Description of Getresponse Email Gt
Getresponse is primarily an email marketing app Which Allows you to: Email Gt
Import and host a mailing list and capture data on it
create newsletters which could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you these two stations – if telephone support is a deal-breaker for you you might want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it very often (a good thing) but once I have I have found it for a small mixed bag (less of a good thing). A number of those live chat support I’ve received was outstanding, and I haven’t needed to wait too much time to talk to an agent; the email support less so.
Some of the comments I’ve got from our readers will indicate that there do have to be improvements made concerning the caliber of service Getresponse offer. Much like a number of these types of businesses, I anticipate it often boils down to who you get on the day. Email Gt
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter that you sent and put them in a segment of subscribers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action in your mails, and time your future mailouts based on this information
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you can click on one of your subscribers and see in which they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied out of the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and naturally there is nothing to stop you simply designing your HTML email template and importing the code for this.
Furthermore, you will find a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty straightforward to locate a good starting point to get a template and then edit it until you’re delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are provided – well short of their 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be made in this region. Email Gt
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can set them up so that instantly after somebody signals up to your mailing list, they get a welcome message from the business; a week later they can receive a discount deal for a number of your products or services; 3 months later they could obtain an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages can be triggered by user actions or advice, for example:
subscriptions to particular lists
changes connected preferences
finished trades / goals
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link etc..
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create a user travel that can be customised to the nth degree.
To get a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ plan and upward. Email Gt
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads if, rather than simply directing people to a (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse provides something very beneficial in this respect that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that can simply be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the system indicates a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a useful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 per month, however very frustratingly, although the add-on permits you to display an infinite number of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I suppose is exactly what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive record of your e-newsletter – you just hit on a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone preview around, so you may preview what your own email looks like when the screen is used in either portrait or landscape style. Email Gt
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is the necessity to export data to CSV and straight back to your email marketing instrument in order to do mailouts (or the need to export data from your email marketing tool in your CRM to include prospects to it).
When I watched Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – that could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to perform rather basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site they completed a form ;
you could then send a automated email tailored to this pipeline period a few days afterwards;
and based on the action they took with regard to this email (clicking on a certain link etc) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of the communication from the contact’s history. There’s now no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, when you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your prospects are not displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it can perform on the automation aspect is impressive. I’m optimistic that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive also compared to established webinar solutions. By way of example, among the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key rivals, particularly once you consider you could connect it in with a built-in CRM tool (more on this in a moment). Email Gt
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to check at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we’re often asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, nevertheless, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you are going to need to choose the company’s term for this, but supposing it’s true, it’s a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of every message on your email analytics – that is something that I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse on one thing concerning deliverability however: to ensure a high deliverability rate, it is advisable to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability problems using the less costly plans, competing goods don’t force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it very simple for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your record. A double opt-in process is better for verifying that the people subscribing to a list are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. ) are calculated based on a list containing only real email addresses).
Now, the good news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds pretty fine — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are offered by Getresponse to change forms off or on on specific devices or individual pages of your website. In the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse to a growth-hacking instrument called Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms precisely as I’d like to and onto the webpages I want). Email Gt
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain performance just a bit tricky at times).
One area I feel that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of articles and transfer them about an e-newsletter, in practice it’s fairly clunky to use and can lead to accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does result in a useful instrument – it is just that the implementation of it could be rather better.
Additionally, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse supplies is fully operational and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product I do not use” scenario.
The only down side to the free trial is that it limits the number of subscribers it is possible to send to 1000. It would be useful if that could be raised a bit, as it might help potential users try out the tool in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional kinds of strategy to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists exceed 100,000 email addresses: that begins at $1199, using exact pricing based on requirements (if you are interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Email Gt
Distinctions of Each Plan
Each of the Getresponse plans cover the significant basics — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of all landing pages that enable split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – this functionality is not accessible at all on the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a reasonably high number of email addresses on your database.
By way of example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you want to send an unlimited number of emails each month to, then you might discover that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your database however on how many emails you send a month too. If you are happy to set a limit on the number of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The only well-known service that I could think of that comes from considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing suppliers — especially Mailchimp – provide completely free account for users that have a small number of records (but these do not supply the full range of features that you get on a paid plan).
As stated before, if you are ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Email Gt
Getresponse represents among the more cost-effective tactics to host and speak using an email .
It is also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any competing product that delivers this’all around’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made to the data capture forms also, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain situations, significantly so) whilst offering as much, or even more functionality as them.
The reductions you get when paying upfront for a couple of decades of service are extremely generous – you’ll be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing figures on its website and providing deliverability statistics for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You can try out all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can not control when and in which they are displayed on your site.
CRM functionality has to be improved substantially before it could be considered a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a little confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not let you execute A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Email Gt