors to particular lists
changes in contact tastes
finished transactions / targets
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create a user journey which can be customised to the nth degree.
To get a fast overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ plan and up. Email It Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, rather than simply directing people to some (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something quite useful in this regard that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce one landing page, which could only be displayed 1,000 times per month.
Also, and very importantly, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse plan (whereby the system indicates a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – and they are unquestionably a helpful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an extra $15 per month, however very frustratingly, although the add-on allows you to show an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for one of the more expensive programs (which I guess is what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so you may preview what your own email looks like when the display is employed in either portrait or landscape style. Email It Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is the need to export information to CSV and straight back into your email marketing tool as a way to perform mailouts (or the necessity to export info from your email marketing tool in your CRM to include leads to it).
When I watched Getresponse recently introducing a new CRM attribute into their plans I had been intrigued – that could possibly do away with all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a particular point on a sales pipeline depending on the page of your website they completed a form ;
you can then send them a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the action they took in regards to that email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very smart stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a list of the communication in the contact’s history. There’s now no method of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And strangely, if you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects aren’t displayed. To observe this, you have to go out of the CRM part of Getresponse, search for your contact in the contacts section and click in their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it could perform on the automation side is remarkable. I am optimistic that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the idea of getting your email database along with your webinar tool under the exact same roof is very appealing.
The pricing is also very aggressive too compared to based webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key rivals, particularly once you believe you could connect it in using a built in CRM tool (more on this in a moment). Email It Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important point to check at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, however, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s term for this, but supposing it’s true, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something I have not encountered on competing products’ metrics. A thumbs up for it.
I really do need to pull Getresponse on something relating to deliverability nevertheless: to ensure a high deliverability speed, it is a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties utilizing the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the amount of readers on your record. A double opt-in procedure is better for verifying that the people subscribing to a record are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. are calculated according to a list comprising just real email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controls are provided by Getresponse to change forms on or off on particular devices or individual pages of your website. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse into some growth-hacking instrument named Sumo (that allows me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and on the webpages I want). Email It Email Marketing Software
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain functionality just a little bit tricky at times).
One place I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and transfer them around an e-newsletter, in practice it is fairly user friendly to use and can lead to accidental deletion of content, or positioning of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a useful instrument – it’s only that the implementation of it could be rather better.
Also, as explained above, the CRM tool could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers it is possible to send to 1000. It would be good if this could be increased a bit, as it might help prospective users try the tool out in more’real-world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: this begins at $1199, using accurate pricing depending on requirements (if you’re considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Email It Email Marketing Software
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of all landing pages that allow split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – that functionality isn’t available whatsoever on the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses on your own database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 documents which you wish to send an unlimited number of mails each month to, you might find that hosting it using Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your database but on how many emails you send per month too. If you are happy to set a limit on the number of mails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The sole well-known service I could think of that comes from considerably more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if less functional offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing providers — especially Mailchimp – provide completely free accounts for users that have a small number of records (but these don’t offer the entire assortment of features that you get on a paid program ).
As stated before, if you’re ready to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Email It Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and speak using an email database.
It is also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that offers this’all round’ proposal, and it’s what proceeds to convince us to use it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture types too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the support offering.
All in all though I speed Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst supplying as much, or even more performance as them.
The reductions you get when paying for a couple of decades of support are extremely generous – you’ll be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing characters on its website and providing deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a helpful landing page founder – but bear in mind that you have to be on a more expensive plan to get the fully operational version of this.
You are able to test out all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and where they’re displayed on your website.
CRM performance has to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing structure is a little perplexing, with users having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages into 1000.
The landing page addition does not allow you to execute A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Email It Email Marketing Software